What makes a website perform from an SEO perspective? It’s a dynamic mix of content, user-experience, and web development. Strategic SEO needs the entire web industry – from writers and marketers, to developers and designers. Here are some SEO optimization strategies you need to adopt to ensure that your site is performing to the highest possible SEO standard.
In an effort to improve the quality of its mobile search results, Google has begun experimenting with its mobile-first index. In essence, Google’s search algorithms will soon primarily evaluate the mobile version of a site’s content to determine its page ranking. Further, the mobile-first index will help to better understand structured data and to show snippets from those pages in the search results. Learn the SEO implications of Google's mobile-first Index, what it's all about, and how you can properly prepare to ensure you retain rankings.
As an SEO company, nothing gets our attention more than signals that Google has changed, or is about to dramatically change its algorithm. In the last 4 years, Google has made sweeping changes to its algorithm with Panda in 2011 (low quality websites), Penguin in 2012 (link spam), Hummingbird in 2013 (search query context) Pigeon in 2014 (local search positioning). On April 21, 2015, Google will unleash its latest major algorithm update, referred to in the Internet industry as “Mobilegeddon”, which will focus on the Mobile Friendliness of your website.
If you’re already on the web or currently building a website for your business, you know how important getting it right the first time is. While great content and concise design are important elements, ensuring that your site is functional and attractive across a wide variety of devices is quickly becoming an essential piece to the pie.