Franchise SEO
Multi-Location & Franchise SEO Services
Captivate’s local SEO for franchises and other multi-location businesses aims to increase the search visibility for your brand in every market it serves. Using our Search First® methodology, we implement proven strategies that grow search visibility for each of your locations.
Complete Franchise SEO & Multi-Location SEO Services
Complete Franchise SEO & Multi-Location SEO Services
Integrating local SEO across multiple franchise locations requires precise coordination, from listings management to review generation. As we implement proven strategies, Captivate helps multi-location businesses and brands eliminate guesswork.
- Increase ranking in the local 3-pack across all franchise locations
- Improve search visibility in the Google Maps listings for target keywords
- Generate positive customer reviews for each franchise location
Local SEO Landing Pages & On-Site SEO for Franchises
Local SEO Landing Pages & On-Site SEO for Franchises
An optimized website forms the foundation of SEO success, for both single and multi-location businesses. Franchise SEO in particular requires meticulous page mapping across your site. Captivate’s local SEO for multiple location services starts by addressing the foundation: on-site optimization:
- Creation of a logical Local Landing Page organization and geo-optimized URL structure
- Implementation of local SEO keyword optimization for meta data and on-page content
- Integration of applicable LocalBusiness structured data markup
- Optimization of website load speed, technical performance, and user experience
Local Maps SEO Services for Multi-Location Franchises
Local Maps SEO Services for Multi-Location Franchises
While Google uses many of the same organic ranking signals to determine the Google Maps listings, our multi-location SEO services leverage all local ranking factors to improve the visibility of Google Business Profile listings on behalf our clients including:
- Google Business Profile optimization across each franchise location
- Ongoing citation tracking, monitoring, creation, and cleanup
- Review monitoring and generation on Google Business Profile as well as other trusted sites
Get a Local SEO Audit for Franchise SEO Marketing
Get a Local SEO Audit for Franchise SEO Marketing
The first step in any successful franchise SEO marketing program is a thorough local SEO audit of our client and their top competitors. Our in-depth franchise SEO audits dig deep to uncover competitive intel on key SEO factors including:
- Local Landing Page organization and execution of on-page content optimization
- Optimization of Google Business Profiles for local maps
- Consistency of structured citation profile and opportunities for improvement
- Breadth and quality of online customer reviews for the multi-location business
Our Approach to Franchise SEO
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Step 1
ResearchExtract and distill keyword data, search trends, competitive insights.
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Step 2
AnalyzeApply data and intel to inspire impactful search marketing strategies.
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Step 3
ExecuteTurn scope into action by deploying strategies and developing assets.
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Step 4
MeasureDefine KPIs, determine benchmarks, track and monitor performance.
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Step 5
SustainGrow search visibility by leveraging ongoing strategies and programs.
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Step 1
ResearchExtract and distill keyword data, search trends, competitive insights.
-
Step 2
AnalyzeApply data and intel to inspire impactful search marketing strategies.
-
Step 3
ExecuteTurn scope into action by deploying strategies and developing assets.
-
Step 4
MeasureDefine KPIs, determine benchmarks, track and monitor performance.
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Step 5
SustainGrow search visibility by leveraging ongoing strategies and programs.
Multi-Location & Franchise SEO FAQs
What makes your franchise SEO services different from that of other agencies?
Our franchise SEO services consider a complete, cross-platform spectrum of on-site and off-site strategies, rooted in our Search First® approach. Unlike some agencies that solely rely on automated tools and software to lay the groundwork, we combine professional intelligence and strategic thought to build client success. We collaborate with your franchise’s media and marketing teams to cultivate maximum local SEO value for each location.
How does your agency build and manage citations for franchise SEO?
We combine tools and discovery process to extract a location’s complete citation profile and overall health. This process both identifies inaccurate and damaging citations and claims those listings to correct information. Concurrently, we find new citation opportunities in which a location is not present and create new listings to continue growing an overall citation profile.
What does a typical franchise SEO program look like?
A typical SEO program for a multi-location franchise involves on-site and off-site components. On-site SEO strategy addresses the factors that impact how both Google and users interact with a site, such as content structure, keyword optimization, and technical SEO. Off-site SEO strategy, meanwhile, emphasizes Google Business Profile pages, citations and listings management, review generation, and link building. Each of our unique franchise SEO programs combine these core components to build the best plan for your business.
How does your company measure success for franchise SEO?
We usually start by determining a client’s KPIs, or Key Performance Indicators. Then, we set up proper goals in Google Analytics to accommodate these KPIs. In most cases, our franchise SEO agency also tracks keyword rankings in both Google Maps 3-pack and organic listings, organic search traffic, user behavior metrics, conversions, and external signals like new links and reviews.
Featured Multi-Location SEO Work
Local SEO Landing Pages Generate 40% Local Search Traffic Increase
Park ‘N Fly, a national leader in airport parking services, came to Captivate to enhance their SEO profile across franchise locations.
Following an extensive local SEO keyword research initiative, Captivate revamped each of Park ‘N Fly’s local landing pages, resulting in a 40% increase in local search traffic and a 25% increase in organic search ranking across the franchise locations.
