Social Media Strategy
Atlanta Social Media Strategy Agency
Great social media is an essential element of your online presence — and it’s very easy to do poorly. At Captivate, we know how to create organic success without forcing it. Our team will work with you to understand your goals and then create an elegant strategy that represents your brand while driving effective traffic.
A Data-Driven Approach to Social Strategy Development
A Data-Driven Approach to Social Strategy Development
Effective social strategy starts with development and understanding of your goals. There are countless approaches that will yield success, so the number one priority is understanding what works best for your brand. Our data-driven approach considers variables like post frequency, competitor output, engagement tendencies, and more. Guided by our Search First® approach, we analyze topics related to your business and build the strategy from that foundation.
- Determine which platform(s) — Facebook, Instagram, Pinterest, Twitter, or LinkedIn — work for your brand, and create a strategy for each
- Utilize data from search performance, top-ranking pages, and growth of organic visibility to pinpoint high engagement potential
- Identify content pillars based on topic trend analysis to ensure smart and efficient budget decisions
Channel Strategy Designed to Reach the Right Audience
Channel Strategy Designed to Reach the Right Audience
Not all social channels are built for every type of business. To find success on social media, it’s important to understand the opportunity presented by each channel. Our team will work with you to understand your goals and objectives, and then create marketing campaigns based on that. What goes viral on Pinterest does not guarantee success on Facebook. We know how to cater to the specific oddities of each medium.
- Identify optimal posting times for each social media platform
- Use your brand to engage with others in your space that fosters a community of influence
- Develop partnerships and relationships for co-marketing, helping lift everyone up
Creative Social Content with a Cohesive Brand Identity
Creative Social Content with a Cohesive Brand Identity
A cohesive approach to social media across all channels is as vital to the success of your marketing program as the content itself. What that means is consistency is key. Our team will create content for a social strategy that is uniform in aesthetic and design — while, most importantly, giving your audience what they are most interested in.
- Create editorial and social calendars that merge SEO and content strategies
- Utilize data to create hyper-targeted audience specific content to encourage engagement
- Provide messaging that fosters trust and confidence with your brand
Paid Social Strategies Focused on Lead Generation
Paid Social Strategies Focused on Lead Generation
Investing in social strategy is a very smart and effective way to grow your brand. By utilizing audience data, we can help push your content in front of a new audience most likely to engage with your brand. Our approach will utilize strategies to single out opportunities where spend will not only create growth, but engagement.
- Create social specific content with a practical use that will drive engagement and brand trust
- Utilize A/B testing to understand what sort of posts and content are most effective with your audience
- Employ retargeting strategies to increase conversions from semi-warm leads who’ve already shown interest in the brand
Our Approach to Social Media Strategy
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Step 1
ResearchKnowledge is power. We discover audience data, building strategy upon that foundation.
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Step 2
CreativeOur talented team of experts bring loads of experience, understanding unique voice.
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Step 3
AwarenessDigital life is real life. Our strategies increase your brand's footprint, both online and off.
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Step 4
ActionOur creative methodologies encourage users to engage, fostering action and growth.
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Step 5
AnalyticsOur team analyzes all data, focusing on what works, and moving on from what doesn't.
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Step 6
ReportingYou should know how your money is being spent, and if it's being spent wisely.
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Step 1
ResearchKnowledge is power. We discover audience data, building strategy upon that foundation.
-
Step 2
CreativeOur talented team of experts bring loads of experience, understanding unique voice.
-
Step 3
AwarenessDigital life is real life. Our strategies increase your brand's footprint, both online and off.
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Step 4
ActionOur creative methodologies encourage users to engage, fostering action and growth.
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Step 5
AnalyticsOur team analyzes all data, focusing on what works, and moving on from what doesn't.
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Step 6
ReportingYou should know how your money is being spent, and if it's being spent wisely.
Atlanta Social Media Strategy FAQs
Which social media channel is best for my brand?
That depends on your brand and its target audiences. Once we understand your business and its goals, we create measurable KPIs, targeted conversion goals, and develop a social media strategy from scratch. Our plan might involve Facebook, Twitter, Instagram, LinkedIn, or any combination of channels.
How is Captivate different than other Atlanta social media agencies?
Our social media division offers decades of experience and adaptive expertise to develop and execute your brand’s social media channel strategy. From integrated strategies including SEO and content marketing to advertising campaigns meant to generate leads or sales, we offer impactful and custom-tailored social media services in Atlanta.
Why should I invest in social media versus other digital channels?
In the digital age, your brand is no longer what you say it is; it’s what your customers say it is. Social media is essential to marketing, brand visibility, and customer acquisition within this digital era. A well-designed social channel develops a loyal audience, maintains your authority in an industry, and works hand-in-hand with your larger digital strategy. Our strategy prioritizes the social media channels that will have the greatest impact on your brand.
What's the next step after developing a social media channel strategy?
Our social media services position your company to develop strong, long-term relationships with your customers. We’ll show you where people talk about your brand, down to specific products and services. In turn, we voice your brand in relevant conversations and social communities to maintain an active presence and authoritative reputation on your targeted social channels. Through our proven methodology and processes, we harness social media for your long-term growth.
Featured Social Strategy Work
Captivate Develops Social Strategy to Engage Local Georgia Hospital's Employees and Nearby Community
With so many available services, Captivate needed to create a holistic, multi-layered social media strategy to help support the Navicent Health’s business growth objectives.
Our social strategy was built to educate and engage the public about Navicent, plus more general healthcare issues. Captivate sought to enhance patient access to services, create awareness, and manage public relations issues.
Beyond patients, we wanted to extend employee networks and help them stay connected with colleagues.
