Digital strategy is an industry full of charlatans who will happily take your money while they act like they know what they’re talking about — but when it’s time to deliver, they fall short. We don’t have time for that. At Captivate, our experts provide perspective and ideas in order to achieve real results based on real data. We’re not here to waste anyone’s time.
A lot of folks at other agencies will tell you this or that about what works for digital strategy, but the bottom line is that success comes down to persistence and experience. Our Search First® methodology is a result of data analysis, prioritization, and trial and error. We know how the Internet works and what users want, and embrace digital strategy as both an art and a science.
From sports to business to life, strategy forms the backbone of any successful endeavor. We firmly believe the best methodologies are informed by intelligence and experience, with success measurable by clear performance metrics. Unlike other digital agencies, we don’t manipulate data in our favor. Transparency is what gives us the edge.
These days, content drives virtually everything we do online — including search, email, and social media. That means that developing a holistic and effective digital content strategy is a cornerstone to any successful campaign. Our team takes an informed approach, crafting effective, data-driven strategies that stand out among the masses.
The website experience is something that should not be noticed. What we mean is that when a user finds their way to a page, everything should operate flawlessly and they shouldn’t have to “think” about navigation. Our team brings ever-expanding knowledge to the UX design space, offering the best ways to create intuitive layouts.
In the last few years, the effectiveness of ecommerce has increased significantly. It’s a new frontier of marketing potential and connection with customers, offering a direct-to-consumer pipeline that’s full of opportunity. Our team will create a specific ecommerce strategy for your business, allowing you speak directly to your clients, better fulfilling their wants and needs.
Nobody wants to receive useless information in their inbox. Email marketing requires a delicate, thoughtful approach in order to be effective and offer real value to users. Our team knows how to walk that line, and we make decisions rooted in experience and understanding of consumer desires. We don’t force it, but we get results.
What is your current digital strategy? If you don’t have a focused answer to that question, you’re leaving business on the table — and you might not even realize it. You don’t want that. We don’t want that. Captivate will audit your current methodology and provide actionable steps for improvement. You worry about running your business, and we’ll take care of the rest.
Most digital agencies will talk your ear off about strategy, making vague claims while trying to appear smart. These agencies will not get results. At Captivate, we’re not here to waste your time (or ours), so there’s no need to mess around with imprecise claims or trickery. Our team employs proven digital strategies rooted in our Search First® methodology, providing you with a holistic and transparent understanding of our process.
Everything we do is rooted in smart and sophisticated SEO practices. Our Search First® approach provides a strong and effective foundation upon which we build our overall digital strategy. By prioritizing search rankings and keyword data, we get your site ahead of competitors right from the start.
Content is everywhere. Not only is it your website itself, but also social media posts, newsletters, blogs, and more. All of this content means there’s a tremendous opportunity for your brand to tell its own story. By honing an effective digital content strategy, you’ll showcase your value, providing opportunities for meaningful engagement with users and potential clients. We’ll help you understand what you can offer.
Each digital strategy is specific to the individual brand or business. Best practices do exist — especially in the SEO, social media, and email marketing spaces — but what works for some might not work for others. Our team will help you distill this evolving swath of information down to what’s best for you. We’ll show you what taking advantage of these opportunities can do for your brand perception and your bottom line.
Yes. We’ll create a specific strategy for your company. Through that development, we’ll determine what channels and platforms are best to focus on. The thing to remember about digital strategy is there is no secret formula. We’ll figure out what works for you, and we’ll keep growing from there.
Stephen D. Apolinsky came to Captivate looking to craft a digital strategy within a competitive, niche market for precise legal keywords.
Our team developed an annual blog content calendar, comprising 1-2 posts per month centering long-tail question-based queries about unique legal situations. Organic blog content saw a 230% increase in traffic.