Posts tagged with “pinterest”

Captivating News – Optimizing FAQ Pages for Search

Optimizing FAQ Pages for Search

csm1It can be tricky to optimize Frequently Asked Questions pages. You have to ask your customers what they need. Do it yourself, or talk to the people who work in sales. You can also ask them indirectly by setting up a survey.

Identify the long-tail terms that pop up in customer questions. Research them with tools such as Google Adwords Keyword Planner. Find out what frustrates customers, and answer the questions customers don’t know to ask. Find ways to test and iterate on your FAQ page, then update. Remember, some questions should not be answered online, and you should figure out what’s better answered face-to-face.

You Should Run Mobile PPC Ads

csm2Mobile PPC ads are worthwhile because the search landscape has changed. This is a medium on which organic performance isn’t good because screens are small and paid ads with click-to-call are at the top.

If you want people to use your app, you need to get it in front of a new audience. Google says one in four app users find apps through search, and you can engage users through mobile after they download it. If you want people to call you, using mobile allows people to avoid the landing page altogether – it’s more efficient. And mobile is even more important internationally, where more people access the Internet with their phones.

Pinterest Reaches A New Milestone

csm3Pinterest now has more than 100 million users, and the number of searches has increased by 81 percent. You should use it because it pays off long-term, Pinners are open to marketing, and Pinterest influences buying, drives referral traffic, and informs about emerging trends.

To make using Pinterest worthwhile, pin at least five times a day, space out the times you pin, post in group Boards, pin at peak times, promote Boards to other social media accounts, add a call to action, and integrate rich Pins on your blog. Pin infographics, use the correct size for images, incorporate links, follow people, and add text to photos. Be mindful of etiquette.

Captivating News – Achieve Growth on Pinterest

Achieve Growth on Pinterest


csm1Pinterest now accounts for 25 percent of retail referral traffic, and drives four times more money per click than Twitter. You should decide if it’s the right fit for your brand, then figure out if you’re already getting any referral traffic from Pinterest.

Do you have the resources to create a constant stream of good images? Pin consistently and frequently, especially on afternoons, evenings, and Saturdays. There are days that are good for different types of topics. Only pin good quality images, make sure descriptions are full of keywords, and organize your pins. Confirm your website, use rich pins, and optimize your website to be Pinterest-friendly.

Things You Should Do in Social Media

Listen, collaborate, measure. Social media begins with what people are saying about your brand, unlike traditional marketing, which is about getting a message to a target audience. Listen to your users, so you can initiate a sensible conversation.

Create a baseline for metrics and build a strategy around that. Find your influencers. 

Encourage collaboration everywhere. Moving customers and readers is a “must do.” For your blog, define objectives, listen, organize, engage and measure. Engagement brings more engagement. Measure your efforts to understand how effective your marketing strategy can be. Link social analytics with business analytics.

PPC Money-Making Tips for Retail Marketing

csm3Retailers won’t survive without a robust PPC ad strategy. It’s tough to stand out. Decide whether to allocate budget to search or shopping, based on your goals. Separate shopping campaigns by priority, so you can adjust budgets in a logical manner. Ensure images are high-quality and prices are accurate.

Use reviews, badges and merchant promotions. Structure search campaigns based on site navigation and product groupings. Remember that numbers make information easy to understand; use them! Understand your seasonal peaks, and plan accordingly. Take advantage of automation, as quantity is often better than quality in terms of retail. Create return buyers through remarketing strategies.

Captivating News – Getting Followers on Pinterest

Getting Followers on Pinterest

csm1 Pinterest is one of the highest converting social sites, especially for e-commerce products. It accounts for 25 percent of retail referral traffic and generates more revenue per click than Twitter or Facebook. About 47 percent of U.S. online consumers have bought based on recommendations from Pinterest.

First, fill out your Pinterest profile completely. Then, verify your site so you can implement Rich Pins and have a verified icon. Share a link to your profile via email, your website, blogs, and other networks. Follow your competitors’ boards. Create 5-10 boards of your own across a range of topics, and try to create new ones every week. Use long descriptions, use hashtags, and re-pin.



Improving Facebook ROI with Audience Targeting


csm2Facebook is now excluding engagement clicks (likes, comments, shares) from link clicks and only charging for link clicks. The key is to use audience targeting to get a better relevancy score. You should create audience personas to base your ads on. Use Google Analytics, don’t neglect your fans, and find lookalike audiences.

Get granular by targeting based on devices, demographics, interests, locations, and behaviors. Schedule your ads around your audience, and find out the optimal times to show them. Use compelling images for each audience, and rotate them out every 7-10 days. Write enticing ad copy geared towards individuals. Be authentic.

Ensuring Your SEO Strategy Isn’t Going Stale

First, review. Look at your landing pages and make sure they focus on customer needs. Target keywords and concepts for landing pages to make sure they meet your business goals. Conduct a technical SEO audit. 

Re-evaluate.

Do some long-tail keyword research and figure out your next steps. Brainstorm opportunities and take a fresh look. Create a content plan for new ideas. Then, receive. Talk to your sales team to learn about business trends and customer feedback. This can indicate ways the site can be restructured to prioritize, and may identify user experience or content gaps.

Captivating News – Crafting A Killer Pinterest Page

Crafting A Killer Pinterest Page

csm1 
Even if you don’t have cats, you can have a great Pinterest page. Pinterest is actually very powerful, and is weighted to the tried and true. Older, reliable pins do well year after year. Create, share, and curate pins that deliver unique value to users.

Make your profile page sing with a current photo, your location, your website address, and links to social media. Use keywords in your profile description. Pick the right boards – top topics include food and drink, DIY, home decor, fashion, weddings, and design. Track your pins to your website. Describe your images and why they are interesting; these use keywords. Use active phrasing. Start small.

Analyzing Indirect Competitors to Help Link Building

Indirect competitors sell different products or services to your audience. You might be limiting yourself if you’re only look at direct competitors; looking at indirect ones allows you to broaden your ideas and inspiration base. Chances are higher of finding link opportunities and ideas, plus it can help you grow your influencer list.

Find out how they’re speaking to your audience and identify purchase triggers and sales hooks. Find your indirect competitors by looking for companies offering similar solutions, alternate solutions, similar business models, and similar keywords in similar industries. Then do a traditional competitive analysis to diversify your link-building efforts.

Great Examples of Content Presentation

csm3The secret to success is great content and artful presentation. Content costs 1/3 of traditional outbound marketing and generates three times the leads. Make sure your content is presented in the right way, or what it means won’t matter. 

Give your content an easy-to-navigate interface.

Prioritize content by ensuring white space, creating a clear visual hierarch, and prioritizing images. Make sure to create audience-specific content offered, with consistent typography and multimedia offerings to establish credibility. Create neat and clean layouts. And use signature styling to manage a lot of content within limited spaces.

Captivating News – Using Video in Social Media

Using Video in Social Media

csm3Social media networks are prioritizing video content in feeds, such as video autoplay on Facebook, Instagram’s introduction of micro-videos, and Pinterest’s Cinematic Pins. The main goal of video is to make a connection, get shared, and start a dialogue.

The top three ways to use video are to educate, inspire, and reveal. People enjoy being entertained while learning. Videos help create an emotional connection by showing the human side of your brand. Also, you can use video to let fans in on a secret – a part of the production process, a look at an event. To strategize, ask why your target audience would watch and share this.

Pinterest Search Just Got Smarter

csm2Pinterest has announced that it has improved its search function. Previously, results were buried behind filters for Pins, Pinners, and Boards, but now you see the closed matching options quickly. Notable people and brands are marked, so you can find them more easily.

A new filter button lets you switch between boards, Pinners, Pins, or your Pins. An initial tap into search lets you see trending searches in the U.S. Also, Pinterest now offers adjustments for spelling, so if you misspell a word, it will search for what Pinterest thinks you’re looking for. Tests have shown that two times as many searchers are finding what they need.

PPC Worst Practices

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Do not stuff your account with keywords. Doing this may put yourself at risk for low Quality Scores if you have too many extraneous keywords. Don’t use Dynamic Keyword Insertion for your ad groups. It’s a lazy approach and can introduce problems – sloppy looking ads or disapproval. Don’t use the same strategy for domestic and international campaigns, or you might get unqualified or no traffic at all.

Don’t focus all efforts on Google Search. Bing, Google Shopping, remarketing, Google Display Network, paid social media, and regional search engines are top alternatives. Don’t base your account management decisions solely on Quality Score data. It’s important, but there is more concrete data, such as conversion rates.

Top Social Media Sites to Supplement Your SEO Strategy

Top Social Media Sites for SEO

With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

The first social variable that impacts local SEO stems from “social signals.” These are Likes, Tweets, +1’s, Pins, Shares, etc. that individuals attribute to a webpage. When a specific page (whether a blog post or YouTube video) has an abundance of social signals, its SEO-value increases (substantially.)

Think of this as Google’s way of knowing that real people find the content of a webpage credible and interesting, and thus deserving of higher search engine rankings.

The second social variable centers on the brand or business’ profile page. In addition to providing a quality link back to its website, some social media websites enable companies to build citations.

Citations, which are simply mentions of a company’s name, address, and phone number, help to make its website appear more credible and legitimate from the perspective of search engines. For local SEO and earning a higher placement in Google’s local search listings, simply put, citations are the bee’s knees. These are important variables that any small business marketer should keep top of mind.

So now that you understand how social media sites influence SEO, let’s get to the good stuff: the top social media sites that can enhance your local Atlanta SEO strategy.

#5 – Pinterest

Pinterest for Local Atlanta SEO MarketingNot only do Pinterest profile pages rank well in the search engines, but you get a nice DoFollow backlink to your website. Setting-up a Pinterest page is super easy.

The time-consuming part is creating pin boards and pinning images (which can be effectively done by investing about 20 minutes a week.)

Local SEO Tip: When building your Pinterest page, use keywords to describe your pinboards, as well as define the URL and description of your profile page (e.g. “Atlanta Tax Attorney”)

#4 – Facebook

Facebook for Local Atlanta SEO MarketingSimilar to Pinterest, Facebook profile pages can also rank in top of the search results (depending on how competitive a keyword is.) Beyond supplementing your Atlanta SEO strategy, Facebook offers a massive and widespread audience to connect with.

Local SEO Tip: Again just like Pinterest, try to include your keyword targets in the profile page’s URL and respectively in the description content. Also, include a link (or better yet, a clearly-visible icon) on your website that links to your Facebook page. This will help promote more likes and help grow your audience (making your page more authoritative for SEO.)

#3 – Twitter

Twitter for Local Atlanta SEO MarketingTwitter carries a great deal of SEO potential for a Atlanta small businesses. Tweets and re-tweets are among the most powerful social signals for SEO. So when you share your website’s content on Twitter, and it’s well-liked amongst your followers, its overall ranking potential increases.

Local SEO Tip: Take the time to reach-out, follow, and re-tweet posts of like-minded influencers and businesses in Atlanta. The greater the following you can cultivate, the greater exposure (and social signal potential) your tweets will have.

#2 – LinkedIn

LinkedIn for Local Atlanta SEO MarketingFrom a search engine perspective, LinkedIn is one of the most trusted and authoritative social domains. This why you see LinkedIn pages of both professionals and companies ranking well in the search results (similar to Facebook and Pinterest pages.)

LinkedIn “shares” are also incredibly potent for SEO. And at the very least, by creating a LinkedIn profile for your Atlanta business, you get a quality backlink to your website, as well as trusted citation.

Local SEO Tip: Just like Twitter (and virtually all social media platforms,) connect with as many colleagues and friends as you can. A strong LinkedIn following will increase your page’s search engine authority, in addition to increasing the likelihood that your LinkedIn posts get shared. You can also include keywords in your page’s content, but be careful not to degrade the quality of your page with over-optimization.

#1 – Google+

Google+ for Local Atlanta SEO MarketingAlthough an emerging social media platform (and one many small businesses overlook,) Google+ offers incredible SEO potential in many respects. Google+ Local pages (which have replaced Google Places pages) are what appear in the Google Local search listings (the dedicated local results accompanied by the map with little pins.)

A well-populated Google+ Local page will empower your small business’ ranking potential in these listings. Additionally, Google+ page also provides a backlink as well as citation for you website.

What’s nice is that you do not need spend a lot managing a Google+ page for your Atlanta business. Simply building a presence and ensuring your page contains accurate information will provide significant SEO benefits.

Local SEO Tip: After you’ve built a Google+ page for your Atlanta business, include the suggested “site verification” link on your website (directing back to the Google+ page.) This linking tells Google that your company’s website and Google+ page are one of the same entity. This can be found on your profile page (while in edit mode,) and essentially it ties everything together.