Ecommerce is a tricky world. How does a business turn curiosity into conversions without being pushy or over-the-top? The answer is an elegant balance of innovation, intelligence, and creativity. At Captivate, we approach ecommerce from a human perspective, putting SEO at the forefront of all web design, driving user engagement to your pages while staying ahead of the competition.
Your ecommerce website shouldn’t just be “good enough.” Unfortunately, that’s what the average online shopping platform is — the bare minimum. And frankly, that’s a waste of your time and money. We know you want results. At Captivate, our experts take a strategic approach to ecommerce platform design, folding our innovative SEO methodologies into your storefront and growing your online footprint as you sell your products.
In the ecommerce world, the search competition is fierce. Brands face saturated product keywords, Google shopping ads, search ads, and ecommerce behemoths like Amazon and Walmart. Captivate helps cut through the chaos by pairing our Search First® methodology with intelligent UX/UI designed to convert traffic into loyal customers.
To win in the ecommerce market, businesses need to be smart with their available tools. Shopify is a dedicated ecommerce platform that’s exploded in recent years — mainly due to its ease of use for both the buyer and seller. This is a massive opportunity. Our team understands the Shopify platform, and will build a conversion-focused website unleashing the growth potential for your imprint.
WordPress’s Woocommerce is another platform dedicated to ecommerce. Different than Shopfiy, Woocommerce utilizes the open source abilities of WordPress, allowing you to customize your website however you see fit. We’ll build you an elegant and SEO friendly webpage that taps all the benefits of WordPress. Or if you’ve already got a website built with WordPress, our team can seamlessly integrate the Woocommerce platform through a website facelift.
Running a business online requires the same type of thinking as a brick-and-mortar storefront. At Captivate, we know how to integrate the countless different systems into your ecommerce website seamlessly, so you don’t have to worry about missing any checkboxes. We’ll make sure your website includes shipping, accounting, inventory management, taxes, marketing, and more.
There’s no question, the future of ecommerce is mobile. According to Shopify, the mobile commerce market is on trend to reach over $700 billion by 2025. Yes, you read that right. Don’t get left behind. Having a fast, easy to use mobile-friendly UX is more important than ever — and at Captivate, we’re here to help make that happen for your business.
The ecommerce world can be overwhelming. We know this, and we’re here to help. Our team will work with your business to understand your goals and provide the best path forward. Whether you’re starting from the ground up or looking to replatform, an audit of your current site is vital. We’ll help you figure out what platform is best for you, and how to build it into an effective website.
Discuss and determine the ecommerce site's objectives and functions.
Competitor strategies, keyword data, search trends, and SEO insights.
Create wireframes, page layouts, graphics, and front-end elements.
Construct your ecommerce website, delivering a sleek and powerful experience.
Launch the page, ensuring it properly integrates online and delivers results.
It’s not an easy question to answer. There are multiple indicators to discover if your ecommerce platform is SEO-friendly. These include site load speed, metadata integration, structured data markup, text ratio, and content engagement.
While some variables require manual review and interpretation, a simple scan of any ecommerce site reveals a wealth of information, plus actionable ways to fix any problems. In many cases, the CMS framework itself determines your SEO, plus the capabilities available.
Platforms like Squarespace and Wix might make it easy to build an online shopping website. However, these platforms compromise SEO, and hurt the growth potential of your business. On the other hand, platforms such as WooCommerce, Shopify, and Magneto streamline fundamental SEO essentials with built-in capabilities. Captivate understands the nuances of these platforms and how to get real results.
The fundamental difference between web design for ecommerce and other sites is the ability of users to make a purchase. To ensure customers are confident with your store, you need a secure online shopping cart, checkout capabilities, and an overall seamless transaction process.
Beyond the online shopping component, ecommerce sites are often massive. In some cases, they contain hundreds and thousands of pages of inventory. Managing such extensive websites requires a high level of technical capability and experience. While some agencies can handle a local business website, embracing ecommerce web design for large-scale online retail requires big-league solutions. Moreover, we’ll unlock the SEO possibilities of all of these variables.
Captivate understands how to build effective ecommerce websites with elements that maximize SEO potential. Our SEO specialists and web developers work together to optimize websites for superior load speed, crawlability, and indexability. This caliber of SEO-friendly web design sets our firm apart from other ecommerce web designers in the industry. In addition to designing high-performing, CRO-friendly ecommerce sites, we continuously grow keyword rankings and measurable ROI for our clients.
Yes. We encounter this scenario incredibly often, especially for online retailers who need an SEO-friendly, easier-to-manage web platform. Brands often launch their online store using simple platforms with limited functionality. As a company begins to grow, requirements evolve. Having CRM and inventory management integrated helps streamline day-to-day processes.
Some ecommerce platforms are far from SEO-friendly, hindering a site’s SEO potential. Migrating an online store to a new ecommerce platform is often the best solution, and can have a transformative impact in more ways than one.
There are pros and cons for ecommerce web development with either Shopify or Woocommerce. Both platforms feature robust developer communities and 3rd-party apps/plugins to enhance your website’s functionality and performance. Deciding which platform to use depends on the needs of your business and what your goals are. Our team will listen to your priorities and create a plan with the right platform.
The big difference between Shopify and Woocommerce you need to understand is in the hosting abilities. What that means is with Woocommerce, you have access to all the tools of WordPress. It’s an open-source platform that can self-host. Meanwhile, with Shopify, there is no option to host your site anywhere, and your ecommerce platform exists within the ecosystem of Shopify.
Both platforms can provide solutions for your business. Captivate will advise what works best for you.