If you’re not first in the SERPs, it’s bad, right? But search engines are so intuitive, does it matter anymore? Search result snippets (text shown the URL) are achieving higher click-throughs than the results featured above them due to visuals and bright symbols.
You can add rich snippets to your search results through Schema markup, the preferred markup method by Google, Bing, and other search engines. Go to schema.org to see the vocabulary you need to markup your page properly. Note that rich media is no guarantee, but it might make your link more attractive. If your content is still poor or irrelevant, it will be judged as such.
Content has always been a factor in SEO, though today quality is what you want instead of quantity. We’re not sure what Google perceives as quality, but highly informative content still dominates.
Readability and relevance are obvious points. Cater to your audience, though, and you should be fine. This is true in terms of language, vocabulary and content length. User experience is also important – if your blog is difficult to navigate or aesthetically poor, nobody will stick around for long. Bounce rate also determines your ranking, so think about your design. But be original; create original content, invest in real-world experiences, and diversify your strategy (add video, for example).
Be personable. Write as humanly as possible, while keeping your brand identity and tone. Use words like “you,” “we” and “us.” Your audience should know you’re on their side. Ask questions – but not one that requires a yes or no answer.
Offering stats, information, and tips using the word “here” is a good idea. Numbers and facts get great engagement. Use quotes, but make sure they’re good. Put hashtags at the end of your tweet, but no more than four. Know your twitter keywords and use them. Use the headline of the article you’re sharing. Don’t forget to attribute!