Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.
Google recently announced that it plans to launch a new search algorithm penalty intended to demote mobile pages with "intrusive" interstitials that interfere with users' ability to access content. Set to launch on January 10, 2017, Google said this new algorithm signal will try to make these intrusive pages "not rank as highly" as they once did.
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