Email Marketing
Atlanta Email Marketing Agency
Inboxes are sacred. There’s a fine line between receiving a useful email and something that deserves the spam folder. At Captivate, we understand the power of email marketing while recognizing the fine line needed to walk in order to find success. We’ll work with you to offer the right tone of messaging, direct to consumers.
Drive Sales & Build Customer Loyalty with Email Marketing
Drive Sales & Build Customer Loyalty with Email Marketing
Email is a powerful tool for marketing — but unless wielded wisely, the results can be either positive or negative. Our team knows how to strike the proper balance and tone, driving sales and building brand loyalty while not stepping on anyone’s toes. We’ll work with you to nail the right messaging, and encourage users to interact with what you have to offer.
- Grow email lists through tasteful marketing strategies on your website, capturing users without invading their privacy
- Sharpen brand voice through cohesive social media and content strategies, delivering a familiar and comforting message
- Maintain a consistent email frequency, delivering in a way that’s not invasive while remaining effective
Email Marketing to Amplify Your Digital Content Strategy
Email Marketing to Amplify Your Digital Content Strategy
Email marketing and content strategy work in tandem. This dynamic duo should offer a cohesive strategy that involves blog posts, articles, white papers, videos, and graphics. Our experience means that we know how to target the right customers at the right time with the right tone, providing them with the content they desire.
- Identify and amplify top content, creating a uniformed multi-channel strategy focused on social, email, and search
- Identify trends and position brand as an industry thought-leader, cultivating trust with target users
- Generate targeted traffic to your site, supporting organic SEO strategies
Build Online Reputation with Email Review Generation
Build Online Reputation with Email Review Generation
If someone signs up for your email list, there’s a strong chance they’re a fan of your product. Obviously, that means when you send out email blasts, they’re most likely to respond positively. This offers a specific opportunity to generate positive energy around your brand — naturally and ethically encouraging fans of your product to write reviews.
- Help local businesses improve their online footprint through positive reviews, organically increasing SEO
- Provide an understanding of your product, enabling retailers to earn good reviews
- Foster brand loyalty through listening to your customers, letting them know you value their input and opinions
Our Email Marketing Approach
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Step 1
BuildDevelop and actualize an effective email list building strategy.
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Step 2
CreateDefine content and tailor messaging to resonate with recipients.
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Step 3
BlastSchedule and distribute email marketing blasts to organized lists.
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Step 4
EngageVoice your message, share top content, and start the conversation.
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Step 5
TestMeasure open rates, engagement, traffic, and continuously refine.
-
Step 1
BuildDevelop and actualize an effective email list building strategy.
-
Step 2
CreateDefine content and tailor messaging to resonate with recipients.
-
Step 3
BlastSchedule and distribute email marketing blasts to organized lists.
-
Step 4
EngageVoice your message, share top content, and start the conversation.
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Step 5
TestMeasure open rates, engagement, traffic, and continuously refine.
Email Marketing Agency FAQs
How does your agency provide email marketing services?
The nature of your brand or business dictates our approach to your email marketing. Email marketing plans for a local restaurant or retailer in the B2C space will look different than an industrial company in the B2B space. These positioning differences shape the strategic objectives, email content, and overall tone of your messaging.
We work with you and your team to understand your business, its website platform, and desired email marketing solutions. Our experts help select services like email distribution and tracking. Or, we can take on an entire program from concept to completion. We’re familiar with various email marketing technologies and can help your team understand how well your blasts perform.
Why should my business invest in email marketing versus other channels?
Email marketing strategy offers businesses several advantages unattainable through other forms of digital marketing. Advantages include:
- Reaching in-market users who are opted-in and welcoming of receiving your email messages
- Low cost of entry, especially with a pre-existing email list
- Driving traffic more likely to convert or place a purchase
- Supporting social media, SEO, and content strategy efforts
These advantages make email a cost-efficient way to maximize your web presence and stay top of mind with your audience.
Why should I hire your email marketing agency over other companies in Atlanta?
Our email marketing experts provide high-caliber strategic input supported by 100% transparency. We get to know your brand and its target audience and form each email marketing strategy with professional oversight and specialized marketing intelligence. We then present you and your team with a comprehensive email marketing program, supported by custom-tailored strategies proven to work. Some agencies assign a single account manager to your brand. At Captivate, we leverage interdisciplinary professionals with skills in email copywriting, template design and creative, tracking and analytics, and CRO. Our Atlanta team provides trusted email marketing services designed to meet your target objectives.
My site already gets organic and social traffic. Do I need email marketing?
In most cases, brands and businesses can strongly supplement overarching digital marketing initiatives with email marketing. The barrier to entry is low, and most websites are easily equipped with CTAs and integrations to help support email list building and acquiring new subscribers. Although we preach organic traffic, we’re also strong advocates for channel diversification. For this reason, email can be a powerful addition to any brand’s efforts.
