There is no doubt that Schema.org has brought about a revolutionary collaboration between some of the world's top search engines. In short, Schema is special subset of markup language (HTML) that enables webmasters and SEO's to tag specific pieces of content on a website.
As we take our SEO practice into 2015, success hinges on how well we adapt to the evolving intelligence of Google search. This adaptation extends far beyond the traditional ways of SEO; that is, writing keyword optimized pages and building links to those pages. The fact of the matter is, Google has gotten much smarter of the years. And while some SEO best practices have become obsolete, a few techniques and strategies stand the test of time.