Google is king. And at Captivate, we know how to serve. Successful digital marketing begins and ends with Google. We combine data-driven analytical solutions with creative services to achieve fruitful Google Ads PPC campaigns. Unlike other companies, our prices are based on the value we deliver, not your ad spend. Our focus is getting you results.
Tap into the full potential of your digital presence’s reach, serving sticky and optimized content to adjacent users with tendencies similar to those already interacting with your brand.
Build a holistic marketing strategy around a deeper understanding of user data and characteristics, generating more conversions by applying an informed approach.
Monitor and follow spending and results, always looking for opportunities while understanding the scope of budgets and how to best utilize the margins.
Assess the impact of a Google ad campaign, applying data and learnings to future marketing and advertising decisions, ensuring money is spent in the most advantageous way possible.
Serve targeted ads to users who’ve previously interacted with your website but didn’t convert, increasing the likelihood they’ll engage with your brand when presented with another opportunity.
Assure Google Ads’ effectiveness by testing different strategies and putting money behind what’s generating actual results, ensuring an innovative and efficient use of budget.
Success does not happen overnight. It’s a long game, and we know how to play it. Our intelligent and sophisticated approach to Google Ads is driven by long-term PPC management. Not only does our fine-tuning and optimization earn you the greatest ROI, but it allows you to focus on serving your clientele — while we worry about all that other stuff.
Is your money being spent inefficiently? Unfortunately the answer is, most likely, yes. So let us help. As part of our Google Ads strategy, we provide PPC audit services that will showcase weaknesses in your account and translate those pitfalls into actionable opportunities. It’s your money, and we want to keep it in your pocket.
People aren’t going to search for you if they don’t know you exist. That’s not a harsh reality; that’s just the way of the world. However, building general brand awareness for your business may be easier than you think, especially when you utilize cost-efficient strategies on the Google Ads Display Network.
Google Shopping Ads are a tremendous opportunity to serve a user who already has an idea of what they’re looking for. At Captivate, we understand that this is done by optimizing your listing to the highest level — clever descriptions, effective keywords, good photographs, and more. An intelligent combination of the following can bring immediate results.
Google Ads are one of the most significant footprints of your business. That’s both a massive opportunity and a massive liability. At Captivate, we provide a Google Ads Audit that will ensure you’re getting the most out of what you’re spending. In the marketing space, if you don’t know what you’re doing, it’s very easy to throw money away.
Extract and distill keyword data and trends to best align with PPC objectives.
Analyze PPC competitors and audit your existing Google Ads account, if applicable.
Build campaigns or optimize existing; tailor keyword targeting and ad creative.
Track metrics and KPIs, oversee performance, communicate reporting deliverables.
Rotate and experiment with ad creative; evaluate and optimize landing pages.
Professionals and business owners who don’t regularly manage their Google Ads campaigns struggle to keep pace with new features, updates, and best practices. These struggles only increase amidst the exhaustive, confusing process of uncovering and bidding on keywords. When you work with our trusted PPC agency in Atlanta, we take that guesswork out of the equation. We’ll build, optimize, manage, and track your account while you focus on your business.
Google rates keyword quality from 1-10 based on several factors. Contributing elements include the historic CTR of your keyword and display URL, landing page quality, ad relevance, search relevance, target devices, geographic performance, and account history. To troubleshoot low scores, we audit these factors and find what bottlenecks hinder performance.
We mitigate a lot of issues simply by understanding the optimal way to structure a Google Ads or Google Maps Advertising campaign. Our team leverages quality score factors to your advantage with granular ad groups, relevant ads and landing pages, and properly-structured campaigns.
Google Ads PPC advertising offers advantages not always applicable to other forms of digital marketing. Our services:
Novice Google Ads advertisers often fail to set up conversion tracking and Google Analytics. Without those tracking parameters in place, it’s nearly impossible to understand the efficiency of your company’s PPC ads.
We’ll define the conversion goals for your account, and implement the necessary tracking parameters to monitor this performance. Beyond reporting campaign progress, we actively monitor, adjust, and optimize your account for better performance.
Captivate re-organized and optimized a leading Atlanta laser aesthetics practice’s scattered Google Ads campaigns, improving their spend efficiencies, while generating leads at a greatly reduced CPA.
In addition, managing Google Ads campaigns for medical practices on Google comes with several inherent compliance challenges. Our team walked a fine line of compliance, and did so while developing a successful Google Ads campaign.
On top of strategy and execution, we provided WIFH with ongoing Google Ads management, producing further optimization. Combined with a new lead capturing mechanism on PPC landing pages, WIFH saw a massive increase in web lead generation.