If you're already using Google Ads for a medical practice, then perhaps you've seen your ads disapproved before. Or worse, your Google Ads account has been banned entirely. This all too common scenario is typically due to a lack of awareness surrounding Google's latest advertising policies, which can sometimes be confusing to fully grasp.
If you run a PPC advertising account on Google AdWords or Bing AdCenter, there are often many ways you can optimize your campaigns for better performance. In short, there are numerous complexities and intricacies with PPC campaign management.