Captivate has deep roots as a local SEO company in Atlanta. We’ve been helping businesses grow their Google Maps visibility since before there was a local 3-pack. Now, we deliver comprehensive, individually-tailored local SEO services to brands across the nation.
Large ad agencies, digital marketing firms, and even software companies offer some form of local SEO services. For quality strategy, however, you’ll need a team of local SEO experts that understands the intricacies of Google local SEO and how to get your company to:
Using Google Business Profile, even businesses without websites rank in the local 3-pack listings. No matter how impressive your actual website, someone with great local SEO can beat your rankings. At Captivate, we match your sleek website with our powerful Google Business Profile strategy.
Like local consumers, Google values businesses it can trust. Two important trust factors for Google when it comes to local SEO are the accuracy of your company’s structured citations and the quality of your online reviews. Citations are mentions of your business across the web platforms, whether in name, address, or phone number. Reviews are what are customers saying about your business.
Local SEO for franchises and businesses with multiple locations requires deep knowledge and expertise to achieve success. Captivate leverages our proprietary Search First® methodology and over a decade of experience in local SEO to deliver results for multi-location businesses. Our approach includes a complete spectrum of on-site and off-site strategies including:
Unveil keyword data, competitive insights, and search trends.
Translate data and intelligence into a strategic vision.
Turn scope into action and deploy strategies, both on-site and off.
Define KPIs, determine benchmarks, and measure performance.
Maintain and grow search visibility with ongoing strategies.
Organic search listings and local 3-pack or Google Business Profile listings rely on completely different ranking factors. These latter two listings, which are the central focus of local SEO, hinge on factors like citations, customer reviews, business location, and user proximity.
Meanwhile, organic SEO increases a website’s visibility in organic search results. These are the results that appear just below the local 3-pack and any paid ads.
Unfortunately, no. We can never guarantee a top 3-pack ranking or any specific outcomes in the search results. If any local SEO company tells you they can, they’re lying. Because search results are highly-dynamic and based on individual user variables, it’s virtually impossible to guarantee top placement. The best that we can do is help your business develop attainable SEO goals backed by realistic expectations.
Our local SEO services combine tools, intelligence, and manual throughput. Many local SEO companies use tools that are great for immediate results, but disastrous long-term. Subscription-based citation services might provide an easy way to fix and build multiple citations quickly, but can undo changes upon cancelation of service. Captivate corrects and creates citations manually, which means when we fix an inaccurate citation, it remains fixed, even if you choose to end a program.
Our suite of tools effectively identifies and cross-references your location’s citations. We claim inaccurate listings and fix the information by hand to align with the name, address, and phone number mentioned on your business’s site and GMP page. Finally, we identify major directories or new citation opportunities your business lacks, and manually build out new listings to further improve local SEO potential.
Decatur, Georgia Personal Injury Attorney Stephen D. Apolinsky came to Captivate looking to carve out a place within a competitive, niche market for precise legal keywords.
Our digital agency harnessed the power of long-tail keywords to grow Apolinsky & Associates, LLC’s SEO traffic in the massively saturated personal injury attorney market, delivering nearly 2,000 leads.