Instagram is arguably the most important form of social media for brands. The platform offers simple marketing abilities combined with effective direct-to-consumer tools that create a sandbox of opportunity for your digital marketing strategies. At Captivate, we know how to activate your full Instagram marketing potential.
Over a third of Instagram users have bought something on the platform, meaning the audience is ready and willing to engage with creative brands that are active on the channel.
Instagram analytics offer a wealth of information on user behavior, helping brands understand their audience’s tendencies on a deeper level, and what products/services they’re most interested in.
Utilize Instagram retargeting ads to re-engage users who have previously interacted with your brand’s website but ultimately failed to make a purchase, enticing them to come back and convert.
Cultivate a social community with your brand’s followers by creating a welcoming and interactive Instagram page, encouraging users to engage with your content on a higher level.
Users are much more likely to engage with visuals versus written content, making Instagram the ideal platform for expressing your brand and reaching potential clients in a meaningful way.
Unlocking the full potential of Instagram’s audience reach and brand building doesn’t require a thick wallet, just a smart and targeted marketing strategy designed based on data and research.
Instagram is fast-growing and simple to use. What that means is there are countless potential users out there waiting to interact with your brand. Our team takes a holistic approach to Instagram marketing and advertising, tapping into that world of opportunity on an intimate and genuine level.
What content do you like to follow on the Internet? Probably a combination of information, humor, culture, and other personal interests. That’s how you should think about your brand’s Instagram presence — would you like to follow it? A smart Instagram marketing strategy offers meaningful content that’s engaging and enlightening, leading to organic growth.
Users aren’t stupid. It’s easy to see through obvious marketing ploys, which means that targeted advertising is a challenging initiative to get right. But with our vast social media marketing experience, we understand the difference between “forcing it” and “getting it.” We’ll ensure your Instagram advertising budgets are spent wisely and efficiently.
Social media doesn’t come naturally to some people. And hey, that’s OK — that’s what we’re here for. Our team will analyze your current Instagram presence (or lack thereof), and highlight potential opportunities you may be leaving on the table.
From your audiences to your competitors, we uncover data that inspires Instagram strategy.
We employ graphic designers, copywriters, and talented social media creatives.
Harness Instagram strategies that compel users to take action.
Understand how users engage with Instagram content, facilitating informed decisions.
Communicate Instagram account growth with your team.
Instagram marketing uses several strategies and best practices. It’s vital to uncover preliminary data about your target audiences, as this information constructs a strategy best suited for your brand’s objectives. Best practices include:
Although Facebook has more than double the volume of active users (about 2.4 billion versus a little over 1 billion on Instagram), both Facebook and Instagram offer great opportunities to engage with target users. The nature of your brand, its target audiences, and its strategic objectives dictate which social platforms will work best for your social marketing.
Facebook caters toward content sharing, local business, and community engagement (with events, reviews, marketplace, etc.). Instagram, meanwhile, is a simplified, visual-centric platform that works well for specific brand initiatives. As part of our services, we help determine which platforms work best for your brand’s goals.
Instagram offers incredible marketing potential for a wide range of brands and businesses. As an engaging, visual-centric platform, brands thrive using Instagram as part of their content marketing and inbound marketing strategies.
However, like most social marketing programs, we advise investing in platforms beyond Instagram. Diversifying your brand’s marketing strategy with other social and traffic channels adds greater cohesion, efficacy, and results. While we encourage B2C companies to explore Instagram marketing, remember to use it as one of many components of your digital strategy.
Our Instagram marketing programs are collaborative efforts, deeply immersed in your brand’s culture. We collaborate with our clients to gather insights, conceptualize strategies, and develop creative Instagram marketing campaigns that resonate with your target audience. Our full-service solutions cover all aspects of your Instagram social strategy, including:
We handle all aspects of Instagram marketing or work with your team to assign social roles and duties.