Digital Marketing
Digital Marketing & SEO Agency in Charlotte, NC
In a city like Charlotte, how does your business stand out from competitors? Enter Captivate. Digital marketing and SEO can transform your reputation and bottom line. And anymore, our digital lives are entirely intertwined with real life. Our expert team understands how these worlds play into each other. We’ll work with you to develop a holistic digital marketing and SEO strategy to deliver real and meaningful results.
Full Service Digital Marketing Agency in Charlotte, NC
Full Service Digital Marketing Agency in Charlotte, NC
Digital marketing can be overwhelming — especially when you’re priority is taking care of clients and projects for your business. Who has time to think about social media or email marketing when you’re trying to hit a deadline? That’s where Captivate comes in. Our agency will provide a customized digital marketing strategy for your brand rooted in years of experience.
- Create a digital marketing strategy that’s focused on realistic goals, targeting achievable growth
- Dissect what’s working and what’s not, knowing when to change directions to yield results
- Know the benefits of each marketing arm, building a multi-pronged approach that attacks the market
A Charlotte SEO Company with a Search First® Mindset
A Charlotte SEO Company with a Search First® Mindset
Successful SEO can make or break a business. The fact is that, even if you provide the best service in your industry in Charlotte, competitors still might rank higher than you. Our team utilizes the Captivate Search First® methodology, a sophisticated approach we’ve developed to help businesses achieve high-ranking SEO. We’ll build a strategy specific to your brand, ensuring it’s a top result when people search.
- Utilize data and experience to make SEO decisions, knowing what’s valuable and what’s not
- Understand that effective SEO doesn’t happen overnight, creating a strategy that will win in the long run
- Focus on immediate, easy victories through trend analysis, identifying what gets results and not leaving any opportunities on the table
Target Ideal Customers with Charlotte PPC Advertising
Target Ideal Customers with Charlotte PPC Advertising
Is there a specific customer you’ve got in mind? Further, how are you making that decision? With a developed pay-per-click (PPC) strategy, we can help get your business in front of your ideal client. An intelligent PPC advertising approach will also provide information on who engages with your product. Captivate can help you stay ahead of the Charlotte competition by cornering your target customer.
- Know the particulars of PPC advertising, understanding how to get results best
- Target potential clients efficiently, getting the most out of budgets
- Grow your client base by targeting adjacent demographics, understanding who is searching for your product, and why
Charlotte Social Media & Digital Marketing Strategy
Charlotte Social Media & Digital Marketing Strategy
How do you talk to your clients? Think of social media as the digital equivalent of a brick-and-mortar business. Potential clients wander across your pages and poke around, seeing what services you offer and if they’re interested. At Captivate, our team brings years of experience in the social space, understanding industry trends that generate results — specific to your business needs.
- Develop a holistic social media strategy within an overall marketing strategy, ensuring your online presence is robust
- Identify data that informs social decisions, knowing what platforms work best for your industry and how to get the most out of them
- Publish social-specific content that acts as an extension of your brand, helping potential clients understand your business offerings
Web Design & SEO Services Agency in Charlotte, NC
Web Design & SEO Services Agency in Charlotte, NC
Poorly designed websites are a common mistake that Charlotte businesses make. Your website should increase your business — not the other way around. By investing in your website’s design and SEO, you’re immediately putting yourself ahead of the competition. Captivate’s expert team knows how to build beautifully designed websites on top of rock-solid foundations that utilize SEO and drive traffic.
- Design your website to match your business’s aesthetic, driven by an SEO strategy
- Identify easy SEO victories in your industry space, helping your website rank higher than the competition
- Incorporate innovative and sticky content that helps increase conversions while demonstrating your business authority
Digital Content Marketing for SEO in Charlotte, NC
Digital Content Marketing for SEO in Charlotte, NC
It takes more than a well-designed and SEO-focused website or a holistic social media strategy to have a successful digital presence. Introducing smart content into your overall marketing strategy is a highly effective way to reach new clients. The best content creation will express company values, provide helpful information, and establish your business’s authority. Think of content as a way to have conversations with the Charlotte community — an easy and seamless way to demonstrate the value of your brand and what it has to offer.
- Increase your digital presence by creating meaningful and worthwhile content that helps users understand your business offerings
- Utilize data and trends to inform content decisions, focusing on getting results
- Cultivate trust with potential clients, demonstrating your knowledge in the industry
Boost Digital Marketing ROI with a Professional Analysis
Boost Digital Marketing ROI with a Professional Analysis
Maybe you already have a digital marketing strategy. But is it working? The reality is that you’re probably not getting the ROI you deserve. Our team will analyze your current methodoligies, helping you understand where there are missed opportunities and where it makes sense to focus. Don’t throw your money away. We’ll help you get actionable results.
- Provide understanding on where your business fits into the larger market, showing you why and how you’re finding success
- Analyze the competition, identifying opportunties in the overall industry and show your business can be a leader
- Stay focused on winning strategies, unafraid to shed what’s not working in order to keep marketing momentum
Our Charlotte SEO & Digital Marketing Approach
-
Step 1
ResearchOur in-depth research on data, audiences, and competitors inform strategy.
-
Step 2
DistillWe extract the intelligence that matters most to your brand and its audience.
-
Step 3
PlanFrom channel selection to content strategy, each brand demands a unique plan.
-
Step 4
CreateOur designers, copywriters, social media, and content marketers make it happen.
-
Step 5
AnalyzeAcquiring relevant data is critical to strategic adaptation and ongoing success.
-
Step 6
ReportingReceive custom reports that capture the data and insights that matter most to your team.
-
Step 1
ResearchOur in-depth research on data, audiences, and competitors inform strategy.
-
Step 2
DistillWe extract the intelligence that matters most to your brand and its audience.
-
Step 3
PlanFrom channel selection to content strategy, each brand demands a unique plan.
-
Step 4
CreateOur designers, copywriters, social media, and content marketers make it happen.
-
Step 5
AnalyzeAcquiring relevant data is critical to strategic adaptation and ongoing success.
-
Step 6
ReportingReceive custom reports that capture the data and insights that matter most to your team.
Charlotte SEO & Digital Marketing FAQs
What makes Captivate different from other Charlotte digital marketing agencies?
At Captivate, we take an innovative approach to digital strategy. Our Search First® methodology is what drives our decision-making. With our constant analysis of industry trends and SEO, our team will build a digital marketing strategy with SEO at the front and center. That way, we help your business achieve high-ranking search results ahead of the competition, ensuring you’re the Charlotte business that’s found first.
What social media channels are best for my Charlotte business?
The best social media platform for your Charlotte business depends on various factors. Primarily, success depends on what users respond to most in your industry and what your goals with social media are. For example, are you looking to create a community? You may want to consider Facebook. Or are you looking to market a lifestyle? Then the answer might be Pinterest or Instagram.
The point is — it depends. Our team will analyze your needs and goals, and then build a holistic social media strategy that taps the business value of each platform. Don’t blindly post. Let us show you how to make social media work for you.
Can Captivate handle all of my company's digital marketing needs?
Yes, Captivate is a full-service digital marketing agency. Our team will work with your business to understand your goals, and then we’ll build a customized strategy that includes SEO, design, social media, content, and more. We’ll identify where you can win — and help you stay ahead of the competition.
Does Captivate offer any guarantees for its Charlotte SEO services?
No, and you should be wary of any Charlotte SEO agency that guarantees results. Digital marketing and SEO is a detailed and sometimes complicated process. We don’t own Google and Google is constantly changing its algorithm. There are no absolutes. What worked last time might not work this time.
Success on the Internet is found through a consistent, thorough approach that’s dedicated to constant self-evaluation. Our team is always examining how to improve and where the next opportunity may lie. That’s why we provide the best SEO service you’ll find in Charlotte.
How long does it take to see results from Charlotte SEO?
It depends on a variety of factors. Sometimes, a few minor tweaks can cause results to happen quickly. Most of the time, though, effective SEO takes time. To achieve high search rankings, businesses need to be patient and allow marketing strategies the time and space to cook.
