The perplexing nature of local SEO presents a unique challenge to even the most savvy marketers. Google takes into consideration many different off-site factors to determine the organic, local, and Google Maps rankings (yes there are three possible placements in which your business can be found; four if you count PPC). The ideas surrounding on-site SEO are an entirely different beast. So in this post, we’re going to focus on two of the biggest off-site variables that influence local SEO: citations and backlinks.
With 2017 just a few months of way, now is good time for Atlanta small businesses to check-in with their local SEO strategy. There have been a lot of changes to both local and organic search over the last several months, indicating a need for some businesses to adapt. To help you reassess, below we share a few local SEO best practices for Atlanta small businesses.