On June 25th, Captivate was named Atlanta Marketer of the Year (AMY) for the SEO category. The award was earned based on Captivate’s successful SEO campaign for Window Film Depot, a local Atlanta company that has expanded its national web presence with the help of Captivate’s Search First® Approach. As a finalist against local rivals Swarm Agency and Nebo Agency, Captivate proved that a small search marketing firm could outperform the work of much larger agencies.
Coming on the heels of one Captivate's most successful case studies to date was a finalist selection for 2020 AMY Awards in the Search Engine Optimization (SEO) category. On March 12, Captivate will be in the running for the Atlanta Marketer of the Year (AMY) Awards against finalists Swarm Agency and Nebo Agency, two highly-regarding SEO agencies based in Atlanta. The finalist selection stems from Captivate's work with Window Film Depot (WFD), America’s #1 volume commercial window film installer headquartered in Atlanta.
Announced on the Google Webmaster Central Blog is a new feature in Search Console that enables site owners to temporarily hide pages from appearing in Google Search results. The updated capabilities stem from a new version of the Removals report, which offers an efficient way to manage which pages of site show-up in Search. This tool also provides insights on pages that have been reported via other Google public tools.
Captivate Search Marketing has been nominated as a 2019 finalist for two AMY Award categories in Search Marketing (SEO) and Paid Search Marketing (PPC). The AMY Awards, which are lead by the Atlanta Marketing Association (AMA), are designed to recognize local companies and professionals who have crafted innovative digital marketing campaigns and produced outstanding results for their clients.
Whether for local businesses, online brands, business consultants or service providers - in any context across the board, it’s no secret that content marketing is a powerful tool for SEO. But what defines “SEO content strategy”? Why the hell does everyone still agree that “content is king”...? And why does Joanne in marketing always say “we need to blogging more” at every company meeting?
In the process of how to optimize PDFs for SEO, the core of our "optimization” ensures each document is keyword relevant and consistently aligned in all the right places. Minor details like a PDF’s file name and properties can have significant implications after it has been published. When documents are properly optimized, not only do they stand to rank in Google Search, but they also add value to other SEO money pages. Staying diligent in addressing these practices can have substantial returns for SEO down the road.
Announced Tuesday, December 12 on the Webmaster Central Blog is Google's newly revamped “SEO Starter Guide.” The updated guide covers many relevant areas on to craft a more search engine friendly website. What makes it especially relevant is that the guide discusses many areas that often go overlooked. Before you check out the revamped SEO Starter Guide, we've provided a handful of SEO tips that align with key points made in the guide. You might find that these tips are more digestible and actionable as you go about creating a more search engine friendly website.
Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.
Among the top five cities in the U.S. for SEO jobs, Atlanta claimed the #4 position next to Chicago, Boston, and Phoenix. Atlanta’s ranking, which is an improvement from last year, reflects a new 2017 job market study conducted by Sandbox SEO.
In an effort to improve the quality of its mobile search results, Google has begun experimenting with its mobile-first index. In essence, Google’s search algorithms will soon primarily evaluate the mobile version of a site’s content to determine its page ranking. Further, the mobile-first index will help to better understand structured data and to show snippets from those pages in the search results. Learn the SEO implications of Google's mobile-first Index, what it's all about, and how you can properly prepare to ensure you retain rankings.