Landing Page Design
Digital Marketing Campaign Landing Page Design Agency
Landing pages are a vital part of any marketing campaign. They provide an opportunity to talk directly to your potential customer, arming them with the information they need. At Captivate, we understand how to blend your company’s message with a compelling UI and UX design strategy to help turn potential customers into conversions.
Benefits of Campaign Landing Pages
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Greater User Flow Control
Campaign landing pages help keep users focused by cutting out unnecessary distractions (rabbit holes) that users can get caught up in instead of converting.
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Enhanced Personalization
Landing pages with personalized messaging gives users the feeling that you’re speaking directly to them, resulting in greater retention and brand affinity.
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Drive More Conversions
By design, effective marketing campaign landing pages are created to prompt users to take action by filling out lead forms or placing phone calls to establish contact.
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Establish Brand Credibility
Building trust and credibility is an essential objective to landing page design. Showing off credentials, case studies, and expertise helps build confidence with consumers.
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Gain Intelligence from Testing
From testing CTA colors, updating photos and other visuals, and tweaking your messaging, landing pages offer a unique opportunity to refine your pitch.
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Promote Key Business Goals
Whether you’re introducing a brand new product or service, or if you need to unload unwanted inventory, campaign landing pages support key business goals.
Blending UX + CRO to Drive Landing Page Conversions
Blending UX + CRO to Drive Landing Page Conversions
A well-designed landing page can be the catalyst for conversions and the ultimate success of a targeted digital marketing campaign. Why? Because well-designed landing pages serve users the information they’re searching for in a simple, straightforward manner, while eliminating any barriers to conversion. Captivate’s team of experienced campaign strategists and UX designers understand how to streamline the presentation of vital information, all while making it easy for your users to take action.
- Distill information down to what’s vital, presenting straightforward messaging that gets to the point of what users want
- Craft a creative UX design that helps your users digest the information in a way that resonates with them
- Incorporate multiple calls-to-action to provide the link between the user’s need and your product or service
A/B Testing for Marketing Campaign Landing Pages
A/B Testing for Marketing Campaign Landing Pages
In the digital marketing world, there are best practices — but there are no guarantees. At Captivate, data drives every decision we make. That’s no different when it comes to campaign landing page design. Our CRO experts take an A/B testing approach to all marketing campaigns, examining what’s generating conversions versus what’s not. If something doesn’t move the needle, we’re not afraid to make tough decisions. Generating results is our number one priority.
- Identify the success rates on CTAs and other variables, using research data to inform future marketing decisions
- Approach campaigns with an open mind, knowing that the online world is constantly evolving at a rapid speed and what worked yesterday might not work today
- Remember to always be testing, iterating, and testing some more
SMS & Email Campaign Marketing Landing Pages
SMS & Email Campaign Marketing Landing Pages
Landing pages are a clever element to add to a direct marketing strategy. Think of them as add-ons to SMS and email campaigns, a lengthier and stickier way of messaging that drives conversions. Effective landing pages are designed with a single focus or goal, cutting through the unnecessary clutter that can come with marketing campaigns.
- Prioritize the best element of your business for a micro-moment, driving users to a simple action
- Highlight accessible win opportunities through data research, shaping landing pages around what’s already working
- Balance the fine line of marketing, pushing your product while still respecting personal inboxes
Paid Social & Paid Search Campaign Landing Pages
Paid Social & Paid Search Campaign Landing Pages
Don’t throw your money away and drive traffic to generic pages — like a website homepage. That’s a waste of money because it doesn’t generate results. Users find the amount of information overwhelming and quickly click off the page. Instead, use your budget wisely and send traffic to landing pages specifically designed for the campaign. That way, you can push highly relevant information to users who have already chosen to engage. Simple messaging gets significant results.
- Lower your cost-per-click and increase conversions by targeting the right users, understanding what’s driving clicks
- Target your dream customer with an informed strategy, utilizing data for decisions
- Understand the power of harnessing the power of paid while paired with campaign landing pages, driving conversion growth
CRM Integrations for Campaign Landing Pages
CRM Integrations for Campaign Landing Pages
A landing page is just the beginning. Effective CRM integration for marketing campaign landing pages is an opportunity to fuel the fire. By adding a simple CRM, you’re providing another opportunity to reach your client — generating leads that drive results. A user willing to enter their information into your product is worth pursuing.
- Install automatic triggers such as adding to email campaigns, providing multiple opportunities to circle back to the user
- Re-target users that have shown interest in your product, knowing how to market to them without being pushy
- Increase conversions through a multi-pronged marketing strategy, knowing that marketing landing pages are just one element for success
Get an Audit of Your Existing Landing Page Designs
Get an Audit of Your Existing Landing Page Designs
Maybe you already have a landing page strategy — but is it working? The Captivate team will tell you why or why not. Our experts bring years of experience in the landing page space, knowing what will generate conversions without sacrificing brand identity. We’ll look under the hood and tell you where we can help.
- Analyze current strategies, looking for simple adjustments that can improve your marketing
- Create a streamlined approach for your brand, helping you understand why a landing page marketing campaign will deliver
- Listen to your business goals and cross-check them with your digital strategy, helping you understand why you are or aren’t achieving success
Our Approach to Landing Page Design
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Step 1
ASSESSAnalyze your current marketing strategy, identifying how to introduce or expand landing pages.
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Step 2
DESIGNUtilize data to layout the most engaging content focused on driving conversions.
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Step 3
ITERATEPerform A/B tests for different campaign landing pages, building strategy around what’s proven.
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Step 4
BUILDCreate landing pages using data from research and learnings.
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Step 5
MEASUREEvaluate the campaign impact, determining what is working and what isn’t.
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Step 1
ASSESSAnalyze your current marketing strategy, identifying how to introduce or expand landing pages.
-
Step 2
DESIGNUtilize data to layout the most engaging content focused on driving conversions.
-
Step 3
ITERATEPerform A/B tests for different campaign landing pages, building strategy around what’s proven.
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Step 4
BUILDCreate landing pages using data from research and learnings.
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Step 5
MEASUREEvaluate the campaign impact, determining what is working and what isn’t.
Campaign Landing Page Design FAQs
How is a Campaign Landing Page different than other landing pages?
A campaign landing page is what brands or businesses attach to inbound marketing campaigns such as email or SMS blasts, paid social and paid search ads, PPC advertising, and more. In other words, they’re not at all like traditional landing pages. Their success is not determined nearly as much by SEO but by the effectiveness of the messaging and marketing approach. But when done well, a campaign landing page can significantly increase conversion rate due to its targeted approach. The Captivate team knows how to get the most out of these marketing strategies, listening to your business goals and increasing your ROI.
Why don’t I just link to my home page rather than a campaign landing page?
A common mistake brands make with campaigns is to link their homepage landing page to a paid advertisement. That’s a sure way to overwhelm a user and get them to bounce off your website straight away.
Instead, this bounce rate can be avoided by creating dedicated campaign landing pages built to cut out the clutter. This targeted approach provides a foundation for reaching the users the most likely to engage, increasing conversions and generating actual results.
Can Captivate’s Campaign Landing Page program guarantee results?
No. In the marketing world, there are no guarantees — only best practices. And in fact, you should be wary of any digital agency that guarantees results. Instead, the Captivate team takes a measured and realistic approach to craft the most optimized campaign landing pages possible. Our marketing efforts will deliver, and we pride ourselves on being transparent with success and failure, helping you understand what it takes to generate results.
Should a Campaign Landing Page be loaded up with CTAs and links?
No, and this is a common mistake with campaign landing page strategies. When users engage with a social or search ad, they have a particular intent in mind — and you need to cater into that intent. Don’t present them with overwhelming content filled with links and options to the point where they don’t know what to do but click off the page.
Instead, creating concise campaign landing pages will encourage direct engagement with your brand’s business goals, shepherding users toward conversion.
What separates Captivate from other Campaign Landing Page agencies?
The team at Captivate takes a holistic marketing approach — and that extends to the campaign landing page strategy. We know that effective marketing needs to be multi-faceted and that success breeds more success. We’ll build an effective campaign landing page strategy for your brand — but we’ll do it as part of an overall campaign.
Our Search First® methodology will help guide a strategic landing page UX alongside conversion-friendly messaging to ensure that we’re resonating with your target users.
