Local Hospital's Social Media Engagement Soars 892%

That's not a typo. Our digital agency masterminded Navicent's employee-driven social media approach, helping the healthcare provider's team members offer meaningful and intimate content to their community.

Key Objectives

Promote Navicent Services and Outreach

Create Awareness for Elective Procedures

Share Patient and employee Stories

Encourage Further Local & Social Community Engagement

The Project Background

Formerly known as the Medical Center of Central Georgia, Navicent Health is one of Georgia’s premiere healthcare service providers. The hospital specializes in a complete spectrum of multidisciplinary health and medical solutions. On top of treatment, Navicent maintains deep involvement in their community.

Through local support initiatives and university partnerships, Navicent Health has cultivated a reputation for leadership in Georgia’s healthcare system. So the hospital could focus on what it does best, Navicent recruited Captivate to optimize and grow its social media presence.

Captivate Project Background

The Project Challenge

Navicent Health needed to actualize a cohesive, multi-layered social media marketing strategy. With so many available services, a holistic social media strategy would need to consider all of them. Additionally, we wanted locals to understand the hospital’s extensive community service.

Our strategy would educate and engage the public about Navicent, plus more general healthcare issues. Captivate sought to enhance patient access to services, create awareness, and manage public relations issues. Beyond patients, we wanted to extend employee networks and help them stay connected with colleagues.

Key Issues

Patient Knowledge Gaps

Disconnected Employee Networks

Wide-Reaching, Expansive Services

The ROI Focused Solution

Captivate developed a robust social media strategy based on the hospital’s overall business goals. Meanwhile, we tailored strategy towards Navicent’s key services and target audiences, harnessing our proven processes for keyword research and trend analysis, community management, and content development — all hand-crafted for Navicent.

To showcase Navicent’s employee stories, we trained hospital employees in social media management. As employees learned how to craft engaging posts across channels, the power to tell their own stories fell directly into their hands. Our approach fostered an intimate, trusting social channel environment.

Captivate Project Bg
Captivate Project Bg
Captivate Project Bg

The Results

Navicent experienced tremendous growth and efficiency with its social marketing efforts. Captivate helped unlock their potential, and now spearheads the continued development and management of Navicent’s social media strategy with measurable and targeted precision. Below are cumulative, cross-channel engagement results during our 4-year engagement.



Impression growth

Content appeared in higher volume of social feeds.



Engagement growth

Skyrocketed user interaction with posts.



Link click growth

Converted significantly more engagements to link clicks.



LinkedIn Engagements

Channel engagement over a 3-year period.



Facebook Engagement

Achieved over 4.8 million engagements over 4 years.



Total Facebook Impressions

Medical Center Facebook page Impressions grew 285%.

More Case Studies

Social Media Strategy Launches New Flooring Company into Market

Captivate brought LIFECORE Flooring’s new line of hardwoods to market with a strategic social media marketing program hinged on engaging paid and organic content.


Updated UX & SEO Grows Hospitality WiFi Website Sessions 33%

Captivate designed and developed a new SEO Friendly WordPress website for Hospitality Network, a Cox Business subsidiary, featuring a new UX & UI Design.


Reputation-Focused PPC Campaign Grows Membership in the Face of Negativity

The Google SERP for NSHSS continually turned up negative results, so we created a PPC campaign to help mitigate naysayers, significantly increasing membership joins.


SEO Program Doubles Media Conversion Company’s Traffic 3 Consecutive Years

Captivate’s Search First® approach and Conversion Optimization efforts helped grow a local small business’ traffic and lead generation on a national scale.


Google Emergency Leads to Years of SEO Growth for Laser Surgery Center

Captivate’s organic SEO strategy leads to long-lasting gains for laser aesthetics practice, helping outrank the competition and boost lead generation.


Multi-Location SEO Strategy Boosts National Organic Traffic 40%

Captivate saved Park ’N Fly‘s website from an SEO disaster, helping the brand establish authority and influence in a highly competitive space.


PPC Account Optimization Grows Google Ad Grants Traffic by 44%

Goodwill of North Georgia needed to strategically spend its grant funds while remaining compliant with Google Ad Grants. We made it happen.


Website & SEO Breathes Life Into a New Eco-Friendly Flooring Brand

Captivate built LIFECORE’s new website from scratch, utilizing Search First® to create a beautifully designed experience with a strong SEO foundation.


New Search First® Website Grows Window Film Depot’s Organic Traffic by 51%

Captivate expands America’s #1 volume window film installation company’s national web presence with an award-winning website redesign and SEO strategy.


Social Media Strategy Bolsters Honor Society’s Online Reputation

Captivate helped foster a diverse social community for NSHSS, creating a social strategy focused on providing member value and boosting engagement.


Paid Social Campaigns See 440% Improvement in Efficient Spending

Captivate’s smart and effective strategies optimized Belgard’s paid search across markets, ensuring the paver manufacturer stands out in a competitive market.


PPC Campaign Optimization Grows Medical Practice’s Conversions 67%

We optimized a leading laser surgical practice’s scattered PPC campaigns, improving their spend efficiencies, while generating leads at a greatly reduced CPA.


Slashing CPA by 52% Boosts Personal Injury Attorney’s Local PPC Conversions 111%

Our digital agency boosted this law firm’s local PPC efforts with a small budget by implementing advanced ad targeting to improve campaign efficiencies.


Local SEO Program Delivers Nearly 2K Leads for Personal Injury Law Firm

Our digital agency harnessed the power of long-tail keywords to grow Apolinsky & Associate, LLC’s SEO traffic in the massively saturated personal injury attorney market.


National SEO Campaign Boosts Belgard’s Organic Search Traffic by 72%

Captivate’s SEO strategy increases Belgard’s rankings across organic and local Google search, helping the company successfully target and convert their ideal customer.


SEO Strategy Shifts Brand Reputation, Increases New Memberships by 124%

Our digital agency delivered a content-focused SEO strategy to enhance the online reputation and authority of NSHSS and provide more value to its membership base.


Paid Search Account Optimization Increases Unique Conversions By 113%

In a highly competitive market, Captivate helped Current Pixel optimize their PPC campaign, decreasing cost-per-click while kickstarting growth.