Amazon is an extremely effective vehicle for selling — but only if your storefront is positioned with the best SEO. It’s easy to be lost in the jungle. At Captivate, we understand the highly competitive search landscape, and our experts will help draw up a dynamic and holistic marketing plan destined for success.
There’s no secret formula to high search ranking on Amazon. But there are best practices. Our team’s resume has years of experience, understanding the constantly evolving market. Successful marketing requires a multi-pronged approach focused on SEO, review generation, and user engagement. We’ll ensure your store gets found.
When it comes to SEO, Amazon Search is its own wild animal, but we know how to tame it. Common strategies to achieve high ranks are ineffective, as the platform prioritizes its own unique set of factors. We’ll show you what you need to emphasize in order to make your products pop against the rest.
Teamwork makes the dream work — especially when you effectively combine two of the largest search engines in the world. Our team understands the elegant strategy needed to bring the best out of both Amazon and Google. By positioning correctly through diverse traffic sources, we’ll get your products pushed to the top of search rankings.
Step 1
ResearchUnveil keyword data, competitive insights, and search trends.
Step 2
AnalyzeTranslate data and intelligence into a strategic vision.
Step 3
ExecuteTurn scope into action and deploy strategies, both on and off Amazon.
Step 4
TrackDefine KPIs, determine benchmarks, and measure performance.
Step 5
SustainMaintain and grow search visibility with ongoing strategies.
Amazon’s sales-driven search algorithm favors listings with more reviews and stronger engagement. The algorithm also values Seller’s “Sales rank,” a metric based on the sheer volume of sales, and a listing’s CTR (Click-Through Rate). All these factors highlight why a well-established product listing with quality images and content is critical. We help identify any weaknesses in your strategy and exploit them as opportunities to grow.
Other SEO companies rely on automated processes, outsourced labor, and questionable SEO practices. At Captivate, we foster organic, personal growth for Amazon Sellers. We generate organic search traffic with optimized product listings, video reviews, press releases, influencer blogs, and more. These efforts help build your online footprint, which can improve traffic and link equity over time.
No, we cannot guarantee specific outcomes or top rankings in Amazon search. If an SEO agency does guarantee top rankings, they’re probably lying. Like Google, the Amazon search landscape constantly evolves with new rankings and competitors. The best we can offer is achievable SEO goals with realistic expectations.
Yes, we provide review generation services across several different platforms. Our services employ various systems and strategies to acquire more positive customer reviews. For Amazon SEO and growing product rankings, a review generation system is especially important. Our services help your online store earn customer reviews in a scalable, ethical fashion.