As a brand, your website is your digital salesman. But do you have a digital mechanic? Analytics offer a look at the data found under the hood of your operations — but that data is pointless without the right eyes. At Captivate, our experts audit your current analytics strategy, revealing new opportunities and fresh growth strategies.
There’s a strong chance your current analytics are not implemented properly. This isn’t your fault. Effective analytics require the skill of a professional who understands how to track data properly. By utilizing our experts, you’ll receive accurate, relevant, and actionable data to make strategic decisions for your business and its marketing program.
Just because something seems easy does not mean it is in practice. In the digital world, there are several common issues that arise while configuring Google Analytics. These problems lead to incomplete or inaccurate tracking that screws up data integrity, rendering any information gathered useless. Our audits work to prevent these issues.
Everything comes down to organization. Your site needs to be filed and ordered correctly to achieve the best results; Google Tag Manager and Google Analytics audits assess whether or not existing implementations work properly. Captivate conducts a manual audit of your tagging approach, meticulously combing through layers of code. Your details are our passion.
It might be surprising, but Google isn’t everything. Our team provides an expert understanding of Adobe Analytics, properly implementing systems in order to get the correct results. These learnings showcase learnings that are missing from Google Analytics, offering a more holistic approach to data.
Evaluate Adobe or Google Analytics configuration and tracking parameters.
Fix issues and configure settings to align with business objectives.
Ensure tags fire properly and data is both accurate and relevant.
Gather and distill data into intelligence that your business can use.
Leverage insights for strategic development and continuous improvement.
If your Google Analytics dashboard doesn’t show any data, there’s likely a configuration issue or problem with the tracking code installed on your site or app. You can troubleshoot this in many ways.
One of the easiest and most accessible ways is to check the Diagnostics feature available in the default Google Analytics Dashboard. Diagnostics provides notifications in the top right-hand corner of your dashboard and will notify you of issues.
Other problems — like broken Tag Manager container tags and custom alterations to tracking code — can also disrupt data reliability. Before undergoing a comprehensive Google Analytics audit, we’ll identify these tracking issues.
The cost of a Google Analytics audit service reflects the level of information provided and the expectations set by the agency and client. Some agencies and consultants charge a flat rate, while others charge an hourly fee.
Typically, hourly rates range from $100 to $200 per hour, while experienced consultants charge as high as $350 per hour. A comprehensive Google Analytics audit can cost as low as $1,000 and upwards of $25,000.
Some agencies and consultants offer highly-automated analytics reports, mostly based on tools and software. While tools are critical in any audit process, software-generated reports only provide so much information.
Among other things, we check that:
We’ll be inspecting common issues such as:
Other analytic platforms we use include Hubspot, WebTrends, Mixpanel, Salesforce Marketing Cloud, and Zoho.
Absolutely. Our team knows exactly how to configure the backend of your website, helping not only gather data, but the right data. This provides valuable and actionable data, helping you understand where users are coming from, what they’re searching for, and how you can serve their needs and desires.
Analytics tracking is a very effective way to gain a deeper understanding of your client, providing insights on how you can grow your business.