Captivate’s Search First® approach to organic SEO is rooted in SEO fundamentals. We optimize our organic SEO clients websites with a focus on well-organized and valuable content, clean HTML, optimal crawlability, and high-performing Core Web Vitals.
They say good things come to those who wait, and that couldn’t be more true with organic SEO. Successful organic SEO campaigns are driven by a multitude of on-site foundational SEO work and off-site brand building. While organic SEO can take upwards to 6 months to a year’s time to pay serious dividends, there’s no other marketing channel that provides the consistent long-term ROI that organic SEO does:
How well can your site perform? That’s the ultimate question. The reality is that there are countless on-site variables — way too many to list here — that determine SEO success, and yet those variables are only a small portion of what flows into Google’s organic algorithm. But trust us, a well-optimized site is an essential foundation for successful results. For your site, we ensure the following:
There are countless off-site variables that impact SEO rankings. At Captivate, it’s our job to worry about them, because as a business owner your focus should be on improving your product — not trying to understand a bunch of technical search terms. We offer a holistic off-site SEO strategy that considers the entire perspective. It’s an approach that is much more cohesive than just fancy link signals, and it allows us to embrace the following opportunities:
Unveil keyword data, competitive insights, and search trends.
Translate data and intelligence into a strategic vision.
Turn scope into action and deploy strategies, both on and off-site.
Define KPIs, determine benchmarks, and measure performance.
Maintain and grow search visibility with ongoing strategies.
Organic SEO is a marketing strategy focused on creating high ranking results in search engines. It’s accomplished through a variety of approaches — such as keyword research, link building, and strategic copy decisions — which all help prop your website up higher in search results.
Unlike other organic SEO agencies that rely heavily on automated processes, Captivate uses professional intelligence, strategic throughput, and data-driven execution. While we use occasional tools to garner insights, the vast majority of what we do relies on the minds and talents of our Atlanta SEO team.
No, we can never guarantee specific outcomes in the organic search results. We would advise you to be highly suspicious of any SEO company that does. Organic search is a dynamic and ever-evolving space; the best we can do is provide achievable goals with realistic expectations.
Very different ranking factors dictate organic rankings versus local 3-pack and Google Maps rankings. In fact, local businesses don’t even need a website to appear in the 3-pack or Google Maps listings – all they need is a Google Business Profile page.
Local SEO relies on growing a business’s online footprint with citations, reviews, and mentions. Conversely, organic SEO relies on having a well-optimized website, earning links, and cultivating trust and authority.
Search engine users actively engage in their discovery process for products, services, and answers; there is no more qualified form of impressions and clicks than the traffic a site sees from targeted search engine users. As a result, organic search traffic offers incredibly high conversion rates compared to all other marketing channels available.
Belgard is an industry-leading brand of stone paver products and hardscape building materials. Captivate partnered up with trusted agency partner, Definition 6, in 2018 to spearhead all paid social, paid search, and organic SEO programs.
Leveraging exhaustive keyword research and analysis, we aligned relevant search data with Belgard’s primary product categories. Over the last 4 years and through two website migrations, our SEO program netted a stretch of 30 consecutive months of Y/Y traffic gains.