The SEO landscape is evolving, especially over the last few months. Most changes center on how SEO and social marketing are becoming a cohesive effort.
With the emergence and growth of Google Plus, particularly Google’s Search plus Your World, social media is starting to have a profound impact on SEO. In essence, these evolutionary changes in Google search are redefining the best practices of SEO. Instead of optimizing a website for great rankings, SEO’s must optimize a web presence. Many are calling this unified approach web presence optimization.
Below we highlight what truly defines this unique practice called web presence optimization, and how your marketing team can prepare for the merge of SEO and Google Plus social engagement.
SEO is Not Dead. It is Only Evolving.
Many Internet marketers strongly feel that SEO is dead. This belief may be true if your definition of SEO centers on writing keyword-stuffed webpages and manually building backlinks. That form of SEO is indeed dying off.
With respect to the evolutionary changes that are merging Google Plus social activity with Search, the fundamentals of SEO are only evolving. Newly formulated SEO strategies are holistic in that they integrate social engagement and real relationships.
Instead of working effortlessly to manipulate Google’s search engine results with a more technical, keyword-focused strategy, SEO should emphasize the creation of meaningful connections supported by a community approach.
In short, the best practices of SEO are evolving to be more like real marketing. This is the foundation of web presence optimization.
Web Presence Optimization is Brand Building
A major aspect of the evolving SEO standards is that search engine optimization is less solely an Internet marketing and advertising medium.
The integrative approach to SEO is now growing to be more like a branding tool. With Search plus Your World, the more Google Plus followers a brand can earn (thus increasing its social authority,) the more momentum a brand can gain for its SEO efforts. And the fact that Search plus Your World is a community-based concept that promotes relevant with search engine users, it’s sign that SEO is evolving into a more a branding effort.
As a result, SEO is being redefined, and “web presence optimization” is an emerging buzzword that defines it well.