The digital marketing industry is always changing. One new offering to leverage existing search advertising tactics is Remarketing Lists for Search Ads. This cost-effective approach caters to people most likely to convert. Also, Related Audiences (now in beta), provides a similar advantage by honing in on users similar to ones that have visited you already. Display marketing is more advanced, too; you can target people based on demographic information.
Create a strategy that fits with the changes and upgrades in the PPC world; keywords in Google aren’t sufficient any longer. Consider points where you can target users and build a cohesive, multi-device strategy targeting quality prospects.
You can avoid common mistakes that leave a window open for your competition. One is not blogging; it’s the best way to get your thought leadership out there. Another is leaving behind a social graveyard. Either get your Twitter account going, or shut it down. Avoid cross-posting identical posts on different platforms; your audiences are different.
You may also be failing to make use of videos. Create memes or Vines – be creative. Another mistake is focusing on output and ignoring interaction. Cultivate relationships and make sure it’s not all about you. Also, although you should always be professional, don’t avoid showing your human side.
Optimizing your Google local listing is a great way to start. Fill out the applicable information and make sure to select applicable categories; this helps visitors, and Google will rank you higher. Use precise location information and keywords, so you don’t confuse your customers. Google values consistency throughout local listings.
Seek reviews on Google, as customers trust third-party recommendations more than traditional ads. And leverage your company website. Include your website URL in your local listing, and it will be read more easily by search engines. This all helps to dramatically boost business.