Atlanta-Based Website UI Design Facelift Agency

Whether your website is a good design facelift candidate or not isn’t a simple yes or no question. There are countless variables that we would consider before determining the best course of action. When considering a web design facelift, the Captivate team looks at the following four factors:

• How old is the website? Time moves fast on the internet and an old site might be difficult to properly update.
• Does the design aesthetic look dated? Sometimes, it’s very clear that a website is from a different time period. Having a website that looks dated is a business risk that may turn off potential clients.
• What CMS platform the site was built on — if any — and how that would be factored into the facelift.
• Has the site already undergone a facelift? If so, that may complicate the cleanliness of the website’s code markup — and in turn, impacting performance and the ease of upgrading. In other words, our team needs to kick the tires and see what needs to be done.

Of course, KPIs are most effective when they’re tailored to a client’s specific needs and target audiences — such as B2B, B2C, Ecommerce, mobile-first, etc. The value of these measurements increases the more specific you can be with your measurements. But in general, you should be looking for the following KPIs:

• Improved UX usability
• Improved design aesthetic
• Improved traffic and engagement metrics, such as time on site or number of pages visited per session
• More conversions and leads generated

The internet is constantly evolving — and if you’re not thinking about the future of your business’s online presence, you’re going to get left behind. By considering a web design facelift, you’re staying ahead of the competition.

Here are some common reasons why businesses think about investing in a website UI facelift:

• Branding updates, such as a new logo, color tweaks, or other minor adjustments that can modernize your website’s aesthetic
• A poor design UX that creates a frustrating experience for potential clients
• Poor or outdated content that isn’t organized well
• Lack of conversions or need to generate new leads
• Underperforming SEO that leaves traffic and potential business on the table
• Budgetary constraints that prohibit your business from creating a brand new website from the ground-up

A successful website design facelift does not happen overnight. Like any project, the amount of time you’ll save depends on the scope. How complex is the site structure, and what type of changes will be needed?

For example, a simple brand update that requires a new logo, tweaking colors, and creating or implementing new CTAs can take anywhere from 6-to-12 weeks. But a more involved website facelift that incorporates new features, extensive aesthetic updates or re-organization of page content can take several months.

Yes. In fact, we’d prefer a complete website redesign because that means our team can build your website from the ground up, ensuring the backend is optimized while implementing our proprietary Search First® methodology. We can help clean up any obstacles that might be holding your website and business back from growth. Build it once, and build it right.