Twitter has a plan to combat its falling revenue numbers. The company is displaying tweets in the mobile search results pages on Google to drive more traffic, and has partnered with TellApart and DoubleClick, platforms to help marketers better target and track their efforts. It will also serve marketers with objective-based campaigns.
The company has been testing these ad formats for almost a year now to noteworthy results. Now, Twitter offers six campaign objectives, including tweet engagements, website clicks or conversions, app installs or engagements, followers, leads, and video views. These will help marketers plan better and spend smarter.
Now that you’ve optimized your website for mobile, take the next step: get your pages to load quickly. Google takes site speed into account for search rankings, and offers specific tools to analyze and improve page load times.
Studies have shown that a one-second delay in page-load times drops page views by 11 person, conversions by seven percent, and customer satisfaction by 16 percent; 88 percent of people are less likely to buy from a slow site. To combat this, look for dedicated hosting solutions, choose carefully the technology you used to build your website, and make simple changes to content to reduce load times. You can use smaller image files, remove widgets. Review your analytics.
It happens, even if you’re doing a good job. Why? It could be because you failed to create a content marketing plan, or your plan only succeeded in a few critical areas. You’ll need to replan as you go.
Maybe your content needs to be more focused on the audience instead of your company. Or perhaps your content is just bad and you need better personnel. You can also fix things by making sure your publishing schedule is consistent and using an authoritative voice to shine through in an original way. You could also be making distribution mistakes. Tap into your fan base; use your social media properties; make sure your content is easily sharable.