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Pinterest Marketing

Pinterest Marketing Strategy & Advertising Agency

Pinterest is a platform to showcase your brand’s vision. But what exactly does that look like? At Captivate, we understand how dynamic Pinterest can be, and what it brings to a holistic and successful marketing strategy. We use proven approaches to increase your footprint — growing followers and motivating action to generate in-market referrals and sales.

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Benefits of Pinterest Marketing & Advertising

  • Grow Traffic and Drive Conversions

    Pinterest offers a streamlined customer journey that reduces the steps from discovery to the point of sale, making it an excellent outlet for marketing directly to potential consumers.

  • Pinboards Rank Well Organically

    Pinterest’s Pinboards offer the unique opportunity to be optimized for keywords, increasing your brand’s search rankings and making it more likely for users to find your content while searching organically.

  • Showcase Your Products Visually

    Harness the power of Pinterest’s visually driven social media platform, positioning your products attractively to they connect with the eyes of users who are looking for solutions your brand has to offer.

  • Boost Sales with Product Pins

    Expand the reach of your ecommerce products with Pinterest Shopping. Easily integrate product feeds from Shopify and WooCommerce, displaying your products directly on Pinterest.

  • Increase Brand Presence

    Pinterest users are highly active, not only engaging with the content they like, but sharing it with their followers and groups, boosting the chances your brand gets in front of as many eyeballs as possible.

  • Gather Trend Data
    & Analyze Behavior

    Pinterest analytics give valuable insight to help marketers understand what Pins are driving engagement and conversions, arming them with essential data points to inform future marketing decisions.

Our Pinterest Marketing & Advertising Services

  • Pinterest Channel Strategy
  • Business Profile Set Up
  • Pinterest Content Creation
  • Promoted Pins Management
  • Custom Pin Design
  • SEO for Pinboards
  • Pinterest Shopping Set Up
  • Pinterest Tag Installation
  • Pinterest Analytics & Reporting

Pinterest Marketing Strategy & Management Agency

Pinterest Marketing Strategy & Management Agency

Pinterest offers the ability to create a digital vision board — showcasing interests, ideas, and moods that reflect your brand’s identity. Millions of users utilize Pinterest’s search function to find their own inspirations, so a well-executed marketing strategy in this space provides a massive opportunity to connect with a new audience. Our services focus on helping these users find you.

  • Audit and optimize content for Pinboards, increasing findability without sacrificing quality
  • Design engaging graphics and media, fostering a welcoming environment that showcases good taste
  • Manage Pinterest accounts, ensuring they’re operating at the highest level for strategic growth

Total Social Media Marketing

Organic SEO Services

Inspire Engagement with Organic Pinterest Content

Inspire Engagement with Organic Pinterest Content

Unlike the structured feeds of Facebook or Instagram, Pinterest offers a much more malleable and dynamic playground for posting. Our team understands what goes into quality organic content — what works, what doesn’t, and what causes growth — and we’ll work with you to understand how you want your brand reflected.

  • Create interesting and fun organic content to encourage followers to engage and share
  • Target specific demographics who are the most likely to enjoy your brand
  • Curate an enlightening Pinboard that not only showcases your brand identity, but offers users useful and quality information

Get Strategic with Social

Local SEO Services

Generate New B2C Leads with Pinterest Paid Ads

Generate New B2C Leads with Pinterest Paid Ads

Pinterest offers a unique chance for marketing in the B2C space. After all, it’s a social media platform dedicated to visually showcasing user interests — and let’s be real, that’s a marketing dream. Our experts will help sharpen your brand’s appearance so you’re getting the most out of your marketing dollars, targeting those most likely to engage with your product.

  • Launch a Promoted Pins campaign focused on users already interested in your products
  • Monitor Pinterest accounts to see what’s working and what’s not, continually evolving different approaches
  • Track and analyze Pinterest’s impact, regularly identifying new opportunities for paid marketing

Explore Paid Social Ads

Ecommerce SEO Services

Gain Key Insights with a Pinterest Competitive Audit

Gain Key Insights with a Pinterest Competitive Audit

What’s working? What isn’t? What are your competitors doing? Should you be doing that too? These are questions to which we know answers. Our Pinterest competitive audit will examine what strategies are being employed by the competition, why they’re doing it, and whether or not it’s successful. We’ll bring these insights to you, and offer informed solutions.

  • Identify and audit competitors in your brand’s space, understanding what will yield real, concrete results
  • Highlight industry challenges, knowing how to buck negative trends
  • Forecast the future by understanding the present and what sort of obstacles stand in the way of growth

Get a Social Media Audit

Our Approach to Pinterest Marketing

  • Captivate Approach

    Step 1

    Research

    From your audiences to your competitors, we uncover data that inspires Pinterest strategy.

  • Captivate Approach

    Step 2

    Create

    We employ graphic designers, copywriters, and talented social media creatives.

  • Captivate Approach

    Step 3

    Implement

    Harness Pinterest strategies that compel users to take action.

  • Captivate Approach

    Step 4

    Analyze

    Understand how users engage with Pinterest content, facilitating informed decisions.

  • Captivate Approach

    Step 5

    Report

    Communicate Pinterest account growth with your team.

  • Captivate Approach

    Step 1

    Research

    From your audiences to your competitors, we uncover data that inspires Pinterest strategy.

  • Captivate Approach

    Step 2

    Create

    We employ graphic designers, copywriters, and talented social media creatives.

  • Captivate Approach

    Step 3

    Implement

    Harness Pinterest strategies that compel users to take action.

  • Captivate Approach

    Step 4

    Analyze

    Understand how users engage with Pinterest content, facilitating informed decisions.

  • Captivate Approach

    Step 5

    Report

    Communicate Pinterest account growth with your team.

Pinterest Marketing & Advertising FAQs

How are Captivate's Pinterest marketing services different from other agencies?

Our experienced team of social media experts conducts all aspects of our Pinterest marketing services, from the creation of every pin to pinboard organization. Our in-house production ensures both high-quality content and streamlines creative processes and client communications.

Captivate also offers far more than specialized social media services. Our agency delivers full-service digital strategy solutions, spanning from analytics to content marketing. We’ll cohesively integrate your brand’s Pinterest presence with the rest of your marketing efforts.

Are promoted pins more effective than other forms of social media advertising?

Promoted pins — essentially paid social ads on Pinterest — work like other social media advertising platforms. Advertisers pay to expose their pins to targeted audiences, which drive engagement, traffic, and sales. Promoted pins are highly effective for certain industries, such as retail and ecommerce, home and lifestyle, travel and tourism, and food and beverage.

As with any advertising, the effectiveness of promoted pins versus other platforms depends on your brand. We’ll help determine your optimal social media advertising opportunities based on your brand objectives and target audiences.

What does a typical Pinterest marketing and management program entail?

We start by developing a Pinterest marketing strategy that considers your social media objectives, target audiences, and overall digital strategy. For this step, we create concepts for your Pinterest account such as key pinboards. We’ll also conduct audience research and promote brand messaging. 

Based on strategic outlook, we execute more granular efforts. These include Pinterest pin creation, content optimization, and growth strategies. We perform these services based on a clear, thoughtfully-designed social schedule.

Finally, we provide analytics and reporting. You’ll see the measurable impact of our Pinterest marketing and management services.

What are the benefits of investing in Pinterest marketing and advertising?

Pinterest is an incredibly marketing-friendly social platform. People often use Pinterest to search for purchase planning and inspiration, allowing the site to offer an impactful, versatile marketing channel. Some of the primary benefits of Pinterest marketing and advertising include:

  • Increased website traffic
  • Access to an engaged community
  • Stronger conversion rates
  • Bolstered reputation
  • Brand awareness
  • Empowered SEO
  • Additional backlinks

We’ll help articulate the benefits most relevant to your brand and its Pinterest marketing strategy.