Digital Strategy
Atlanta Digital Strategy Agency
Digital strategy is an industry full of charlatans who will happily take your money while they act like they know what they’re talking about — but when it’s time to deliver, they fall short. We don’t have time for that. At Captivate, our experts provide perspective and ideas in order to achieve real results based on real data. We’re not here to waste anyone’s time.
Digital Strategy Agency Guided By Search First®
Digital Strategy Agency Guided By Search First®
A lot of folks at other agencies will tell you this or that about what works for digital strategy, but the bottom line is that success comes down to persistence and experience. Our Search First® methodology is a result of data analysis, prioritization, and trial and error. We know how the Internet works and what users want, and embrace digital strategy as both an art and a science.
- Understand different stages of target customers’ buying journeys, providing answers to both common and specific questions
- Determine which digital channels offer the highest opportunity at each stage, focusing resources on what works versus cookie-cutter strategies applied by other agencies
- Effectively position content marketing, advertising, and media strategies accordingly, embracing the constantly changing playing field
Data-Driven Strategies to Increase Conversions
Data-Driven Strategies to Increase Conversions
From sports to business to life, strategy forms the backbone of any successful endeavor. We firmly believe the best methodologies are informed by intelligence and experience, with success measurable by clear performance metrics. Unlike other digital agencies, we don’t manipulate data in our favor. Transparency is what gives us the edge.
- Leverage data that is clearly articulated into actionable strategies, focusing on where success is breeding
- Blend analytics and creativity to create unique, evergreen, brand-focused approaches, achieving individual results for individual brands
- Incorporate a variety of relevant digital channels into one cohesive effort, understanding that holistic strategy is the best strategy
Digital Content Strategies for the Entire Customer Journey
Digital Content Strategies for the Entire Customer Journey
These days, content drives virtually everything we do online — including search, email, and social media. That means that developing a holistic and effective digital content strategy is a cornerstone to any successful campaign. Our team takes an informed approach, crafting effective, data-driven strategies that stand out among the masses.
- Use keyword data and search trends to inform relevant topics and post schedules, understanding that simple decisions are the most important to get right
- Combine blog and article content marketing with search, social, and email channels, focusing on strategies that see results
- Build relationships and work with publishers to expand visibility and reach, expanding your brand imprint with every decision
UX & Website Information Architecture Strategy
UX & Website Information Architecture Strategy
The website experience is something that should not be noticed. What we mean is that when a user finds their way to a page, everything should operate flawlessly and they shouldn’t have to “think” about navigation. Our team brings ever-expanding knowledge to the UX design space, offering the best ways to create intuitive layouts.
- Understand trends in the UX design space — when to buck them and when to embrace them
- Innovate beyond traditional website approaches, offering new ways of thinking that push towards future goals
- Utilize knowledge of website infrastructure, providing opportunities for meaningful engagement
Digital Marketing Strategy for Ecommerce Storefronts
Digital Marketing Strategy for Ecommerce Storefronts
In the last few years, the effectiveness of ecommerce has increased significantly. It’s a new frontier of marketing potential and connection with customers, offering a direct-to-consumer pipeline that’s full of opportunity. Our team will create a specific ecommerce strategy for your business, allowing you speak directly to your clients, better fulfilling their wants and needs.
- Use keyword data and search trends to create specific SEO strategies for ecommerce, knowing how to productively market
- Embrace the new and evolving challenges of the ecommerce space, utilizing data to stay ahead of competition
- Focus on approaches driven by learnings, providing new spaces for your brand to make its presence known
Digital Strategies to Increase Email Campaign Success
Digital Strategies to Increase Email Campaign Success
Nobody wants to receive useless information in their inbox. Email marketing requires a delicate, thoughtful approach in order to be effective and offer real value to users. Our team knows how to walk that line, and we make decisions rooted in experience and understanding of consumer desires. We don’t force it, but we get results.
- Market to users at ideal times with the right cadence, avoiding the perception of spam
- Ensure email content has a specific purpose, offering opportunities for meaningful engagement
- Identify what users want from email campaigns, not wasting time with annoying inbox clutter
Dial-In Your Digital Strategy with a Professional Audit
Dial-In Your Digital Strategy with a Professional Audit
What is your current digital strategy? If you don’t have a focused answer to that question, you’re leaving business on the table — and you might not even realize it. You don’t want that. We don’t want that. Captivate will audit your current methodology and provide actionable steps for improvement. You worry about running your business, and we’ll take care of the rest.
- Analyze current digital strategy, identifying any immediate opportunities for improvement
- Investigate your competitors’ strategies, understanding what they’re doing and how to get or stay ahead
- Focus on opportunities for easy wins, creating marketing momentum
Our Digital Strategy Workflow
Conventional digital strategy services use stale templates and cookie-cutter systems. Instead, we ditch those conventions and embrace strategy development as an art and a science. Our team combines new research, exhaustive creativity, and precise execution.
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RESEARCHOur in-depth research on data, audiences, and competitors inform strategy. -
DISTILLWe extract the intelligence that matters most to your brand and its audience. -
PLANFrom channel selection to content strategy, each brand demands a unique plan. -
CREATEOur designers, copywriters, social media, and content marketers make it happen. -
ANALYTICSAcquiring relevant data is critical to strategic adaptation and ongoing success. -
REPORTINGReceive custom reports that capture the data and insights that matter most to your team.
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RESEARCHOur in-depth research on data, audiences, and competitors inform strategy.
-
DISTILLWe extract the intelligence that matters most to your brand and its audience.
-
PLANFrom channel selection to content strategy, each brand demands a unique plan.
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CREATEOur designers, copywriters, social media, and content marketers make it happen.
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ANALYTICSAcquiring relevant data is critical to strategic adaptation and ongoing success.
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REPORTINGReceive custom reports that capture the data and insights that matter most to your team.
Digital Strategy Agency FAQs
What makes Captivate different from other digital strategy agencies?
Most digital agencies will talk your ear off about strategy, making vague claims while trying to appear smart. These agencies will not get results. At Captivate, we’re not here to waste your time (or ours), so there’s no need to mess around with imprecise claims or trickery. Our team employs proven digital strategies rooted in our Search First® methodology, providing you with a holistic and transparent understanding of our process.
How does Search First® influence the creation of digital marketing strategy?
Everything we do is rooted in smart and sophisticated SEO practices. Our Search First® approach provides a strong and effective foundation upon which we build our overall digital strategy. By prioritizing search rankings and keyword data, we get your site ahead of competitors right from the start.
What is a digital content strategy and why is it important?
Content is everywhere. Not only is it your website itself, but also social media posts, newsletters, blogs, and more. All of this content means there’s a tremendous opportunity for your brand to tell its own story. By honing an effective digital content strategy, you’ll showcase your value, providing opportunities for meaningful engagement with users and potential clients. We’ll help you understand what you can offer.
What are the important factors for establishing a digital strategy?
Each digital strategy is specific to the individual brand or business. Best practices do exist — especially in the SEO, social media, and email marketing spaces — but what works for some might not work for others. Our team will help you distill this evolving swath of information down to what’s best for you. We’ll show you what taking advantage of these opportunities can do for your brand perception and your bottom line.
Will Captivate help our company determine the best digital channels for our business?
Yes. We’ll create a specific strategy for your company. Through that development, we’ll determine what channels and platforms are best to focus on. The thing to remember about digital strategy is there is no secret formula. We’ll figure out what works for you, and we’ll keep growing from there.
Featured Digital Strategy Work
Atlanta Personal Injury Lawyer Boosts Traffic by 230% With Search First® Digital Strategy
Stephen D. Apolinsky came to Captivate looking to craft a digital strategy within a competitive, niche market for precise legal keywords.
Our team developed an annual blog content calendar, comprising 1-2 posts per month centering long-tail question-based queries about unique legal situations. Organic blog content saw a 230% increase in traffic.
