Paid Social Ads
Atlanta Paid Social Advertising Agency
In the infinite sea of online content, it’s tough to stand out — even if your product or service is leaps ahead of the competition. Paid social media is a strategic approach to throwing gas on the fire, helping get your brand in front of the ideal audience. At Captivate, our team understands how to utilize budgets to encourage meaningful audience growth and engagement.
Generate Qualified Leads with Paid Social Campaigns
Generate Qualified Leads with Paid Social Campaigns
The beauty of paid social campaigns is that they provide an opportunity to put your brand in front of an audience that’s the most likely to engage. Think of it as an automated drone delivering a cold glass of water to a person on a hot day, before they even realize they’re thirsty. Our data-driven processes help us give you the edge — to know when to strike, and how to do it effectively.
- Utilize audience information to target lookalike users who are most likely to engage
- Understand that each user is different, and use a holistic approach to serve them at their most likely point of conversion
- Manage budgets efficiently, getting the most out of spends and targeted strategy
Level-Up Your Social Strategy with Paid Social Advertising
Level-Up Your Social Strategy with Paid Social Advertising
Do you take supplements in the morning? That’s how you should think about paid social advertising. It’s a way to increase the value of what you’re already doing. Through our dynamic social media marketing strategies, we can help grow your brand — but those results can be increased significantly by putting money behind them. Our team knows what magic levers to pull.
- Reach new, highly-targeted audiences to facilitate specific marketing objectives
- Build brand awareness, grow followers, cultivate loyalty, and acquire new customers
- Share purposeful content to users who express interest in relevant topics
- Drive meaningful traffic that will result in new followers, higher sales, and other audience growth
Grow Conversion Metrics with Paid Social Retargeting
Grow Conversion Metrics with Paid Social Retargeting
Paid retargeting is a vital key to a robust social marketing campaign. What this means is that, through targeted spends, your brand will market directly to those users who’ve already engaged — whether that’s visiting your website, following your socials, or interacting with your competitors. These users offer a massive opportunity for conversion due to their interests, so targeting them is how you can maximize your marketing results.
- Merge content marketing, organic SEO, and paid social media advertising efforts
- Utilize email lists and customer data to create targeted lookalike audiences
- Leverage audience insights from other channels to develop social advertising strategies
Gather Competitive Insights with a Paid Social Audit
Gather Competitive Insights with a Paid Social Audit
There’s a strong chance that you’re leaving potential business on the table and you don’t even realize it. Paid social allows you to analyze and discover strategies being deployed by your competitors, and understand how you can implement them into your marketing. This insight creates a fertile environment for innovation and growth, which we specialize in helping shepherd.
- Understand your competition, discovering opportunities to put your brand ahead of theirs
- Embrace the shifts in marketing techniques and stay ahead of the curve
- Distinguish yourself against lazy tendencies of your competitors, showcasing how your brand is different
Our Approach to Paid Social Ads
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Step 1
ResearchExtract and distill keyword data and trends to best align with PPC objectives.
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Step 2
AuditAnalyze PPC competitors and audit existing PPC accounts, if applicable.
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Step 3
CreateBuild campaigns or optimize existing; tailor keyword targeting and ad creative.
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Step 4
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 5
TestRotate and experiment with ad creative; evaluate and optimize social pages.
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Step 1
ResearchExtract and distill keyword data and trends to best align with PPC objectives.
-
Step 2
AuditAnalyze PPC competitors and audit existing PPC accounts, if applicable.
-
Step 3
CreateBuild campaigns or optimize existing; tailor keyword targeting and ad creative.
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Step 4
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 5
TestRotate and experiment with ad creative; evaluate and optimize social pages.
Atlanta Paid Social Agency FAQs
How does paid social media advertising work?
Social media advertising refers to any paid or sponsored content on social networking websites. These include anything from one-off sponsored Pins and boosted Facebook posts to full-scale, multi-channel campaigns to build brand awareness.
Social media ads target specific audiences most likely to engage with your content, making them both valuable and challenging. By measuring metrics like volume of followers, new leads and sales, shares, likes, and other engagement metrics, we can ensure your business sees a worthy ROI for our social media advertising services.
Why should I invest in Captivate's social advertising services versus other agencies?
Like almost all of our digital marketing services, we provide comprehensive social media programs. We help:
- Set targeted campaign objectives
- Determine target audiences and targeting parameters
- Optimize advertising schedules and delivery
- Design engaging ad content
- Track and measure performance
- Optimize for unique impressions, engagement, and devices
In addition to providing full-service social media advertising services, we offer transparency and customized reporting to keep our clients well informed.
How does your agency manage my paid social media ads once they're live?
Once your ads are live, our optimization process begins. Our team handles all aspects of your account, including:
- Beta testing and A/B testing your paid social ads
- Rotating and refreshing ad creative and messaging
- Social monitoring and responding to comments as needed
- Optimizing and adjusting ad spend, targeting parameters, and audiences
- Managing conversion tracking and reporting
- Tagging and remarketing users via social media and other channels
In most cases, we work on the bigger picture of your marketing efforts. Our approach considers impact and opportunities across channels, such as search and email marketing.
How do I know if my social media advertising investment is paying off?
We root ourselves in data-driven and measurable strategies. Our team provides clients with the communication and intelligence they need to understand how well their ad campaigns are working. From the launch of your campaign, we set up proper tracking and analytics to measure your performance, and determine the KPIs and primary objectives. You’ll receive periodic reports to recap performance, but we’ll also provide more regular updates to your marketing team.
Featured Paid Social Advertising Work
National Hardscape Manufacturer Sees 440% Improvement in Paid Social Spend Efficiency
Belgard, a flagship brand for hardscape building materials across the United States, tapped Captivate to engage users in paid social and search marketing.
Captivate crafted Belgard an overarching paid social media strategy, featuring national, regional, and trade campaigns. Our strategy decreased cost per lead by 21%, with a 440% increase in efficient spending.
