Technical SEO is a bit of a rabbit hole, starting with implementing proactive measures to anticipate the foreseeable, to frantically creating reactive strategies to fix the broken. Whether preparing for a new site launch or auditing a site’s current health, having a technical SEO checklist in place can help to keep you organized and on track. At Captivate, we aren’t strangers to the technical challenges accompanying SEO. In fact, 2018 was a year of trial and testing, as we were involved in a number of technical clean-up projects and helped to reverse traffic drops across multiple sites. In turn, we are both inspired and equipped to share our ten-step technical SEO checklist for 2019.
As an SEO company, nothing gets our attention more than signals that Google has changed, or is about to dramatically change its algorithm. In the last 4 years, Google has made sweeping changes to its algorithm with Panda in 2011 (low quality websites), Penguin in 2012 (link spam), Hummingbird in 2013 (search query context) Pigeon in 2014 (local search positioning). On April 21, 2015, Google will unleash its latest major algorithm update, referred to in the Internet industry as “Mobilegeddon”, which will focus on the Mobile Friendliness of your website.
If you’re already on the web or currently building a website for your business, you know how important getting it right the first time is. While great content and concise design are important elements, ensuring that your site is functional and attractive across a wide variety of devices is quickly becoming an essential piece to the pie.