Social Media
Atlanta Social Media Marketing Agency
If you haven’t noticed, people spend a lot of time yelling on the internet. These days, your brand needs a smart, strong, and elegant social media presence to stand out among the noise. At Captivate, we’ve crafted our Search First® methodology through strategic SEO plays to drive engagement across platforms.
Benefits of Social Media Marketing
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Boost Brand Awareness
Improve and control your brand’s messaging and online reputation by building a multi-pronged social media strategy, marketing what best represents your company.
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Build Customer Relationships
Foster relationships with your followers, creating community for your brand that helps you serve customers, understand their needs and design solutions to fulfill them.
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Demonstrate Thought Leadership
Showcase your experience and influence, organically growing your social media presence and reaching potential customers while demonstrating why your business is successful.
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Connect Directly With Customers
Social media offers a unique opportunity to create a direct line of communication to your customers, helping to support issues they might have with your product or service.
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Increase Conversions
Publish content across multiple social media platforms, blanketing the market with numerous ways to interact with your business and choose its product.
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Leverage User Trends & Activities
Analyze user behavior data to inform business decisions, acquiring a greater understanding of who is choosing your product or service and — perhaps more importantly — why.
Our Social Media Marketing Services
- Social Channel Strategy
- Audience Creation & Set Up
- Content Calendars & Scheduling
- Ad Copy Optimization
- Organic Content Creation
- Paid Social Ads Management
- Social Retargeting Ads
- Influencer Management
- Community Management
- Reputation Monitoring
- A/B Testing Experiments
- Channel Analytics & Reporting
Social Media Marketing with a Search First® Mentality
Social Media Marketing with a Search First® Mentality
Each business and brand is different. At Captivate, we tailor our social media approach to you. Our focus on search trends and data creates a healthy marketing environment that fosters impactful campaigns — driving engagement, generating new followers, and encouraging brand loyalty. Our targeted strategy resonates with real people and achieves real results.
- Engage with target audiences, converting tangible results
- Drive traffic to featured blog posts, sales pages, and other content of interest
- Facilitate brand awareness, equity, and trust among social users
We Craft Social Strategies that Work for Your Business
We Craft Social Strategies that Work for Your Business
What works for your buddy’s business might not work for yours. After understanding your goals, our team analyzes the current social media footprint and finds strengths and weaknesses. Then, we use our expertise to apply innovative strategies specific to your brand with a focus on growth, interaction, and amplification. Everything is done with purpose.
- Prioritize appropriate social channels based on the ideal target audiences
- Utilize SEO data and keys to inform social initiatives and decisions
- Create a diverse content mix designed around key business objectives & KPIs
Grow Your Following with Engaging Social Content
Grow Your Following with Engaging Social Content
A common misconception is that social media should always be used for direct marketing business. That’s wrong. The most effective social media presences are intelligent and elegant in their purpose and approach. Think about it. Would you buy something from someone on the street who constantly yells at you to buy something? No, you wouldn’t. You might call the police. Let Captivate show you how to be innovative.
- Understand when and where to self-promote and when and where to engage
- Provide a digital extension of your business that represents your goals and desires without being too much
- Develop specific channel strategies that engage with users, ideally converting them to business
Increase Lead Generation with Paid Social Ads
Increase Lead Generation with Paid Social Ads
Sometimes it makes sense to throw fuel on the fire. Setting aside a budget for paid social media advertising is an effective way to increase the impact of your organic presence. By boosting your organic posts and content, you’re providing more opportunities for it to get in front of new users. We utilize a targeted approach that will expand your current audience into lookalike users who are more likely to engage.
- Target new, hyper-specific audiences to bolster marketing objectives
- Supplement organic efforts to build brand awareness and cultivate loyalty
- Reach interested users with the meaningful content they desire
Gain Key Audience Insights with a Social Media Audit
Gain Key Audience Insights with a Social Media Audit
If you follow a baseball cap brand on social media, it’s safe to say you’re a fan of hats in general, correct? That’s how you should think about your business’s digital footprint. Your current followers provide a swath of information regarding the type of people interested in your service. Our team can help you take advantage of those insights and apply them to marketing campaigns, so you’re messaging people who are most likely to engage.
- Understand the type of audience your business attracts
- Use audience insights to determine future advertising decisions
- Embrace surprises and unexpected learnings to grow your business in innovative directions
Our Approach to Social Media Marketing
Social marketing is an art and a science — successful campaigns require research, creativity, execution, and ongoing optimization. Our Atlanta social media marketing agency utilizes an integrated approach, involving:
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RESEARCHFrom your audiences to your competitors, we uncover data that inspires strategy. -
CREATIVEWe employ graphic designers, copywriters, and talented social media creatives. -
AWARENESSA significant aspect of social media hinges on building brand awareness. -
ACTIONThe next step is implementing social strategies that compel users to take action. -
ANALYTICSUnderstanding how users engage with social content facilitates informed decisions. -
REPORTINGOur team reports transparent results of your social media marketing investment.
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RESEARCHFrom your audiences to your competitors, we uncover data that inspires strategy.
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CREATIVEWe employ graphic designers, copywriters, and talented social media creatives.
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AWARENESSA significant aspect of social media hinges on building brand awareness.
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ACTIONThe next step is implementing social strategies that compel users to take action.
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ANALYTICSUnderstanding how users engage with social content facilitates informed decisions.
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REPORTINGOur team reports transparent results of your social media marketing investment.
Atlanta Social Media Agency FAQs
How much does Social Media Marketing cost?
A common misconception is that social media marketing is easy or shouldn’t cost much. This is because the campaigns happen on platforms that are free to the world and to which everyone has access. But that makes expertise all the more important. There are lots of folks wandering around these digital lands. We have the map to success.
Like all costs of business, the price of social media marketing is heavily dependent on variables like size, scope, and business goals. Captivate works within budgets of all sizes — and specializes in efficient spending.
Should my company be on all social media channels?
Yes and no. It comes down to what your business is, and what the appetite is for that business online. The most effective social media marketing is a targeted approach that spends wisely and efficiently. Our data will show where it makes the most sense for you to invest resources, whether that’s Facebook, Instagram, Pinterest, LinkedIn, or Snapchat.
Do I need to run paid ads on social media?
Yes. Finding organic social success is challenging not only because of the heavy competition, but because the reality is that all your competitors are spending money on marketing on their social platforms. In other words, the deck is stacked against you. These days, it’s a required cost of doing business. Don’t worry though. We’ll show you how to smartly spend your budget.
What should I post about on social media?
Anything and everything related to your business. The important thing is to not think about your social media as strictly a function for selling. Instead, it’s a digital representation of your brand.
Social media marketing is a great opportunity to foster trust with potential users. Imagine your digital footprint as a store in the mall. People can walk in, hang around, see what you make, how you make it, and get to know you before they pick something up to buy and go to the cash register.
How do I get more followers on social media?
There’s no secret formula to growing followers. It’s a combination of consistency, quality, and listening to your audience. We’ll help you understand your strengths and weaknesses and what people look for from your social presence.
How many times should I post a day or week on social media?
Your cadence is dependent on a bunch of different variables. You don’t want to overload your followers, but you want to have consistency of some sort. That consistency could manifest itself in different ways. It all comes down to your brand and your goals.
How do I get my business to go viral on social media?
There’s no secret to going viral. You will find success through quality content and, more importantly, a quality business product. When in doubt, think about the old mantra — if you build it, they will come.
Featured Social Media Work
Georgia's 2nd Largest Hospital System Sees Social Media Engagement Soar by Nearly 900%
Navicent Health, formerly known as the Medical Center of Central Georgia, and now known as Atrium Health Navicent, hired Captivate to optimize and develop their social media presence.
Captivate balanced a robust social media strategy, centered around Navicent Health’s key services and target audiences, while training Navicent employees to engage with social content themselves. Engagement across Navicent’s social channels improved 892%.
