These days, it seems like everyone’s selling something. That’s why in the hyper-competitive ecommerce landscape, storefronts need proven and effective marketing strategy. At Captivate, we know what it takes to stand out without shouting. Guided by our Search First® approach, we offer full-service ecommerce digital marketing.
When it comes to operating a profitable ecommerce website, ensuring that the site is optimized with an easy-to-use UX is critical. Our experienced ecommerce digital marketing agency has designed and developed high performing Shopify and Woocommerce ecommerce storefronts for a variety of products. In short, we know what we’re doing.
Search engines drive a massive portion of ecommerce sales. That might seem obvious, given that people search for what they want to buy. But how do you become the search result they find? Our ecommerce SEO strategies position your site to rank as high as possible under keywords in order to compete with larger online stores and brands, using both on- and off-site strategies.
Paid search marketing offers unparalleled access to hyper-specific local and national customer demographics. Captivate leverages precise keywords for effective ecommerce PPC advertising, measuring performance and tweaking for ROI throughout your campaign.
Hey, don’t forget to tell people about your stuff! On top of our effective SEO strategies, we offer social media approaches to hit your target audience. Our social team will work with you to craft compelling content to convert users on your feed, while practicing brand-appropriate community management.
Like all things in life, success is found in diversity. The most effective ecommerce strategy merges SEO, PPC, and design opportunities to craft a cohesive approach for digital marketing. With our team of interdisciplinary marketing professionals, Captivate is positioned to deliver on all fronts.
Without analytics, your ecommerce site lacks the data key to maximizing your return on investment. From custom analytics dashboards to to campaign audits, Captivate leverages analytics to power enthralling, precise ecommerce marketing.
In the most basic terms, ecommerce marketing is the process of creating awareness for your ecommerce storefront to drive traffic and convert users. For this process to be successful, digital marketing teams need to tackle several essential steps.
The search landscape offers online storefronts the most direct means to reach interested customers. As such, ecommerce marketing encompasses both SEO and PPC advertising to climb SERPs. Social media presents another essential marketing avenue, requiring unique strategies to drive traffic and build communities. Once users access your site, you need well-designed UI/UX to keep them shopping and entice purchases.
To stay on top of trends, all forms of ecommerce marketing should be driven by analytics. At Captivate, we combine all of these steps for a complete approach to search marketing.
There are plenty of intuitive ecommerce platforms online, including holistic platforms such as Shopify and WordPress plug-ins such as WooCommerce. The challenge of building an appealing ecommerce site comes from knowing how to design within these tools. Captivate’s team hosts skilled ecommerce web designers, able to craft engaging, optimized sites for any platform.
Ecommerce refers to any commercial transaction ushered through an online platform. For example, any purchase on Amazon would be an ecommerce transaction. Digital marketing, meanwhile, references any form of brand marketing executed in a digital space. The method is used to attract customers for online and in-person storefronts alike.
While digital marketing is useful for all types of brands and businesses, digital marketing for ecommerce can directly and immediately translate to sales. As such, digital marketing is of the utmost importance within ecommerce marketing.
As with any business, analytics drive ecommerce sales and marketing strategy. Skilled digital marketers leverage data to drive web design, content marketing, product organization, and far more. At Captivate, we back all of our decisions with analytics to ensure our plan drives the greatest ROI for your business.