Retargeting Ads
Atlanta-Based Retargeting Agency
You know what they say. Persistence is the key to success — and imagine if you could automate that persistence. At Captivate, we take a smart and tactful approach to retargeting advertising. Our strategies are rooted in analytics, applying quality data to optimize retargeting campaigns based on location, keywords, and performance.
Nurture Warm Leads with Behavioral Retargeting Ads
Nurture Warm Leads with Behavioral Retargeting Ads
Imagine a world in which you could cater your advertising strategy to people who already are interested in what you’re advertising. Sounds like a dream, right? We can help make that your reality. Our behavioral retargeting advertising ethically appears to users who’ve already visited your website, enticing them to come back with a higher chance of conversion.
- Search retargeting ads, keyword-based PPC ads that target previous visitors
- Video retargeting ads, displayed as pre-roll videos on YouTube and other sites
- Display retargeting ads shown on websites within the Google Display Network
Google Retargeting Ads on Search & Display Networks
Google Retargeting Ads on Search & Display Networks
Google offers a wide swath of remarketing options. Let us sort out the clutter and offer you the most effective strategies. Through our technical wizardry, we analyze the behavior of users who already engage in your content, but then market towards new, similar users. This allows us to attract a different audience, but with comparable tendencies. In other words, that audience is made up of more people likely to convert to business.
- Show highly-targeted ads to users who willingly opted-in to your brand
- Support customer loyalty, share targeted promotions, and encourage repeat sales
- Leverage email lists to create lookalike audiences that further expand ad reach
Get Real-Time Bidding with Programmatic Retargeting
Get Real-Time Bidding with Programmatic Retargeting
Media is constantly moving, and one of the most effective ways to stay ahead of trends is to utilize programmatic behavior. This especially rings true with the practice of retargeting ads. Real-time bidding strategy keeps your business ahead of stale trends, expanding your visibility not only on Google, but social networks. This bidding not only delivers your content in front of new audiences regularly, but strategically (and automatically) entices them to engage.
- Expand an advertiser’s visibility beyond Google’s Display and Search networks
- Enable ecommerce marketers to show ads promoting specific products
- Achieve low cost per click compared to paid search ads and other mediums
Retarget Non-Converters on Social Media Channels
Retarget Non-Converters on Social Media Channels
Remember what we said about persistence? Social networks offer a whole new world of opportunity for retargeting ads. What happens is we take the same user analytics gathered for Display Ads, and then target users as they browse their LinkedIn, Facebook, or Pinterest feeds. It’s a fresh opportunity to engage, providing multiple chances for your content to succeed at the most efficient price point.
- Provide a new marketing opportunity for users with high engagement potential
- Entice more users and present your content in a different climate, increasing the chance for success
- Utilize the efficiency of multi-platform marketing, getting the most bang for your buck
Our Approach to Retargeting Ads
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Step 1
ResearchExtract and distill keyword data and determine target demographics.
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Step 2
CreateTailor video, search, and display remarketing ad creative.
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Step 3
OptimizeAnalyze PPC competitors and hone precise locations and demographics.
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Step 4
ConvertGrab client attention, guide users through your site, and secure new users.
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Step 5
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 1
ResearchExtract and distill keyword data and determine target demographics.
-
Step 2
CreateTailor video, search, and display remarketing ad creative.
-
Step 3
OptimizeAnalyze PPC competitors and hone precise locations and demographics.
-
Step 4
ConvertGrab client attention, guide users through your site, and secure new users.
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Step 5
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
Retargeting Ad Agency FAQs
How do retargeting ads work?
Once installed, retargeting tags trigger as a user visits your website. If the user leaves your website without fulfilling a conversion goal (such as filling out a contact form or placing a purchase), display ads will target them within one of your target platforms. Example platforms include Google Ads, Facebook Ads, LinkedIn Ads, and Pinterest Ads. Retargeting ads encourage those users to return to your site and convert or complete a purchase.
Why should my company use retargeting services?
Retargeting ads are an efficient, affordable way to bring interested customers back to your site. They’ve proven effective at generating some of the highest return on ad spend (ROAS) amongst any digital advertising channel. As more users visit your site, your audience list grows larger and larger. Leverage this list to continue building brand awareness and drive target users toward the bottom of your sales funnel.
Do retargeting ads work for local and small businesses?
Yes, retargeting ads are highly effective for local and small businesses. Imagine you’re the owner of an interior design firm. A prospective customer in your service area visits your site and browses your design and remodeling page. Because remodeling is a substantial investment, however, they’re not yet ready to book a consultation. By running retargeting ads, your firm stays at the top of your client’s mind as they browse other options, and potentially converts that customer into a lead.
Are retargeting ads viewed as intrusive and annoying to users?
Retargeting ads have developed a bad image; many categorize them as intrusive and annoying display ads that follow them around the Internet. At Captivate, our PPC advertising strikes a balance that utilizes retargeting ads as an effective tool for marketers and target users alike. With thoughtful, timely, and incentivizing ad creative, our campaigns are useful rather than intrusive. Combined with other analytics attribution models and campaign settings, your ads won’t annoy or overwhelm users.
Featured Retargeting Ads Work
Retargeting Helps Boost Hardscape Supplier's Paid Conversions 564%
Belgard, a flagship brand of hardscape building materials across North America, tapped Captivate to engage users in paid social, retargeting, and search marketing.
Our social media retargeting experts combined retargeting audiences with separate target and look-a-like audience profiles. Combined efforts saw a 564% increase in conversions, and a 440% increase in efficient spending.
