At Captivate, we remember when Google Business Profiles (GMP) were called Google Places. Or was that Google Plus Local? Or Maybe it was Google My Business (GMB)? In any case, we’ve been helping local businesses with Google Maps SEO and Google Maps Marketing for over a decade. Let us help you get found on the map!
Outside of paid ads, Google Business Profiles (formerly Google My Business) make up some of the most valuable real estate on the Google SERP. Captivate provides Google Maps marketing services that elevate the visibility of our client’s Google Business Profiles in both local 3-pack and Google Maps listings, both of which provide powerful avenues for growth, helping:
Unlike organic SEO that relies on an optimized website (and a whole bunch of other fun stuff), any business can rank in the local 3-pack or Google Maps listings using just a Google Business Profile. While we still recommend developing a website optimized for local SEO, optimizing your company’s Google Business Profile is critical to achieving success with Google Maps SEO.
Executing a bulk Google Maps SEO initiative for franchises or companies with multiple locations requires more than applying basic Google Business Profile optimization. Google Maps Marketing for multi-location businesses requires a well-organized, detailed plan-of-attack that blends on-site and off-site optimization techniques, creating a powerful combination of:
Can’t seem to crack the 3-pack with Google Maps SEO? You do have the option to Pay-to-Play with Google Maps Ads. This form of local PPC marketing turns a profit for many types of businesses. Our Google Maps Marketing services provide immediate and highly-targeted search visibility via Google Maps Ads, sometimes helping businesses occupy multiple listings in a single SERP. When Maps SEO isn’t an option, with Maps Ads we can:
Unveil keyword data, competitive insights, and search trends.
Translate data and intelligence into a strategic vision.
Turn scope into action and deploy strategies, both on-site and off.
Define KPIs, determine benchmarks, and measure performance.
Maintain and grow search visibility with ongoing strategies.
Both Google Maps listings and local 3-pack rankings are determined by unique factors compared to organic search. One important factor is a claimed, verified, and accurate Google Business Profile page. Another factor is citations: the quality and consistency of the company’s citations across the web on sites like Yelp, Foursquare, BBB, or Facebook, the higher potential that location has to rank. Other factors include customer reviews, Google Business Profile setup, and proximity of search users to the location itself.
There’s a lot of overlap between local SEO and Google Maps marketing. For example, both avenues target the local 3-pack, which appears in Google search queries indicating local intent and Google Maps listings. The primary difference is that Google Maps marketing also factors paid search opportunities or PPC advertising. Paid search often goes overlooked by local entities, but offers a powerful way to drive targeted traffic and pre-qualified leads to a site. It also offers click-to-call capabilities for mobile, which is an effective solution for certain business models.
Most of our Google Maps SEO programs begin with preliminary research to uncover relevant keywords that drive quality leads to your business. In addition, we suggest a competitive analysis for local markets. After analysis, we’ll construct an on-site SEO program that lays the foundation for long-term success.
Because on-site SEO is typically a short-term engagement, we also employ an off-site SEO program. These programs typically involve a combination of review generation and Google Business Profile, link acquisition, and content marketing.
Captivate builds natural and sustainable SEO strategies that deliver lasting results. Unlike other Google Maps marketing agencies, we take the fluff out of the equation, providing fully-customized, fully-transparent reporting and tracking to keep your team in the know. We don’t rely on automated tools and subscription-based services to help build citations and links. Instead, when we build or fix a citation for your business, it remains that way even after an SEO program has ended.