PPC Campaign Optimization

PPC campaign optimization services can provide an invaluable ROI for all types of businesses, both local and enterprise-level. As a result of most PPC campaign optimization programs, businesses can significantly improve keyword quality scores, reduce cost per click (CPCs), and achieve greater overall efficiency in the PPC advertising account.

In the world of search marketing, there’s an abundance of self-proclaimed “experts” in the field. When searching for PPC optimization services, it’s important to trust only legitimate specialists who are highly experienced in Google AdWords PPC advertising.

Honest Experts in AdWords PPC Optimization

Most true PPC campaign optimizers are proficient in proven PPC strategies and are able to improve the overall performance of your AdWords campaigns in a matter of days. Most PPC specialists who are experienced in PPC campaign optimization leverage (at the very least) the follow tactics.

PPC Campaign Optimization Services

Revamped Keyword Bidding Methodology

Any successful PPC account will depending on using specific keyword bidding techniques that trigger ads only on desirable keyword queries. Often times, AdWords advertisers fail to use precise bidding strategies (like [exact match], “phrase match” and +modified +broad +match keyword bidding.) Instead, the dreaded broad match bidding is the common denominator and often the reason for poor performance.

Campaign Structure & Ad Group Segmentation

The manner in which the entire PPC account is structured (on both a campaign and ad group basis) can impact cost-effectiveness and overall performance. In short, highly segmented campaigns and ad groups that contain very tight, closely-related keyword groupings is paramount. This is another common fault that demands the help of PPC campaign optimization specialists.

PPC Landing Page Optimization

Improving and testing your landing pages is a vital element to maximize converted visitors. This is highly regarded by most PPC experts, and yet is often overlooked by common advertisers. We’ll help you design effective PPC landing pages with the right calls-to-action that drive results. We can also help you test your landing pages over time.

Ad Presentation & Testing

As part of most PPC campaign optimization programs, specialists will integrate Google Ad Extensions (if not already used.) Additionally, these PPC professionals will write new ads with varying creatives of ad copy. Together, all of these components of ad presentation will be tested and refined on an ongoing basis.

PPC campaign optimization services can help to maximize the ROI of company’s Google AdWords investment in many respects. In addition to the latter various components of a basic PPC optimization program, some PPC companies will progressively pursue on keyword research (to tap into new search market segments) as well as ad group expansion and refinement (to further increase keyword quality score and minimize ad spend.)

Contact Captivate Search Marketing today for a free, no-obligation PPC account assessment. Our team will then provide an outline of some of the PPC optimization services that we can provide.