At Captivate, we understand both the challenges and importance of acquiring positive customer reviews for products, services, and local business listings. We offer multiple solutions for review generation to benefit our client’s SEO and online reputation.
Do you purchase anything without reading reviews? Of course not. It seems like common sense, but you’d be surprised how much damage a negative review can do to your search reputation. Good reviews of your business are essential to growing your site’s positive sentiment. It doesn’t matter what services you offer — from educators to doctors to skydiving instructors — positive reviews are vital.
The Google 3-pack is a method Google uses to showcase the top three answers for local search results. We specialize in getting your business into these results. Because beyond outranking your competitors, a business with more reviews and a higher average rating has the potential to capture more clicks than competitors with better search rankings. We’ll help you jump ahead, even if you’re the new kid on the block.
Think of yourself as a potential customer checking out your business. First hand accounts will heavily influence your decision making. Our review generation services are a vital part to creating an organic SEO program for successful ecommerce. Don’t stress about the technical stuff, and let our experience guide your business through the wild west of SEO.
Determine where and how to generate positive reviews.
Craft schema markups and strategies built for your business.
Execute generation and markups on your site and profiles.
Produce positive reviews across platforms.
Maintain effective brand sentiment and generate future reviews.
Review generation is a pretty simple concept. Instead of waiting for customers and clients to leave reviews at their leisure, a review generation strategy is a way to cultivate your own reviews on your website and anywhere business reviews appear across the Internet. It’s a form of reputation management, and a way you can keep positive sentiment around your brand and/or product.
Positive reviews will create trust with your potential customers. By encouraging reviews through targeted call-to-action based on your products, you encourage interaction with your business. It’s a smart and effective way to build trust, and drive more conversions because potential customers will see the reaction of customers and use that as a factor in decision-making. The more positive sentiment around your product, the more likely your business will grow.
A rich snippet is basically an enhanced search result generated by quality content and technical SEO. What this means is that, when you search for something, Google actively highlights different elements of the search results — displaying images, videos, or snippets of information. Successful review generation provides a plethora of positive results for Google to pull from, creating a foundation of positive sentiment connected to your business, brand, or product. This way, when someone is searching for a service, they immediately get results that not only show them that you can provide what they need, but you can provide it better than any of your competitors.
Reviews are an important ranking factor behind the local 3-pack, although we can’t guarantee anything. However, the fact is that more positive customer reviews can increase your business’s ranking, especially if you already have a strong citation profile and Google Business Profile page. Even if your business ranks in the B or C slot of the 3-pack, a higher aggregate rating and more reviews than top ranking competitors can generate greater clicks.
Many automated review generation services tarnish your brand with fake reviews. For our programs, we only use systems that are completely natural, ethical, and real. We don’t use a secret formula or some fabricated review system; reviews are left by real customers that you’ve actually interacted with. Our team offers 100% transparency — all while delivering measurable outcomes that prove your return on investment.
Certain sites are useful because they cater to specific industries and professionals. For example, medical professionals should focus on sites like HealthGrades.com, while schools should monitor ratings on GreatSchools.org. Our team will help determine which platforms matter most to your business.
Unfortunately, we can’t promise that customers will leave only positive, 5-star reviews. We do, however, screen which customers receive follow-ups. Our systems only prompt happy customers to leave reviews, producing mostly favorable reviews that grow your business’s aggregate rating.