Social Media Audits
Professional Social Media Audit Services in Atlanta
These days, social media is part of doing business. Even your local mom-and-pop shop has Instagram (or at least Facebook). And your brand needs more than just a digital presence. You need an informed, purposeful strategy. At Captivate, our social media audits analyze the landscape by looking at what your competitors are doing – and how they’re doing it.
Multi-Channel Social Media Audits Conducted by Experts
Multi-Channel Social Media Audits Conducted by Experts
Most marketing agencies rely solely on software for their social media audits. That’s foolish. At Captivate, our team recognizes the power of these tools, but a software-generated report rarely covers all bases. That’s why we offer human insight in addition to automation. Our experts combine data, perspective, and experience to give you the most complete audit available.
- Identify bottlenecks — both on and off-site — that screw up social, understanding how to break through the blockades
- Discover opportunities across all social platforms, realizing the full potential of your brand
- Develop step-by-step action items to effectively fix specific problems and weaknesses with current social media strategy
Establish Brand Voice with a Social Media Content Audit
Establish Brand Voice with a Social Media Content Audit
Your voice should reflect your brand’s identity — and doing that is much easier said than done. Our social media content audit will inspect all elements of your current strategy — with a focus on how your voice reflects your product. By honing your tone, we’ll help sharpen your approach, increasing the success of your marketing.
- Understand the social space of your brand, and how your voice can stand out
- Provide unique perspective, offering genuine and personal connection with your followers
- Encourage interaction across platforms without sacrificing brand identity
- Engage with your community, showcasing how your product can serve their wants and needs
Find Growth Opportunities with Paid Social Audits
Find Growth Opportunities with Paid Social Audits
The whole point of marketing is to grow your brand’s influence, right? That’s what we’re here for. Our team will utilize a paid social audit to identify the best places for growth, and then will create specific strategies to tackle them. Our comprehensive approach will provide a full-throttle opportunity to take your brand’s imprint to the next level.
- Diagnose gaps in the landscape, conceiving new approaches to holes and zones that will engage new users
- Implement easy wins into the social strategy to create brand momentum
- Highlight competitor strategies, designing innovative ways to get ahead without imitation
Competitive Landscape Social Media Channel Audits
Competitive Landscape Social Media Channel Audits
Our competitive audits don’t just examine visuals or post counts (though these are important metrics!). Instead, we aim to understand the full picture, taking consideration of all angles — from profile setups to types of content to paid strategies — in order to identify weaknesses and opportunities for your brand to stand out amongst the masses.
- Inspect profile behavior, including posting cadence, engagement levels, number of followers, growth rate, and more
- Evaluate content based on cohesion, messaging strategy, visual branding, and other social specific decision making
- Understand the difference between paid and organic posting strategies, providing opportunity to step ahead of the competition
Our Approach to Social Media Audits
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Step 1
ReviewAudit all elements impacting social strategy, whether your site or a top competitor’s.
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Step 2
ResearchAlign audit findings with tangible data and trends for strategic insight.
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Step 3
DefinePinpoint priority weakness and opportunities that shape a social strategy.
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Step 4
DevelopRevamp social approach, tune-up content and strategy, and adjust as needed.
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Step 5
MeasureTrack changes in social performance while monitoring and communicating results.
-
Step 1
ReviewAudit all elements impacting social strategy, whether your site or a top competitor’s.
-
Step 2
ResearchAlign audit findings with tangible data and trends for strategic insight.
-
Step 3
DefinePinpoint priority weakness and opportunities that shape a social strategy.
-
Step 4
DevelopRevamp social approach, tune-up content and strategy, and adjust as needed.
-
Step 5
MeasureTrack changes in social performance while monitoring and communicating results.
Social Media Audit FAQs
What exactly is a Social Media audit?
To put it simply, a social media audit is the process of analyzing the effectiveness of your brand’s social media strategy. The purpose will ensure your social media is operating at the highest level, and that the budget is being spent wisely. A successful audit will reveal weaknesses and, most importantly, opportunities for growth.
Are competitors analyzed during a Social Media audit?
At Captivate, yes, we provide our clients with an understanding of their own presence alongside their competitors. This allows us to see what is and what isn’t successful in your brand’s space. It’s a moment to identify opportunities for growth and ways to get ahead of the competition.
Why is a Social Channel Audit important?
Social media might seem like one big blob to the uneducated, but each platform provides a different opportunity to reach a new audience. In other words, what works on Instagram won’t automatically work on Facebook — but these things can also inform each other. Your social media presence is a living, breathing organism that requires care. The more effort you put into understanding each limb, the more effective they will work as a whole.
Can you help with social media content strategy?
Why, yes we can! Our expert team brings years of experience in the social media landscape. And what that experience has taught us is that in order to find success in this space, you must be constantly challenging and evolving yourself. The strategies that worked two or three years ago are probably moot. In order to stay ahead, let the experts help guide you.
