Analytics Audits
Adobe & Google Analytics Audit Services in Atlanta
As a brand, your website is your digital salesman. But do you have a digital mechanic? Analytics offer a look at the data found under the hood of your operations — but that data is pointless without the right eyes. At Captivate, our experts audit your current analytics strategy, revealing new opportunities and fresh growth strategies.
Find Untapped Data Insights with an Analytics Audit
Find Untapped Data Insights with an Analytics Audit
There’s a strong chance your current analytics are not implemented properly. This isn’t your fault. Effective analytics require the skill of a professional who understands how to track data properly. By utilizing our experts, you’ll receive accurate, relevant, and actionable data to make strategic decisions for your business and its marketing program.
- Focus on common analytical mistakes, bringing forward data opportunities that you’re missing
- Configure Google Analytics tracking code across a website, tailoring to your specific needs
- Improve URL tagging and Ecommerce tracking for online stores, showing who your customers are and what they’re looking for
Google Analytics Audits, Setup & Installation
Google Analytics Audits, Setup & Installation
Just because something seems easy does not mean it is in practice. In the digital world, there are several common issues that arise while configuring Google Analytics. These problems lead to incomplete or inaccurate tracking that screws up data integrity, rendering any information gathered useless. Our audits work to prevent these issues.
- Detect proper event tracking configuration, leading to improved data and decision making
- Implement campaign goal setup to effectively track key actions, like purchases and form inquiries
- Use accurate data filtering that limits or adjusts specific data, understanding what’s valuable and what’s not
Google Tag Manager & Analytics Tagging Audits
Google Tag Manager & Analytics Tagging Audits
Everything comes down to organization. Your site needs to be filed and ordered correctly to achieve the best results; Google Tag Manager and Google Analytics audits assess whether or not existing implementations work properly. Captivate conducts a manual audit of your tagging approach, meticulously combing through layers of code. Your details are our passion.
- Validate and check container tags to ensure they’re effectively firing as desired, ensuring your site is reaching its full potential
- Inspect data layer setup for clearly defined variables that match specific conventions, securing the best results
- Verify that rules are properly functioning and recording data as expected, avoiding mistakes that ruin batches of data
Adobe Analytics & Target Setup, Installation & Audits
Adobe Analytics & Target Setup, Installation & Audits
It might be surprising, but Google isn’t everything. Our team provides an expert understanding of Adobe Analytics, properly implementing systems in order to get the correct results. These learnings showcase learnings that are missing from Google Analytics, offering a more holistic approach to data.
- Utilize experience to properly install Adobe Analytics, achieving the highest return on information
- Focus on opportunities provided by datasets, understanding how to squeeze their value
- Understand the greater picture, identifying where Adobe Analytics will improve your digital marketing strategies
Our Approach to Analytics Audits
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Step 1
AuditEvaluate Adobe or Google Analytics configuration and tracking parameters.
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Step 2
ImplementFix issues and configure settings to align with business objectives.
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Step 3
TestEnsure tags fire properly and data is both accurate and relevant.
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Step 4
MeasureGather and distill data into intelligence that your business can use.
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Step 5
OptimizeLeverage insights for strategic development and continuous improvement.
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Step 1
AuditEvaluate Adobe or Google Analytics configuration and tracking parameters.
-
Step 2
ImplementFix issues and configure settings to align with business objectives.
-
Step 3
TestEnsure tags fire properly and data is both accurate and relevant.
-
Step 4
MeasureGather and distill data into intelligence that your business can use.
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Step 5
OptimizeLeverage insights for strategic development and continuous improvement.
Adobe & Google Analytics Audit FAQs
Why is my Google Analytics not showing any data?
If your Google Analytics dashboard doesn’t show any data, there’s likely a configuration issue or problem with the tracking code installed on your site or app. You can troubleshoot this in many ways.
One of the easiest and most accessible ways is to check the Diagnostics feature available in the default Google Analytics Dashboard. Diagnostics provides notifications in the top right-hand corner of your dashboard and will notify you of issues.
Other problems — like broken Tag Manager container tags and custom alterations to tracking code — can also disrupt data reliability. Before undergoing a comprehensive Google Analytics audit, we’ll identify these tracking issues.
How much does a Google Analytics audit cost?
The cost of a Google Analytics audit service reflects the level of information provided and the expectations set by the agency and client. Some agencies and consultants charge a flat rate, while others charge an hourly fee.
Typically, hourly rates range from $100 to $200 per hour, while experienced consultants charge as high as $350 per hour. A comprehensive Google Analytics audit can cost as low as $1,000 and upwards of $25,000.
Some agencies and consultants offer highly-automated analytics reports, mostly based on tools and software. While tools are critical in any audit process, software-generated reports only provide so much information.
What are some of the points you check during a Web Analytics Audit?
Among other things, we check that:
- Google Analytics code is inserted in all the pages.
- The filters are correctly configured.
- The campaigns are correctly tagged.
- The traffic is grouped correctly in the different channels.
- Conversion funnels are correctly configured.
- There aren’t discrepancies between sales data provided by Google Analytics and those provided by the back office.
We’ll be inspecting common issues such as:
- Internal and bot traffic filtering (removing or separating your employee or bot traffic)
- PII data collection that violates Google Analytics Terms of Service
- Adherence to General Data Protection Regulation (GDPR) or other privacy legislation (as applicable)
- Cross-domain tracking setup
- Inaccurate landing page data that’s most visible by interrupted Sessions and/or “(not set)” values in reports
- Bounce rate inaccuracies
- Marketing Channel setup issues that lead to an inaccurate depiction of performance
- Any complex issues leading to data quality issues you know of today or that are discovered during the audit
Besides Adobe & Google Analytics, what other analytics platforms can Captivate audit?
Other analytic platforms we use include Hubspot, WebTrends, Mixpanel, Salesforce Marketing Cloud, and Zoho.
Outside of the Analytics Audit, can Captivate setup and install Analytics tracking?
Absolutely. Our team knows exactly how to configure the backend of your website, helping not only gather data, but the right data. This provides valuable and actionable data, helping you understand where users are coming from, what they’re searching for, and how you can serve their needs and desires.
Analytics tracking is a very effective way to gain a deeper understanding of your client, providing insights on how you can grow your business.
