The Increase of Mobile Internet Use (and Value of a Mobile Website)

google mobile first postponedThere is no denying the dramatic increase in mobile Internet users over the last couple of years.One needs only to go out in public and look around to see all the people captivated by the content on the small screen of their smartphone or tablet.

Many Internet-based companies, including Google, have said that by 2015, most individuals on the planet will own a mobile device, particularly a smartphone.

In fact, just this week, Google CEO Eric Schmidt proclaimed his prediction for 2014 and beyond, stating: “Everyone is going to have a smartphone. The trend has been mobile was winning; it’s now won,” Schmidt went on to note the trend towards more tablets and phones being sold than PCs.

That equates to nearly 6 billion users – a very large and enticing market of online shoppers and consumers. Having only a desktop-anchored website is no longer enough for a businesses to compete in today’s mobile society.

It is becoming clear at this point that having a mobile web presence is a necessity for any business in today’s digital age. With the huge potential of consumer reach with the mobile Internet phenomenon, establishing a strong and reliable mobile web presence is now an imperative undertaking for any company or small business.

Not all traditional websites are well-configured for mobile platforms, and this can lead to a poor user experience. In a recent study, 57% of the worldís Internet users say they would not recommend a site that has a bad mobile web presence while another 40% say they will seek another service after a bad mobile Internet experience.

The Value in Mobile Website Design

A mobile website is specifically designed to provide excellent user experience on a mobile device such as smartphone or tablet. Since screens are smaller in phones and tablets, the structure, design, and schematics of mobile websites differ greatly from traditional websites. Less text, more buttons, larger fonts, and features like maps and click-to-call graphics are the major attributes of a mobile website design.

The current trend towards mobile web presence opens up a whole other platform for businesses to reach and connect with their target market. To ensure the best user experience, there are a few guidelines to follow when creating your mobile web presence.

There are several web design elements that combine to make a mobile website design successful. These include ease of access and navigation, fast loading speed time, redirects that lead to the mobile version of the page, and readable content.

Internet Marketing Implications of Mobile Websites

More than just the actual look and feel of the mobile website, your company’s mobile web presence also hinges on the success of SEO (search engine optimization.) Thus, building a successful mobile web presence can benefit a company’s overall SEO efforts as more individuals use smartphones to search the web.

Because many smartphone users search Google and other search engines for immediate and local solutions, having a mobile-friendly website is particularly important for local SEO. In a competitive local marketplace, a mobile website can give your company an edge with SEO and other Internet marketing initiatives.

As the rate of mobile Internet users continues to rise, it will become increasingly important for businesses to form a strong mobile web presence to keep up with the times. Because this new influx of mobile Internet users are able to access the Internet anytime and anywhere, it is crucial that your company’s mobile website is designed to meet their needs and exceed expectations.

Mobile technology has infiltrated modern life to the point of normalcy. This means that more and more people are now accessing the Internet via their smartphones and tablets. This recent development has contributed to a shift in the way companies reach out to consumers and promote their products and services.