Conversion Optimization
Atlanta Conversion Rate Optimization Agency
So someone found your website. Now what? At Captivate, we specialize in conversion optimization strategy. What that fancy phrase means is that we know how to get people to engage with your digital brand. We’re well-versed in UI/UX design, content strategy, and web analytics — converting users into clients, and increasing your bottom line.
Boost Channel Performance with Conversion Optimization
Boost Channel Performance with Conversion Optimization
Conversion Rate Optimization (CRO) is a fancy phrase used to describe actual engagement with users. This process is a fundamental pillar for success in each arm of a digital marketing strategy, including SEO, paid search, email, UI/UX design, and more. CRO is when you begin the process of moving users from digital to reality.
- Craft web page design, content structure, and overarching UI design themes that focus on capturing users’ attention, providing useful and actionable content
- Create content focused on CRO, honing your overall messaging and understanding what users want from you
- Understand effective CTA campaigns, elegantly walking the line while presenting graphics, links, and buttons without interrupting the user experience
How UX & UI Design Influence Conversion Rates
How UX & UI Design Influence Conversion Rates
Think of your website as a car, and we’re trying to sell it for you. We’ll ensure your vehicle’s engine — a.k.a. SEO, link building, etc. — is running great, but we will also wanna make sure that the car looks great, or you might lose potential buyers. Our team creates beautiful UX and UI design on top of dynamite SEO, ensuring technical success while empowering effective aesthetic.
- Optimize UX & UI design for user engagement, keeping users on the site for longer periods and encouraging action
- Develop user friendly design focused on ease and intuitiveness, avoiding confusing leads or bloated arrangement
- Ensure holistic aesthetic, focusing on effective but simple typography, button colors, mobile friendliness, and more
SEO Conversion Optimization with a Search First® Mindset
SEO Conversion Optimization with a Search First® Mindset
SEO and CRO function hand in hand. At Captivate, our Search First® approach immediately builds a trusting relationship with users as they are able to get their questions answered immediately. Combining effective SEO and smart CRO fosters a healthy and lengthy customer journey.
- Build meaningful relationships with potential customers from the start, leading to a long and fulfilling relationship
- Develop conversion funnels and user pathways that facilitate a site’s target objectives, aiming at serving them at every step of the customer journey
- Offer a clear and concise value proposition that encourages users to take action without being pushy or obtuse with messaging
Decrease Wasted Spend with CRO for Pay-Per-Click Ads
Decrease Wasted Spend with CRO for Pay-Per-Click Ads
Sometimes you need to throw fuel on the fire. Beyond SEO, paid search marketing is the next best channel for conversion optimization. However, we don’t just toss money into the abyss and hope it works. Our experts utilize A/B testing of all marketing strategies — ad copy, landing page creative, keyword usage, and more — and therefore maximize your pay per click (PPC) investment.
- Design landing pages to be very conversion-focused and simplified for users, understanding the line of “too much” and “just right”
- Present compelling copy that resonates with a user’s needs and pain points, focusing on delivering concrete answers and solutions
- Establish trust and credibility by displaying honesty and transparency, building meaningful and long-lasting relationships
CRO Strategies to Improve Email Marketing ROI
CRO Strategies to Improve Email Marketing ROI
Email marketing is a direct line to your potential (or previous) customer. And at the same time, inboxes are holy grounds. The last thing you want is for your marketing materials to immediately get sent to the trash. Effective strategy in this department is based in the right balance of cadence, subject lines, and copy, all pushing CRO without being too overt.
- Utilize best practices when it comes to subject lines, time of messaging, cadence, and copy, focusing on providing useful information in someone’s inbox
- Test strategies and design regularly, using data to inform email marketing decisions like fonts, button colors, and CTA language
- Understand the purpose of an email inbox, and avoid the easy mistake of flooding users to the point of annoyance or frustration
The Key to Successful CRO is to Never Stop Testing
The Key to Successful CRO is to Never Stop Testing
It’s pretty self-explanatory. We don’t stop. Because that’s the most effective way to make an impact in the digital marketing world. Our team is always evaluating and re-evaluating marketing strategies, and most importantly, we implement those learnings as soon as possible. If you’re not evolving, you’re falling behind.
- Perform A/B testing regularly, utilizing data to create constantly more effective marketing
- Engage with industry trends and approaches, understanding what’s working and what’s a waste of time and money
- Embrace change and don’t be afraid of implementing new ideas, understanding the rapid pace at which the internet is always shifting
Complete Digital Strategy Services
Our Approach to CRO Strategy
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Step 1
ReviewManually assess key pages and CRO elements through a user's lens.
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Step 2
AnalyzeLeverage tools and intelligence to formulate a strategic outlook.
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Step 3
DesignCraft visual elements that engage users and facilitate action.
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Step 4
CreateDevelop powerful copy that speaks to users' needs and desires.
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Step 5
TestSplit-test different concepts and continuously measure performance.
-
Step 1
ReviewManually assess key pages and CRO elements through a user's lens.
-
Step 2
AnalyzeLeverage tools and intelligence to formulate a strategic outlook.
-
Step 3
DesignCraft visual elements that engage users and facilitate action.
-
Step 4
CreateDevelop powerful copy that speaks to users' needs and desires.
-
Step 5
TestSplit-test different concepts and continuously measure performance.
Conversion Optimization FAQs
What are the steps of conversion optimization?
Every conversion optimization strategy is unique. In most cases, some components of conversion optimization, like landing pages, are already in place. In general, however, CRO projects typically involve:
- Creating a conversion optimization strategy
- Evaluating conversion funnels, page hierarchy, and dropoffs
- Developing landing pages and ad creative
- Adding case studies, testimonials, and social credibility
- Ensuring pages are fast and mobile-friendly
- Split-testing creative concepts and measuring performance
Does Captivate offer conversion optimization strategy consulting?
Yes! Not only do we offer strategy consulting on a per-project basis, but we also provide white label marketing services for other agencies. Our team helps you experiment with ways to improve your CRO and SEO on money pages. We also help you try new channels, like social media and email marketing.
Our custom-tailored reporting unveils major weaknesses and opportunities behind a particular site or campaign. We present this information to your team along with actionable deliverables and open communication. Our team of Google Ads specialists, SEO specialists, web developers, graphic artists, and project leaders work together to steer the ship.
Does your agency use the Google Conversion Optimizer Tool?
After years of tests, we rarely use the Google Conversion Optimizer Tool for our clients. Because the tool is heavily automated, Google Conversion Optimizer sacrifices control over keyword bid strategies, target cost per acquisition, and other considerations. We found that in many cases, the Conversion Optimizer stifles performance.
We instead use a hands-on approach to conversion optimization strategy. While we use several tools to achieve optimization, Google Conversion Optimizer is very rarely one of them.
How are Captivate's services different from other SEO and CRO agencies?
Our Search First® methodology relies on tangible data and insights to instruct every strategy. We build our creative, measurable strategies using an understanding of search trends and keyword data. We pull the curtain on how your top competitors succeed, as well as undergo keyword research and behavior trend analyses to understand your target audiences. Our data ultimately inspires the ideas, logic, and strategic direction for CRO, SEO, and PPC.
Featured CRO Strategy Work
Atlanta Personal Injury Lawyer Increases Total Organic Conversions by 82%
Stephen D. Apolinsky came to Captivate looking to increase conversions within a competitive, niche market for precise legal keywords.
Through meticulous keyword planning, on-site SEO, and website design, Apolinsky saw a 52% increase in organic conversion rate, with an 82% increase in total organic conversions.
