It’s not complicated. First impressions matter and beautiful visuals are effective marketing tools. If a potential client or customer ends up on your website and things feel like 2003, there’s a strong chance that business goes elsewhere — even if your product is the best. At Captivate, we’ll work to understand your goals and help lift your website into the modern era.
Transform the look and feel of your brand without a complete overhaul, staying ahead of trends without a significant hit to your budget.
Provide a better overall experience for users — a.k.a customers — and therefore encourage customers to engage with your brand on a deeper level.
Achieving high-ranking search results can lift your overall business, placing you ahead of competitors and showcasing why you’re an industry leader.
A smooth user experience fosters trust with potential customers, increasing the likelihood they will engage with your brand or purchase your product.
A website design facelift happens faster than a complete redesign, ensuring you can reach business goals faster without taking the risk of time for development.
While not every website is a candidate for a facelift, making simple adjustments to the UI of your website can be a budget-friendly upgrade to your business that delivers significant results.
Your website looks like it’s from a different era, and clients are noticing. But given that you’re a business owner, you’ve got about a million other things on your to-do list that rightfully take precedence. Enter Captivate. Our team knows how to elevate the look and feel of your website without a complete overhaul, helping transform your company’s online presence for the short term.
Strong UX and beautiful aesthetics are core pillars for a solid overall Conversion Rate Optimization strategy. A clean website will provide an excellent experience for potential and current clients, fostering fertile ground for successful lead generation. In other words, a website facelift is a simple investment that can transform your business.
The website facelift process isn’t as simple as tossing a new coat of paint on an old car. Of course, visual aesthetics play a significant role and can help grow your business, but ensuring the engine runs smoothly for the foreseeable future is vital. At Captivate, our team knows how to execute a successful website facelift that provides the aesthetic upgrade your brand needs, with the strong SEO foundation that will help new customers find it.
It’s our goal to provide the best service possible specific to your business. To do that, our team will work to understand your objectives, research the competition, and examine the backend of your current website. From there, we’ll create a transparent plan tailored to you and your business plan, determining the best path forward and what can get you the most ROI potential.
Analyze your current website and determine what is needed to get results
Breathe life into your site, transforming the look and feel
Ensure a strong foundation that achieves high-ranking SEO
Push your elegant and powerful new site live into the world
Monitor the impact, see what's working and what isn’t, and adjustment as needed
Whether your website is a good design facelift candidate or not isn’t a simple yes or no question. There are countless variables that we would consider before determining the best course of action. When considering a web design facelift, the Captivate team looks at the following four factors:
Of course, KPIs are most effective when they’re tailored to a client’s specific needs and target audiences — such as B2B, B2C, Ecommerce, mobile-first, etc. The value of these measurements increases the more specific you can be with your measurements. But in general, you should be looking for the following KPIs:
The internet is constantly evolving — and if you’re not thinking about the future of your business’s online presence, you’re going to get left behind. By considering a web design facelift, you’re staying ahead of the competition.
Here are some common reasons why businesses think about investing in a website UI facelift:
A successful website design facelift does not happen overnight. Like any project, the amount of time you’ll save depends on the scope. How complex is the site structure, and what type of changes will be needed?
For example, a simple brand update that requires a new logo, tweaking colors, and creating or implementing new CTAs can take anywhere from 6-to-12 weeks. But a more involved website facelift that incorporates new features, extensive aesthetic updates or re-organization of page content can take several months.
Yes. In fact, we’d prefer a complete website redesign because that means our team can build your website from the ground up, ensuring the backend is optimized while implementing our proprietary Search First® methodology. We can help clean up any obstacles that might be holding your website and business back from growth. Build it once, and build it right.