Director of Digital Marketing

Date Posted: November 11, 2021

Director of Digital Marketing Job Description

About Us:

Captivate Search marketing isn’t a large agency where you’ll be just another cog in the machine. We are a small agency that is experiencing rapid growth and we are looking for a full time Director of Digital Marketing to join our team.

About You:

Captivate Search Marketing is looking for the next member of our award winning team! The ideal candidate will have an entrepreneurial spirit, be an independent worker who enjoys contributing to a team, have a passion for the digital marketing industry, and a drive to stay on top of current trends.

We are looking for an experienced Director of Digital Marketing to assist in and oversee the execution of SEO/SEM and other digital marketing activities for our clients. The Director of Digital Marketing will be responsible for strategy and implementation of ROI-producing digital marketing campaigns for our clients.

While we are currently working remotely during the COVID-19 pandemic, this position will eventually require the candidate to be on-site, working from our offices in Decatur, Georgia.

Key Responsibilities of Director of Digital Marketing Role:

  • Lead the planning, development, and execution of customer SEO, SEM, Social Media, and other digital marketing campaigns
  • Develop comprehensive digital marketing campaigns utilizing our proprietary Search First® methodology to help guide strategy and tactical execution of foundational SEO projects, ongoing content marketing campaigns, paid search/social media campaigns, and other digital marketing initiatives as needed
  • Collaborate with internal and external stakeholders to understand the client’s business objectives and help develop data-driven, measurable strategies to meet/exceed those goals
  • Work with both internal Captivate and external agency partners to ensure maximum SEO value is preserved and/or achieved during website development and/or content optimization projects
  • Review and approve wireframes, graphic designs, and sitemaps with an SEO-focused perspective, and willingness to advocate for SEO best practices when critical components are lacking
  • Conducting comprehensive keyword analysis to inform our optimization strategies
  • Conduct thorough SEO Audits & Competitive Analysis and make actionable recommendations after reviewing Technical, Content, and Off-Site SEO factors
  • Oversee strategic link prospecting and outreach campaigns, as well as local citation optimization initiatives
  • Assemble and deliver monthly campaign reports
  • Provide thoughtful analysis of Digital Marketing campaign performance and deliver updates, recommendations and reporting to clients
  • Stay on top of latest industry trends, strategies, and news in order to deliver better results for our clients

Desired Skills and Experience

  • Demonstrable experience designing and building digital marketing programs that span the entire customer lifecycle
  • A minimum of 8 years of hands on SEO/SEM experience in an agency setting
  • Experience developing and presenting marketing strategies for internal and external stakeholders
  • 2-3 years of management experience in a digital marketing setting
  • HTML/CSS knowledge and experience with SEO for content management systems such as WordPress, Drupal, Joomla, Umbraco, etc.
  • Advanced knowledge of Google Analytics and Webmaster Tools
  • Must be a self-starter and a team player with exceptional work ethic and attention to detail
  • Highly organized and must be able to multi-task, handling several tasks/projects at one time
  • Experience with SEMRush, Screaming Frog, Ahrefs, Slack tools strongly desired
  • Must be highly competent with Microsoft Office programs Word, Excel, Powerpoint
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Benefits & Perks

  • Captivate Benefits & Perks Guaranteed 401(k)
  • Captivate Benefits & Perks Flexible
  • Captivate Benefits & Perks Paid Family
  • Captivate Benefits & Perks Paid Birthdays
  • Captivate Benefits & Perks Disability
  • Captivate Benefits & Perks Telehealth
  • Captivate Benefits & Perks Work From
  • Captivate Benefits & Perks Transparent
  • Captivate Benefits & Perks Career Growth
  • Captivate Benefits & Perks Commuter

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