Great and effective design doesn’t just happen. The best UX / UI designs are created through a carefully calculated and strategic approach. At Captivate, we bring years of experience in this space, and our experts understand the importance of taking a design-first methodology to web development. Success goes beyond aesthetic. The right design for your brand can transform the perception of your business while increasing your profits.
Your website might have a design that seems beautiful — but is it driving conversions? Leveraging and analyzing user behavior data is often ignored in the design world, with agencies and creatives getting so caught up in innovating aesthetics that they forget about practicality. We create data-driven solutions, evaluates their impact, and applies learnings to optimize performance.
At Captivate, we consider the SEO impact for everything we do — and design is no exception. With our Search First® approach, our expert UX designers create experiences that cater to each of your target audiences. We’ll ensure your new website experience navigates users to the content they want with the least amount of friction. Our UX designers build in strategic CRO elements into their UX designs help convert those users after they’ve arrived.
Successful businesses have a target customer in mind and an understanding of how to best serve them. To do this effectively, the Captivate team uses persona development to build customer archetypes, creating a more profound understanding of whom we’re marketing your product. Once that persona is created, we develop a customer journey map, a simulation based on research and behavior that accurately represents the customer experience with your product. Both datasets inform our overall UI and UX design for your product.
A website should not be frustrating. A sure way to turn off a potential customer is by offering a bad UX. When a website finds harmony with both UX and UI, it will drive conversions. The team at Captivate has years of experience working across different industries, successfully creating a satisfying experience for various types of businesses. We’ll build you a website that feels new and fresh and help showcase the value of your product.
What’s your current approach to UX and UI design? Is it working? Where are the growth opportunities? What precisely is holding you back? Are these questions confusing? Our team will perform an audit of your current UX/UI strategy, highlighting what you’re missing and how to transform your product. We operate on fact-driven research — transparent data drives everything we do.
In the web design world, UX and UI are two terms thrown around liberally — but what exactly do UX and UI mean? Think of UX and UI as macro and micro design and product descriptors.
UX stands for “user experience” and refers to the overall interaction a user has with a product. How does it look and feel? What type of emotional response does it cause? Is the overall experience intuitive or frustrating? Meanwhile, UI stands for “user interface” and refers to the small details such as buttons, icons, toggles, and more on a device app or website. It refers to all the little building blocks that create the overall experience.
UX and UI interact and inform one another to create an overall product. Think of their relationship as similar to building a brick house. You spend a lot of time determining what kind of brick to use, and then the sum of those bricks creates a house. One doesn’t exist without the other.
At Captivate, our designers focus on implementing effective UX/UI design into an overall product. That means we’re not thinking in tunnel vision — understanding that a holistic approach to UX/UI design is vital for success.
Moreover, unlike other agencies, our team applies SEO best practices to design, starting with our innovative Search First® methodology. That means that, in everything we do for your business, we’re prioritizing getting you found.
Personas are realistic archetypes developed that represent target customers for your business. This is a strategy that goes beyond general customer strategy — personas are created with individual names, stories, and other characteristics such as motivations, attitudes, and more. The idea is to create a thorough and deep understanding of who your business is targeting, helping you understand what works and what doesn’t.
Personas are a very effective tool for creating user-centered design that not only gives you a greater understanding of the impact of your product, but a higher likelihood at increasing conversions. Then, once personas are created, they are put through a customer journey map.
A customer journey map is when a persona is used to simulate the customer journey from start to finish with your business. What a customer map does is provide perspective on how well your product is working to drive conversions. Factors a customer journey map considers are context, progress, and emotion. Does someone move smoothly through your product, and does it get a result?
Then, the Captivate team takes the learnings from customer mapping results and applies them to the overall UX design. Our experts don’t just do what feels right. We make creative decisions informed by actual data to drive real results.
No. Web design is the development of webpages focused on graphic design, layout, content development, and HTML. It deals with the actual page from a nuts and bolts perspective, intending to provide the best design possible.
Meanwhile, UX design is focused on the overall user experience, utilizing data points to make a product useful, usable, and enjoyable. This goes beyond the look and feel of the product — although that’s a significant factor — and requires a more bird’s eye perspective on the product. The best UX designers can see the forest from the trees, understanding how to bring together a variety of elements to make a product as intuitive as it is beautiful.
UX design is different from graphic design in that it’s not focusing on the visual experience but rather on the overall structure of the product. UX design tries to deliver the best overall flow possible, creating effective wireframes, prototypes, and site maps. This is done through research and data application, competitive analysis, and persona creation. Then, once a product launches, UX designers analyze its impact, seeing what’s driving results and what’s not, understanding what revisions need to be made and what to prioritize. The UX design team at Captivate knows how to research, ideate, launch, and refine your product to get the best results possible.