SEO Audits
Professional Website SEO Audit Services
SEO companies have a reputation for trivial service and questionable outcomes. At Captivate, we reverse the stigma. Our professional SEO audit service is driven by excellence, expertise, and attention to detail. We uncover insights that matter to your business and present them in a way that you and your team can understand.
Hand-Crafted SEO Audits Conducted by Professionals
Hand-Crafted SEO Audits Conducted by Professionals
Most agencies rely solely on software to extract and distill their findings. While tools can help conduct SEO audits, a software-generated “SEO audit report” rarely covers all bases. Our professional SEO audit service combines data, perspective, and strategic interpretation to provide a course of action.
- Discover disruptive bottlenecks, both on and off-site, that hinder a site’s SEO performance
- Find clear evidence pointing to “why” something is off and “how” to fix it
- Develop step-by-step action items to effectively fix specific problems and weaknesses
SEO Content Audits for SEO Page Content & UX Structure
SEO Content Audits for SEO Page Content & UX Structure
Comprehensive SEO site audits require both analysis and creativity. Generally, SEO agencies rely on tools like Majestic, Ahrefs, SEMRush, and Screaming Frog. We’re no different. However, what sets Captivate apart is our expert perspective and interpretation of the information these tools collect, making actionable use of data and insights. We review:
- Overall site architecture and page hierarchy for content themes, silos, and ease-of-navigation
- Organization and optimization of website URL structures
- Keyword optimization of on-page content and SEO meta data
- Application of an on-going content strategy to attract new quality traffic
On-Site Technical SEO Audits Analyzing Site Performance
On-Site Technical SEO Audits Analyzing Site Performance
Modern-day SEO isn’t just about putting keywords in the right places. Now more than ever, search engines like Google are prioritizing not only content, but a website’s technical performance and user experience into its ranking algorithms. Captivate’s comprehensive SEO audits include an in-depth look at technical SEO factors, including:
- Cleanliness of HTML markup, usage of JavaScript and social media meta data (OpenGraph and Twitter Card)
- Crawlability factors such as internal linking, canonicalization, Robots.txt, and usage of Breadcrumbs
- Overall website performance of Core Web Vitals, PageSpeed Insights, and Mobile Friendliness
- Implementation of advanced structured data to promote rich snippets in the search results
Analyze Domain Authority with SEO Backlink Audits
Analyze Domain Authority with SEO Backlink Audits
Link building and off-site SEO variables directly influence domain authority and search rankings. Despite such importance, backlinks are one of the most perplexing aspects of SEO. For websites with SPAM issues, fluctuating rankings, or de-indexation, a backlink profile audit is essential to fix your problems.
- Audit the health and strength of a site’s backlink profile and how it’s impacting SEO
- Pinpoint toxic link SPAM, irrelevant referring domains, and over-optimized anchor text
- Employ an SEO recovery strategy and design a proactive link building program
- Local SEO trust factors like consistency of structured citations & Google Business Profile optimization
Our Approach to SEO Audits
-
Step 1
ReviewAudit all elements impacting SEO, whether your site or a top competitor’s.
-
Step 2
ResearchAlign audit findings with tangible data and trends for strategic insight.
-
Step 3
DefinePinpoint priority weaknesses and opportunities that shape an SEO strategy.
-
Step 4
DevelopRevamp site architecture, tune-up on-page elements, and adjust as needed.
-
Step 5
MeasureTrack changes in SEO performance while monitoring and communicating results.
-
Step 1
ReviewAudit all elements impacting SEO, whether your site or a top competitor’s.
-
Step 2
ResearchAlign audit findings with tangible data and trends for strategic insight.
-
Step 3
DefinePinpoint priority weaknesses and opportunities that shape an SEO strategy.
-
Step 4
DevelopRevamp site architecture, tune-up on-page elements, and adjust as needed.
-
Step 5
MeasureTrack changes in SEO performance while monitoring and communicating results.
SEO Audit Service FAQs
What exactly is an SEO audit?
To put it simply, an SEO audit is the process of analyzing the effectiveness of your web presence. The purpose of the audit is to ensure your website is operating at the highest level, checking all parts of the foundation and how they could affect your organic search performance. A successful SEO audit will reveal any cracks and obstacles holding you back from success.
What happens during an SEO audit?
Think of the last time you went to the doctor for your annual checkup. There are basic things that need to be examined. But an SEO audit doesn’t check your blood pressure — instead, an SEO audit focuses on your website and its technical issues, structure, potential problems, user experience challenges, gaps in content, and other common signifiers of problematic SEO. It’s also a moment to identify opportunities for growth and ways to get ahead of the competition.
Why is an SEO audit important?
The internet is a constantly shifting and changing landscape. Your website is your ship sailing on the open seas of the web. It’s important that your crew maintains the ship so it’s prepared for any storms or rough waters. An SEO audit can show you problems before they gain significance, and it can keep you ahead of your competitors. It’s important to think of your website as living digital property — you don’t want things to become stagnant. This can create bad impressions and impact your potential for new business. Keep things tight and looking forward.
What are the most common issues when conducting SEO site audits?
Ultimately, a site’s backend holds up its SEO. Many of the technical SEO elements that impact search engine rankings go over the head of webmasters and marketers. A couple of simple scans often reveal several opportunities to optimize a site. It’s important to move on these moments quickly, because with a few quick fixes, your SEO can increase dramatically.
