Content is an extension of your brand. It’s your story, so tell it right — and tell it effectively. Meaningful content provides information about your business while establishing trust with new audiences and your community. At Captivate, we execute content strategies rooted in our Search First® methodology and great storytelling. Let’s establish authority in your space.
Think of a strong content strategy as a strong foundation of a building. It provides a solid structure, allowing each level of your content marketing strategy to thrive. Our team provides a sophisticated approach that combines SEO and content strategy to drive genuine, actionable results.
Like everything done at Captivate, content strategy is driven by our Search First® methodology. What this means is we are constantly using search data and keyword trends to inform our content decisions. Combine that approach with our skillful creation of organic content, and you’ve got a lethal duo for SEO.
Every SEO agency out there will preach the importance of having a blog content marketing strategy. However, most agencies out there don’t think beyond that. Not us. Our experts have decades of experience in the blogging space, understanding what works and what doesn’t — preventing the waste of time and resources.
Content isn’t just websites or blogs. A primary digital extension of your brand is social media, and without an informed strategy in this department, you’re guaranteed to leave opportunities on the table. We’ll prevent this from happening by forming a holistic marketing strategy, unifying voice and content, creating the most impactful footprint possible.
These days, the line between real life and online is blurred more than ever. And yet, you still only get one reputation — so keeping that reputation true is vital for success. By telling your own story, you’re able to dictate the perception of your brand while reaching your target audience, showing them the value that your business offers.
As social media continues to clutter itself, email campaigns remain an extremely valuable pillar of content strategy. The direct to consumer pipeline is still unmatched by other platforms. Email is an opportunity to speak directly to your target audience. But be smart, because those inboxes are sacred, and getting your message deleted is only one swipe away.
There’s no right approach to content strategy, but there are wrong ones. Our team understands the difference, and through our content marketing audit, we’ll show you where you’re missing opportunities as well as spending too many resources. We’ll work with you to form the best strategy possible, getting you the most effective and efficient content marketing strategy possible.
We extract the intelligence that matters most to your brand and its audience.
Our in-depth research on data, audiences, and competitors inform strategy.
From channel selection to content strategy, each brand demands a unique plan.
Our designers, copywriters, social media, and content marketers make it happen.
Acquiring relevant data is critical to strategic adaptation and ongoing success.
Receive custom reports that capture the data and insights that matter most to your team.
Content strategy has a different meaning depending on its application or intention. At the most basic level, however, a content strategy defines what topics a brand will cover. Content strategy can also involve who creates content, plus how and when content is created and published. Intentions and applications can extend into various digital objectives, including:
Because each application involves a unique set of strategies, the general definition of content strategy is quite flexible.
Yes. Social content strategy, including Facebook, Instagram, LinkedIn, and Pinterest, is a fundamental component of any brand. Strategic social content strategies are often part of a larger content marketing strategy, integrating other channels like search and paid media.
As part of our social content services, we use data and trends to help brands create a content calendar full of social and blog posts. In most cases, social content strategy involves the development, distribution, and amplification of content across various social media and PR channels.
Blog content marketing strategy begins with keyword research and search trend analysis. Research and analysis help us fully understand the different keyword themes relevant to a brand, plus when users are searching those themes the most. We use this data to inspire various topics and pieces of content, whether they’re in-depth blog posts, videos, infographics, or podcasts. To effectively grow their online footprint while supporting their SEO objectives, brands must understand their capacity for content development, what themes to speak to, and when to schedule their publications.
To understand why Captivate excels where other content strategy agencies in Atlanta fail, you have to understand the specific industry pitfalls that deteriorate the quality and longevity of other agencies.
Many agencies produce multiple pieces of content that target the same keyword theme. These redundancies are not only pointless but damaging. Our team avoids this practice like the plague.
While other agencies outsource design and copywriting work to other parties, Captivate keeps all content development in-house. Our team ensures optimal quality control and communication with our clients.
Finally, we use tangible search insights to instruct actionable, measurable, and strategic content decisions. This approach is rooted in our Search First® methodology.
The National Society of High School Scholars (NSHSS), a member-exclusive scholarship and internship foundation, recruited Captivate to craft an extensive online content strategy.
An annual content calendar planned weekly blog posts bolstering features of the brand, plus enticing looks at the member value they delivered. Our efforts helped NSHSS achieve a 124% increase in new membership joins.