Whether for local businesses, online brands, business consultants or service providers - in any context across the board, it’s no secret that content marketing is a powerful tool for SEO. But what defines “SEO content strategy”? Why the hell does everyone still agree that “content is king”...? And why does Joanne in marketing always say “we need to blogging more” at every company meeting?
In the process of how to optimize PDFs for SEO, the core of our "optimization” ensures each document is keyword relevant and consistently aligned in all the right places. Minor details like a PDF’s file name and properties can have significant implications after it has been published. When documents are properly optimized, not only do they stand to rank in Google Search, but they also add value to other SEO money pages. Staying diligent in addressing these practices can have substantial returns for SEO down the road.
Announced Tuesday, December 12 on the Webmaster Central Blog is Google's newly revamped “SEO Starter Guide.” The updated guide covers many relevant areas on to craft a more search engine friendly website. What makes it especially relevant is that the guide discusses many areas that often go overlooked. Before you check out the revamped SEO Starter Guide, we've provided a handful of SEO tips that align with key points made in the guide. You might find that these tips are more digestible and actionable as you go about creating a more search engine friendly website.
Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.
Among the top five cities in the U.S. for SEO jobs, Atlanta claimed the #4 position next to Chicago, Boston, and Phoenix. Atlanta’s ranking, which is an improvement from last year, reflects a new 2017 job market study conducted by Sandbox SEO.
In an effort to improve the quality of its mobile search results, Google has begun experimenting with its mobile-first index. In essence, Google’s search algorithms will soon primarily evaluate the mobile version of a site’s content to determine its page ranking. Further, the mobile-first index will help to better understand structured data and to show snippets from those pages in the search results. Learn the SEO implications of Google's mobile-first Index, what it's all about, and how you can properly prepare to ensure you retain rankings.
Both businesses and professionals need to take ownership of the search results that reflect their name, in addition to the products and services they provide. Effective SEO can help to control the search results that impact one’s reputation, helping to optimize the online sentiment surrounding a brand or professional. Explore search first online reputation management strategies that are driven by SEO and other avenues of Internet marketing.
With just months away from 2017, the search marketing community is starting to agree on the local SEO ranking factors that have shaped best practices of 2016. So I've distilled data and insights from some of the industry’s leading sources, such as Moz, Search Engine Land, and Local SEO Guide. But because some of this data is rich with metrics and SEO lingo, it may be over the head for some layman marketers. As such, I've outlined (in no particular order) some of the most influential local SEO ranking factors in a digestible and actionable blog post.
Google recently announced that it plans to launch a new search algorithm penalty intended to demote mobile pages with "intrusive" interstitials that interfere with users' ability to access content. Set to launch on January 10, 2017, Google said this new algorithm signal will try to make these intrusive pages "not rank as highly" as they once did.
At Captivate Search Marketing in Atlanta, we can help you actualize a search first Internet marketing program with a cross-platform approach that generates results and grows your business. See how we bring cohesion to SEO, web design, usability, social media, and content marketing to craft comprehensive and effective Internet marketing programs.