At Captivate Search Marketing, our approach to SEO entails far more than optimizing websites and generating link popularity. We help our Atlanta SEO clients move the needle by leveraging various aspects digital marketing.
From social media and content marketing strategies to conversion rate optimization (CRO), we embrace SEO using a multi-faceted approach that produces tangible results.
To shed light on some of these areas, below are a few primary components that go into a typical SEO program with Captivate Search Marketing.
SEO Site Audit
SEO site audits are part of the discovery phase when our team delves into a website to evaluate certain criteria that influence SEO performance. Some of things we look at when auditing a site include:
- HTML markup and technical composition
- site architecture and navigation
- user experience, interface, and overall usability
- URL naming
- use of page titles and Meta data
- on-page copy (including headers, text styling elements, etc.)
- CRO and calls-to-action
- backlink profile
- social media linking and verification
By evaluating elements such as these, we can pinpoint various weaknesses and opportunities that will shape an actionable SEO strategy.
The next phase in actualizing a company’s Atlanta SEO strategy is taking advantage of the opportunities revealed from the site audit. In addition to addressing the site elements listed above, we also look for way to:
- fix broken links and HTML errors
- improve site load speed
- implement Schema and structured data markup
- construct both HTML and XML sitemaps
- establish more internal linking
- develop new pages and optimize content
Each site comes with varying degrees of optimization, so each Atlanta SEO strategy is unique. Our job is to tailor the most effective plan with respect to each client’s current position, their goals, and overall budget. In short, we craft custom SEO programs for our clients.
Conversion Rate Optimization (CRO)
Unlike some Atlanta SEO companies that focus on generating more traffic, here at Captivate Search Marketing, we help our clients generate quality conversions (i.e. leads, sales, signups, etc.) This is where CRO comes into play.
We work with our clients to define specific website conversions goals in which they wish to achieve. This form of optimization makes strategic use of call-to-actions (CTAs), copywriting, and web design graphics. The objective is invoke users to take specific action after they land on the website.
There are often different conversion goals for different traffic sources. For instance, the CRO strategy may be completely different for organic search traffic (stemming from SEO) compared to paid search traffic (from AdWords PPC ads). In essence, we seek to provide our Atlanta SEO clients with ROI-driven services that help them realize sustainable growth.
Content Marketing Strategy
Content has been on the forefront of SEO since its inception. However, the evolution of content’s role in SEO goes beyond optimizing web pages for keyword relevancy. Today, SEO thrives on developing content marketing strategies that focus on providing value to users.
For instance, blogging has become a best practice for most companies engaged in SEO. But to take this practice one step further, strategize and prioritize the development of pure-value content that resonates with a target market segment.
In doing so, infuse SEO by tailoring the content around long-tail keywords that answer specific answers. For criminal defense lawyer, an example would be a video or article that address the question “can I beat a DUI charge in Atlanta?”
An article or video on such topic will be both informative and solution-oriented, offering value to a very focus market segment. If the content picks-up traction in social media, not only can attract potential leads (i.e. DUI cases), but it can also earn links and social signals, pouring more and more SEO value back to the site.
Social Media Marketing
Social media acts as a glue that holds together content marketing and SEO strategies. It also helps to bring in more traffic and higher levels of engagement, two Google ranking factors that often get overlooked by some SEO companies.
While your Atlanta SEO strategy may or may not include the use of Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, SnapChat, etc., leveraging some of the these social platforms can provide a solid means to market your business and voice your content. At Captivate, we not only help clients optimize their social media presence with specific SEO techniques, but we also help actualize social media strategies that invoke greater interaction, build more followers, and increase the value of content marketing.
For more information about our Atlanta SEO company and how we can help your business grow in the search, contact us today for a free consultation.