A strong social media presence goes beyond marketing. It’s an opportunity to connect and engage with your audience. In other words, you can’t have a conversation with a billboard. At Captivate, we’ll help hone your voice, and provide the resources and expertise for social media community management across platforms.
These days, there’s not much difference between real life and online. What that means is your brand’s social media should be a safe and comfortable environment, one that reflects the same vibes as walking into your store. Captivate fosters that social presence, creating an opportunity to connect with your audiences, building trust and understanding of your services.
Stories are what make us human. Our team understands how to apply that concept to social media marketing by making meaningful content. We will work with you to understand your goals and then take a strategic approach, developing social content that tells your story and connects with your audience.
Social media is an excellent tool for listening to your audience. As part of management, our team tunes into shares, comments, and likes on each platform in order to understand which content performs best. This is not only a great opportunity to show your followers that you’re a real person, but it’s a form of crowd sourcing their wants and desires. Smart community management can lead to innovative business decisions.
Like all parts of a holistic social media strategy, platform specific decisions yield the most successful results. Community management is most effective when it’s targeted. Our team understands that what works for Facebook doesn’t guarantee success on Instagram. However, these platforms also benefit each other, and can prove to be testing grounds for innovative ideas. We know how to stay ahead of your competitors.
Find ideal target audiences and platforms for your brand.
Plan outreach and campaigns across platforms and communities.
Design visually-centric social marketing strategies and foster strategies for interaction and engagement.
Interact with and grow organic, cross-platform communities.
Monitor community feedback and retain positive brand sentiment.
Social channel selection depends on the nature of your brand and its target audiences. Once we understand your brand and its goals, we develop specific social media channel strategies and community management workflow for your brand. We guide these plans with measurable KPIs and targeted conversion goals, across platforms including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
While certain channels offer larger audiences and greater reach, there are often more nuanced advantages and disadvantages to each platform. We help your team weigh these decisions with tangible research and data-supported findings.
First, we work with your team to develop a social media strategy that considers your goals, target audiences, and overall digital strategy. For this step in the process, we define key aspects of your brand’s messaging, tone, aesthetic, and perspective.
Next, we’ll execute a few more granular strategies. This step combines processes like audience research, creative strategy, and social content scheduling. We base these efforts on a clear, deliberate social media strategy that also includes other digital channels.
Lastly, we deliver custom analytics and reporting so that you can see the measurable impact of our social media community management services.
Our social media marketing and community management services are almost always team efforts. We staff several highly-experienced professionals with expertise across various aspects of social media management, so it’s uncommon for just one individual to manage all aspects of an account. Clients often communicate with one or two primary points of contact throughout our relationship. Behind the scenes, however, we hire individual experts in:
To effectively build your brand’s audience and overall following, you need a thoughtful, custom-tailored social media strategy. Captivate employs a combination of organic and paid best practices, plus our own proven methodologies and strategies. These services combine to grow your following week over week, month over month, and eventually year over year. Beyond social media, we leverage channels like search and email to further expand visibility and cultivate brand awareness. Ultimately, we provide measurable growth to build an engaged, active community truly resonant with your brand and its message.
As an honor society for high-achieving high school students, social media is an especially important channel to the NSHSS target demographic. An effective social media campaign for the Society required community growth, content creation, and social advertising.
Captivate created a multi-channel social media messaging strategy aimed at providing value to NSHSS members, and beneficial information for key target audiences like parents and educators.