Google Ads
Atlanta Google Ads Management Agency
Google is king. And at Captivate, we know how to serve. Successful digital marketing begins and ends with Google. We combine data-driven analytical solutions with creative services to achieve fruitful Google Ads PPC campaigns. Unlike other companies, our prices are based on the value we deliver, not your ad spend. Our focus is getting you results.
Benefits of Google Ads
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Vast Audience Potential
Tap into the full potential of your digital presence’s reach, serving sticky and optimized content to adjacent users with tendencies similar to those already interacting with your brand.
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Precise User Targeting
Build a holistic marketing strategy around a deeper understanding of user data and characteristics, generating more conversions by applying an informed approach.
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Flexible Budget Management
Monitor and follow spending and results, always looking for opportunities while understanding the scope of budgets and how to best utilize the margins.
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Track & Analyze Behavior
Assess the impact of a Google ad campaign, applying data and learnings to future marketing and advertising decisions, ensuring money is spent in the most advantageous way possible.
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Retarget Non-Converters
Serve targeted ads to users who’ve previously interacted with your website but didn’t convert, increasing the likelihood they’ll engage with your brand when presented with another opportunity.
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Run A/B Tests to Optimize
Assure Google Ads’ effectiveness by testing different strategies and putting money behind what’s generating actual results, ensuring an innovative and efficient use of budget.
A Certified Google Partner for Google Ads Management
A Certified Google Partner for Google Ads Management
Success does not happen overnight. It’s a long game, and we know how to play it. Our intelligent and sophisticated approach to Google Ads is driven by long-term PPC management. Not only does our fine-tuning and optimization earn you the greatest ROI, but it allows you to focus on serving your clientele — while we worry about all that other stuff.
- Structure campaigns and ad groups in an intuitive, precisely-targeted, and cost-efficient way
- Construct compelling ad creative and landing pages that encourage more conversions
- Ensure account settings and parameters are in place to best facilitate key objectives
Generate Local Sales with Google Maps Advertising
Generate Local Sales with Google Maps Advertising
Is your money being spent inefficiently? Unfortunately the answer is, most likely, yes. So let us help. As part of our Google Ads strategy, we provide PPC audit services that will showcase weaknesses in your account and translate those pitfalls into actionable opportunities. It’s your money, and we want to keep it in your pocket.
- Track every dollar of your investment and understand how well it’s working
- Own top ad placement for competitive keywords, and in many cases occupy multiple listings
- Focus on driving highly-qualified, in-market traffic with a higher likelihood of engaging in business
Leverage the Cost-Efficient Google Ads Display Network
Leverage the Cost-Efficient Google Ads Display Network
People aren’t going to search for you if they don’t know you exist. That’s not a harsh reality; that’s just the way of the world. However, building general brand awareness for your business may be easier than you think, especially when you utilize cost-efficient strategies on the Google Ads Display Network.
- Give your brand time to grow and showcase itself through Google Ads
- Understand that people are more likely to trust a brand that they already know
- Remember that the cost-efficient nature of Google Ads Display Network means that it’s a longterm investment
Boost Ecommerce Sales with Google Shopping Ads
Boost Ecommerce Sales with Google Shopping Ads
Google Shopping Ads are a tremendous opportunity to serve a user who already has an idea of what they’re looking for. At Captivate, we understand that this is done by optimizing your listing to the highest level — clever descriptions, effective keywords, good photographs, and more. An intelligent combination of the following can bring immediate results.
- Understand where your potential buyer is in their process
- Separate your product from competitors through better SEO strategies
- Don’t force it, and understand that allowing Google Shopping Ads time to breathe will increase potential success
Optimize Ad Performance with a Google Ads Audit
Optimize Ad Performance with a Google Ads Audit
Google Ads are one of the most significant footprints of your business. That’s both a massive opportunity and a massive liability. At Captivate, we provide a Google Ads Audit that will ensure you’re getting the most out of what you’re spending. In the marketing space, if you don’t know what you’re doing, it’s very easy to throw money away.
- Analyze budget spending to ensure the highest ROI
- Clean up any sloppy or messy SEO that may cause low keyword quality scores
- Find and remove bloated keyword groupings, or unbalanced campaign settings
Our Approach to Google Ads Management
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Step 1
ResearchExtract and distill keyword data and trends to best align with PPC objectives.
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Step 2
AuditAnalyze PPC competitors and audit your existing Google Ads account, if applicable.
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Step 3
CreateBuild campaigns or optimize existing; tailor keyword targeting and ad creative.
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Step 4
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 5
TestRotate and experiment with ad creative; evaluate and optimize landing pages.
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Step 1
ResearchExtract and distill keyword data and trends to best align with PPC objectives.
-
Step 2
AuditAnalyze PPC competitors and audit your existing Google Ads account, if applicable.
-
Step 3
CreateBuild campaigns or optimize existing; tailor keyword targeting and ad creative.
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Step 4
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 5
TestRotate and experiment with ad creative; evaluate and optimize landing pages.
Google Ads Management FAQs
Why do I need a Google Ads PPC management company?
Professionals and business owners who don’t regularly manage their Google Ads campaigns struggle to keep pace with new features, updates, and best practices. These struggles only increase amidst the exhaustive, confusing process of uncovering and bidding on keywords. When you work with our trusted PPC agency in Atlanta, we take that guesswork out of the equation. We’ll build, optimize, manage, and track your account while you focus on your business.
Many of my keywords have low quality scores. How can I improve this?
Google rates keyword quality from 1-10 based on several factors. Contributing elements include the historic CTR of your keyword and display URL, landing page quality, ad relevance, search relevance, target devices, geographic performance, and account history. To troubleshoot low scores, we audit these factors and find what bottlenecks hinder performance.
We mitigate a lot of issues simply by understanding the optimal way to structure a Google Ads or Google Maps Advertising campaign. Our team leverages quality score factors to your advantage with granular ad groups, relevant ads and landing pages, and properly-structured campaigns.
Why should my Atlanta business invest in PPC services versus other channels?
Google Ads PPC advertising offers advantages not always applicable to other forms of digital marketing. Our services:
- Target specific keywords and reach users when they’re actively looking for what you offer
- Show up above the organic search results for your target keywords
- Let you set and change your advertising budget at any given time
- Allow you to learn from valuable performance metrics, audience insights, and campaign data
- Respond to campaign performance in real-time
- Outrank top competitors and support other digital marketing channels like organic SEO
How do I know if PPC advertising is working for my business?
Novice Google Ads advertisers often fail to set up conversion tracking and Google Analytics. Without those tracking parameters in place, it’s nearly impossible to understand the efficiency of your company’s PPC ads.
We’ll define the conversion goals for your account, and implement the necessary tracking parameters to monitor this performance. Beyond reporting campaign progress, we actively monitor, adjust, and optimize your account for better performance.
Featured Google Ads Work
Google Ads Optimization Grows Medical Practice's Conversions 64%
Captivate re-organized and optimized a leading Atlanta laser aesthetics practice’s scattered Google Ads campaigns, improving their spend efficiencies, while generating leads at a greatly reduced CPA.
In addition, managing Google Ads campaigns for medical practices on Google comes with several inherent compliance challenges. Our team walked a fine line of compliance, and did so while developing a successful Google Ads campaign.
On top of strategy and execution, we provided WIFH with ongoing Google Ads management, producing further optimization. Combined with a new lead capturing mechanism on PPC landing pages, WIFH saw a massive increase in web lead generation.
