At Captivate Search Marketing in Atlanta, our web analytics solutions play a pivotal role in shaping the success of our clients’ campaigns. From intelligence insights, behavioral tracking, measuring performance and strategic optimization, web analytics is the key benchmark of a successful web presence.
Professional website analytics lends to the ability to determine success and opportunities for content, user experience, and digital marketing as a whole. The intelligence gained from proper monitoring of analytics data can help determine which tactics are successful and which could use refinement. Further, business owners can better understand trends and outliers surrounding the online marketplace, all while revealing deeper insights that enable greater control over a business and its operations.
Well-Versed in Various Web Analytics Platforms
As a comprehensive provider of web analytics and related digital marketing services, we work with a number of different platforms, including:
- Google Analytics
- Bing Analytics
- Google Tag Manager
- Google Webmaster Tools
- Adobe SiteCatalyst
- Social Insights
- Data Studio
The complete picture of website analytics requires more than just checking your site’s visitors and pageviews. Leveraging the experience of a certified Google Analytics professional can help instruct ROI-driven strategies for your Internet marketing program.
So whether you’re undertaking a content marketing strategy to generate organic search traffic or unveiling an advertising campaign using the Google Display Network, ensuring proper setup, monitoring, and analysis is critical for success. Our Atlanta web analytics team can help. To learn more, contact us.
Why Your Site Needs Web Analytics
After you have invested a portion of your marketing budget into SEO, PPC advertising, email marketing, social media, or content marketing, you need to know the return on your investment and how you can fine-tune each of these campaigns.
Below are just a few of the most important metrics that web analytics can report on.
- User behavior and interaction
- Content performance
- Pageviews and traffic sources
- Campaign-specific success
- Goal conversions
Campaign Web Analytics
Web analytics for specific campaigns is perhaps one of the most important situations to truly understand the effectiveness and ROI of each and every variable. Our Atlanta website analytics solutions provide detailed campaign analysis that tracks, monitors, and optimizes specific variables like visitor traffic, conversions, and acquisition.
Whether applied to natural search engine optimization, PPC advertising, or ecommerce SEO programs, campaign analysis is a crucial component of our Atlanta web analytics services. Our experts can reveal the data and insights to help optimize specific campaigns for greater performance.
More specifically, our website analytics team help with projects involving
- Customized setups
- Troubleshooting existing tracking issues
- Personalized goals & event tracking
- Ecommerce & Enhanced Ecommerce Setups
- Dashboards with actionable key performance indicators
- Monthly/Ad Hoc reporting with deep diving analysis & recommendations
- Data visualization
- Strategic tracking partners
Why Choose Captivate for Atlanta Website Analytics
As one of the most essential platforms, Google Analytics is an incredibly powerful website analytics tool that enables you to create online marketing goals, view traffic data, and analyze several reporting metrics. A professional in Google Analytics can help you measure, evaluate, and target your Internet marketing strategy success.
At Captivate Search Marketing, we recommend that our clients implement a web analytics program to help monitor and optimize performance. This allows our team to improve the tracking process and generate comprehensive reports to better manage their Web initiatives. Our primary goal with our website analytics is to improve SEO marketing, PPC and online branding campaigns so that they extend our client’s return on investment.
Captivate Search Marketing provides specialized web analytics as well as a wide range of SEO and Internet marketing services. In addition to offering Atlanta, GA businesses experienced Google web analytics services, Captivate Search Marketing provides expert website design and development, conversion rate optimization services, social media management, local SEO and SEO copywriting.