If you’re already on the web or currently building a website for your business, you know how important getting it right the first time is.
While great content and concise design are important elements, ensuring that your site is functional and attractive across a wide variety of devices is quickly becoming an essential piece to the pie.
More and more users are accessing the internet on the go, using their smartphones and tablets to look up information and connect with businesses. By developing a responsive web plan into your mix, you can ensure that you’re connecting with these potential customers in the best way possible.
What is Responsive Web Design?
Responsive web design (RWD) is a method of developing a website that allows it to be viewed on multiple devices in an optimal way, despite changes in shape and size of the device.
Websites designed in this way are based on a more “fluid” style grid, which allows images, background and text to be based on percentages, rather than firm sizes measured in pixels. As the site is viewed on a device, the size of the screen is detected and the content is delivered for an optimal viewing experience.
Why Do I Need Responsive Web Design?
While previously the web was only available if you were chained to your computer at your desk, the advent of smartphones and tablet technology has made the Internet an on the go experience. According to the Pew Research Internet Project, as of January 2014 55% of American adults own a smartphone, and 42% of American adults own a tablet. If your site isn’t optimized to deliver an optimized experience to their devices, you’re missing out on a huge share of the marketplace.
What About Mobile SEO?
Responsive web design is quickly becoming the industry standard when it comes to websites. Ultimately, Google and other search engines want to send their users to sites that are easy to use and see. When Google detects that a user has navigated to your site and then immediately returned to search for a different site, it can show that your site is perhaps not the best choice to sit at the top of the rankings.
Additionally, Google has recently announced that it gives more weight to sites that are optimized for mobile and tablets in their search rankings.
With all signs pointing to responsive web design as the present and future of the Internet and mobile websites, it’s essential that your business site jump on the trend sooner rather than later.
As Google continues to weight optimized sites more highly, failing to provide an optimized experience can be damaging to your rankings. Remember: if your users can’t engage with your site, they’ll head somewhere else.