UX Architecture

Atlanta UX Information Architecture Agency

Isn’t it annoying when things aren’t efficient? At Captivate, we’ve developed the most effective approaches to UX strategy. Through Search First® methodology, our team optimizes websites and content in a way that just makes sense. Don’t get in your own way — and more importantly, don’t get in your potential client’s way.

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Streamline User Experience with a Logical IA Strategy

Streamline User Experience with a Logical IA Strategy

A great user experience on your website can be the difference between a potential client signing with you, or signing with your number one competitor. Our experts emphasize intelligent and intuitive UX design, ensuring users are able to find what they’re looking for with ease. No muss, no fuss.

  • Optimize for page load speed, user engagement, and conversion rate optimization, fostering a great environment for potential clients
  • Design UX architecture to accommodate users’ different intents, mindfully crafting the ideal experience
  • Ensure the backend is in top shape, channeling best practices in SEO-friendly HTML for optimal content structure and design frameworks
Organic SEO Services

Website SEO & UX Taxonomy Guided by Search First®

Website SEO & UX Taxonomy Guided by Search First®

A great website design is the cornerstone of an effective UX strategy. By prioritizing design — layouts, wireframes, CTAs, and graphics — alongside content objectives, we’ll craft a beautiful and effective website that gets results without looking like garbage. Elegant and efficient, that’s how we do things.

  • Incorporate internal linking, navigation and menu links, CTAs, and various user journey components, understanding how to capture a user’s attention
  • Implement proper use of headers, page copy, images, videos, graphics, and other elements, effortlessly bringing together utility and design
  • Achieve accelerated page load speed, minified heavy media files, and a simplified user experience, utilizing our greater understanding of how internet engines work
Local SEO Services

Improve Website Visibility & UX with SEO Content Silos

Improve Website Visibility & UX with SEO Content Silos

Website design isn’t all bells and whistles. Our team’s approach is also rooted in practicality. By incorporating SEO content silos, your brand is broken down in a way that makes sense to the user — while increasing your website’s SEO. Funneling users through the site in this manner is a way to market to their various needs without pushing your message too aggressively.

  • Focus on brand’s voice, tone of copy, and messaging points within each page, offering multiple opportunities to engage with users
  • Utilize Schema — or structured data markup — to optimize for screen crawling and rich snippets, providing more opportunities for SEO
  • Create a framework for the website that’s simply easy to use, ensuring the user remembers their enjoyable experience
Ecommerce SEO Services

UX Content Strategy for All Conversion Funnel Stages

UX Content Strategy for All Conversion Funnel Stages

Websites need to feel cohesive, but not just in the way they look. Your brand’s content strategy should reflect the overall design — offering users an experience that provides the information they need in a pleasant, seamless way. Our experts know how to bring harmony between these two pillars in order to achieve success.

  • Approach content strategy and UX design holistically, understanding how one reflects the other
  • Utilize different content pipelines and funnels, encouraging engagement through smooth experience
  • Focus on the needs of your potential users, catering to their needs while remaining true to your brand goals

Improve Content Flow with a Website UX Strategy Audit

Improve Content Flow with a Website UX Strategy Audit

Is your site working? Are things efficient? Does a user X out of the window as soon as they land on your page? Unfortunately, you probably don’t know the answers to these questions. Our experts will analyze every pixel of your site, providing immediate actionable next steps.

  • Audit current UX strategy, showcasing tweaks that lead to easy developments and wins
  • Focus on how content works, improving the funnels to create seamless connection
  • Identify trends, understanding how to avoid the flavor of the month while staying ahead of competition

Our Approach to UX Information Architecture

  • Captivate Approach

    Step 1

    Collab

    Discuss and determine your site’s objectives and functions.

  • Captivate Approach

    Step 2

    Research

    Competitor strategies, keyword data, search trends, and SEO insights.

  • Captivate Approach

    Step 3

    Design

    Develop brand voice, tone of copy, and UI/UX architecture.

  • Captivate Approach

    Step 4

    Optimize

    Minimize load speed, optimize user engagement, and maximize conversion rate optimization.

  • Captivate Approach

    Step 5

    Measure

    Track and report load speeds, user feedback, and KPIs.

  • Captivate Approach

    Step 1

    Collab

    Discuss and determine your site’s objectives and functions.

  • Captivate Approach

    Step 2

    Research

    Competitor strategies, keyword data, search trends, and SEO insights.

  • Captivate Approach

    Step 3

    Design

    Develop brand voice, tone of copy, and UI/UX architecture.

  • Captivate Approach

    Step 4

    Optimize

    Minimize load speed, optimize user engagement, and maximize conversion rate optimization.

  • Captivate Approach

    Step 5

    Measure

    Track and report load speeds, user feedback, and KPIs.

Website IA & UX Strategy FAQs

Why does my site need a UX strategy?

UX strategy has grown increasingly important for a site. User engagement and behavioral metrics influence SEO performance. Sound UX design and content strategies help ensure a site makes the most of the traffic it earns.

A thorough UX strategy creates consistency and cohesion between a brand’s identity and the users who interact with it. Our approach focuses on fundamental behavioral components, like user pathways to conversion and minimizing drop-offs and bounce rates. While a small website’s UX strategy might not be as extensive as an enterprise-level site, simple elements like page layout design, colors, and typography are always considerations worth addressing.

What is Website Information Architecture?

Website Information Architecture is exactly what it sounds like — the foundation upon which your site is built. This includes content, UX design, and the engine that runs it all. By optimizing Website Information Architecture, we’re able to provide a site that achieves high SEO without sacrificing beauty or elegance.

How does Information Architecture impact website UX Strategy?

Information Architecture is a key pillar for effective UX strategy. In fact, you could argue that they’re so related that they could be fraternal twins. They’re not identical, but they do hang out a lot, grow together, and play significant roles in each other’s success. Ensuring a smart approach to Information Architecture is how to ensure success in your overall UX strategy.

How exactly does SEO fit into a site's UX strategy?

Because user engagement and behavioral metrics – like average session duration, pages visited, bounce rate, etc. – influence a site’s SEO, UI/UX design strategy has become a pivotal component to supporting SEO performance.

On the flip side, traditional SEO insights, like keyword research, behavioral analysis, and search trends, can influence UX design and content strategies. We use this information to position design elements that foster engagement and conversion, as well as understand what content resonates with certain users. In essence, both SEO and UX strategies can be integral components that ultimately complement each other.

What makes Captivate different from other UX strategy agencies?

Most agencies offer a niche focus in specific areas, whether in UX strategy, digital marketing, or SEO. While great for quality control, this approach forces many brands to work with multiple vendors and partners to accomplish their objectives.

Captivate is a highly-flexible agency that delivers inter-disciplinary expertise, including website UX strategy. We employ accomplished designers and developers to work on user experience and interface design, in addition to digital marketing specialists to facilitate key SEO objectives. Our team offers a layer of convenience and quality control for the brands we work with, allowing them to keep all projects under one roof.

What are the types of website Information Architecture strategies?

There are three main types of content structures: Hierarchical, Sequential, and Matrix.