People are searching for what you’re selling, but are they finding you? Probably not. Because achieving a high search ranking is not easy — especially in the highly competitive ecommerce world. At Captivate, we’ve got decades of experience working with ecommerce stores large and small. With our Search First® methodology, we’ll help your store get found.
Ecommerce SEO exists in a brutal search landscape. The organic playing field for product keywords is dense with fierce competitors — further saturated with PPC and Google Shopping ads, image snippets, and other dynamic elements. But we know how to combat these obstacles. Our Search First® approach is an effective, efficient strategy that will level up your ranking.
Most online storefronts consist of hundreds — if not thousands — of web pages for categories, sub-categories, and products. That’s a great opportunity for optimized content, and a lot of potential users to convert to customers. Our expert team uses a thoughtful approach to leverage tools and professional insight, accomplishing effective ecommerce optimization.
Two mammoths in the ecommerce space are Google Shopping and Amazon Stores. At Captivate, we’ll help craft the specific strategy that these spaces require, including correct detailing, keywords, formatting, and more. A few small tweaks can be all the difference in successful ranking. We’ll show you how it’s done.
If you’re not looking at the competition, you’re falling behind. As part of our marketing strategy, our team provides competitive audits to understand exactly what your rivals are doing in the ecommerce space. Are there approaches you should employ yourself? Is it just a hot trend that’s actually useless? We’ll help break down what’s worth it and what’s not.
Unveil keyword data, competitive insights, and search trends.
Translate data and intelligence into a strategic vision.
Turn scope into action and deploy strategies, both on-site and off.
Define KPIs, determine benchmarks, and measure performance.
Maintain and grow search visibility with ongoing strategies.
Unfortunately, no. We can’t guarantee any specific outcomes, especially for ecommerce SEO. In fact, we advise you to be suspicious of any ecommerce SEO company that does.
Why? Organic search results are highly-dynamic. Not only are they based on individual user variables, but rankings fluctuate with algorithm updates and new competitors. The best our agency can do is develop realistic SEO goals for your ecommerce store.
Ecommerce SEO is a highly-competitive and long-term endeavor. While SEO is typically a major component of our services, we sometimes suggest other channels like paid search or social media marketing to supplement your approach. Most online stores require a multi-channel strategy, including a number of consumer touchpoints via email, social, or content marketing. While not comprehensive, SEO lends to some of the highest conversion rates among other digital channels. In short, SEO offers a “set it and forget it” element to an overall marketing strategy.
Yes. Link building is critical for ecommerce sites to cultivate a competitive SEO edge. Unlike other SEO agencies, we embrace quality over quantity in our link building. One link from an industry authority almost always overrides hundreds of low-quality links from questionably relevant sites.
We hone our link-building services to develop genuine relationships with real humans. Our team targets social media users, bloggers, vloggers, review sites, and vendors alike.
Our individually-tailored ecommerce SEO programs use specific strategies to generate more traffic and product sales for your online store. Our services include components that other ecommerce SEO agencies overlook.
Today’s search engines reward sites with top rankings based on real human behavior. Factors like direct traffic, time on site, and user behavior each have major SEO implications. Our team is fully cognizant of these evolving SEO ranking factors. Working together with your team, we’ll address them.