Great social media is an essential element of your online presence — and it’s very easy to do poorly. At Captivate, we know how to create organic success without forcing it. Our team will work with you to understand your goals and then create an elegant strategy that represents your brand while driving effective traffic.
Effective social strategy starts with development and understanding of your goals. There are countless approaches that will yield success, so the number one priority is understanding what works best for your brand. Our data-driven approach considers variables like post frequency, competitor output, engagement tendencies, and more. Guided by our Search First® approach, we analyze topics related to your business and build the strategy from that foundation.
Not all social channels are built for every type of business. To find success on social media, it’s important to understand the opportunity presented by each channel. Our team will work with you to understand your goals and objectives, and then create marketing campaigns based on that. What goes viral on Pinterest does not guarantee success on Facebook. We know how to cater to the specific oddities of each medium.
A cohesive approach to social media across all channels is as vital to the success of your marketing program as the content itself. What that means is consistency is key. Our team will create content for a social strategy that is uniform in aesthetic and design — while, most importantly, giving your audience what they are most interested in.
Investing in social strategy is a very smart and effective way to grow your brand. By utilizing audience data, we can help push your content in front of a new audience most likely to engage with your brand. Our approach will utilize strategies to single out opportunities where spend will not only create growth, but engagement.
Knowledge is power. We discover audience data, building strategy upon that foundation.
Our talented team of experts bring loads of experience, understanding unique voice.
Digital life is real life. Our strategies increase your brand's footprint, both online and off.
Our creative methodologies encourage users to engage, fostering action and growth.
Our team analyzes all data, focusing on what works, and moving on from what doesn't.
You should know how your money is being spent, and if it's being spent wisely.
That depends on your brand and its target audiences. Once we understand your business and its goals, we create measurable KPIs, targeted conversion goals, and develop a social media strategy from scratch. Our plan might involve Facebook, Twitter, Instagram, LinkedIn, or any combination of channels.
Our social media division offers decades of experience and adaptive expertise to develop and execute your brand’s social media channel strategy. From integrated strategies including SEO and content marketing to advertising campaigns meant to generate leads or sales, we offer impactful and custom-tailored social media services in Atlanta.
In the digital age, your brand is no longer what you say it is; it’s what your customers say it is. Social media is essential to marketing, brand visibility, and customer acquisition within this digital era. A well-designed social channel develops a loyal audience, maintains your authority in an industry, and works hand-in-hand with your larger digital strategy. Our strategy prioritizes the social media channels that will have the greatest impact on your brand.
Our social media services position your company to develop strong, long-term relationships with your customers. We’ll show you where people talk about your brand, down to specific products and services. In turn, we voice your brand in relevant conversations and social communities to maintain an active presence and authoritative reputation on your targeted social channels. Through our proven methodology and processes, we harness social media for your long-term growth.
With so many available services, Captivate needed to create a holistic, multi-layered social media strategy to help support the Navicent Health’s business growth objectives.
Our social strategy was built to educate and engage the public about Navicent, plus more general healthcare issues. Captivate sought to enhance patient access to services, create awareness, and manage public relations issues.
Beyond patients, we wanted to extend employee networks and help them stay connected with colleagues.