Atlanta Ecommerce Web Design & Development Agency

It’s not an easy question to answer. There are multiple indicators to discover if your ecommerce platform is SEO-friendly. These include site load speed, metadata integration, structured data markup, text ratio, and content engagement.

While some variables require manual review and interpretation, a simple scan of any ecommerce site reveals a wealth of information, plus actionable ways to fix any problems. In many cases, the CMS framework itself determines your SEO, plus the capabilities available.

Platforms like Squarespace and Wix might make it easy to build an online shopping website. However, these platforms compromise SEO, and hurt the growth potential of your business. On the other hand, platforms such as WooCommerce, Shopify, and Magneto streamline fundamental SEO essentials with built-in capabilities. Captivate understands the nuances of these platforms and how to get real results.

The fundamental difference between web design for ecommerce and other sites is the ability of users to make a purchase. To ensure customers are confident with your store, you need a secure online shopping cart, checkout capabilities, and an overall seamless transaction process.

Beyond the online shopping component, ecommerce sites are often massive. In some cases, they contain hundreds and thousands of pages of inventory. Managing such extensive websites requires a high level of technical capability and experience. While some agencies can handle a local business website, embracing ecommerce web design for large-scale online retail requires big-league solutions. Moreover, we’ll unlock the SEO possibilities of all of these variables.

Captivate understands how to build effective ecommerce websites with elements that maximize SEO potential. Our SEO specialists and web developers work together to optimize websites for superior load speed, crawlability, and indexability. This caliber of SEO-friendly web design sets our firm apart from other ecommerce web designers in the industry. In addition to designing high-performing, CRO-friendly ecommerce sites, we continuously grow keyword rankings and measurable ROI for our clients.

Yes. We encounter this scenario incredibly often, especially for online retailers who need an SEO-friendly, easier-to-manage web platform. Brands often launch their online store using simple platforms with limited functionality. As a company begins to grow, requirements evolve. Having CRM and inventory management integrated helps streamline day-to-day processes.

Some ecommerce platforms are far from SEO-friendly, hindering a site’s SEO potential. Migrating an online store to a new ecommerce platform is often the best solution, and can have a transformative impact in more ways than one.

There are pros and cons for ecommerce web development with either Shopify or Woocommerce. Both platforms feature robust developer communities and 3rd-party apps/plugins to enhance your website’s functionality and performance. Deciding which platform to use depends on the needs of your business and what your goals are. Our team will listen to your priorities and create a plan with the right platform.

The big difference between Shopify and Woocommerce you need to understand is in the hosting abilities. What that means is with Woocommerce, you have access to all the tools of WordPress. It’s an open-source platform that can self-host. Meanwhile, with Shopify, there is no option to host your site anywhere, and your ecommerce platform exists within the ecosystem of Shopify.

Both platforms can provide solutions for your business. Captivate will advise what works best for you.