Posts tagged with “local seo”

Local SEO: Citations & Backlinks (And Why Your Business Needs Them)

Local SEO Citations & Backlinks
The perplexing nature of local SEO presents a unique challenge to even the most savvy marketers. Google takes into consideration many different off-site factors to determine the organic, local, and Google Maps rankings (yes there are three possible placements in which your business can be found; four if you count PPC). The ideas surrounding on-site SEO are an entirely different beast. So in this post, we’re going to focus on two of the biggest off-site variables that influence local SEO: citations and backlinks.

2016 Local SEO Ranking Factors Distilled

2016 Local SEO Ranking Factors
With just months away from 2017, the search marketing community is starting to agree on the local SEO ranking factors that have shaped best practices of 2016. So I've distilled data and insights from some of the industry’s leading sources, such as Moz, Search Engine Land, and Local SEO Guide. But because some of this data is rich with metrics and SEO lingo, it may be over the head for some layman marketers. As such, I've outlined (in no particular order) some of the most influential local SEO ranking factors in a digestible and actionable blog post.

Captivate Spearheads Local Google Maps Marketing Services

Google Maps Marketing Services Atlanta
With mere months away from 2017, it's a good time to start re-assessing our local SEO strategies. Here at Captivate Search Marketing, we're taking-on a more integrated approach by embracing the opportunities in Google Maps marketing. This offers a multi-faceted approach for local businesses. Let's take a closer look at the different opportunities that our Google Maps marketing services have to offer.

How Local Business Results Are Shown On Google Search

Google Local Search Results
Depending on the keyword query, there are many different ways in which local business results are shown on Google search. In this post, we go into greater detail behind the types of search results that local businesses can leverage for greater visibility. From local SEO to PPC advertising, there are many ways to help your local business become found in Google search.

How Atlanta Startups Can Thrive Using Local SEO

When it comes to building a successful startup in Atlanta, local SEO is one of the most powerful ways to increase exposure and accelerate growth. A study from Google shows that 50% of mobile searches resulted in users visiting that business in person. In a metropolis like Atlanta, this local mobile search data should be a clear call-to-action for blooming startups.

Atlanta Startups Local SEO

If your startup’s marketing plan doesn’t include local SEO, then it’s mostly likely missing out on a large chunk of traffic. For this reason, we put together a few tips to help Atlanta startups leverage SEO and better thrive in local search.

Define Your Startup as a Local Business

From a search standpoint, simply serving customers in Atlanta typically isn’t enough. You should start by presenting your startup as a business in the local community. To best achieve this, you’ll need a local address and phone number, both of which present on your website (ideally sitewide, such as in the footer.) These are the vital pieces of data that Google uses to rank legitimate businesses in the local search listings.

Claim Your Business

In addition to claiming and verifying a Google My Business listing (which serves as your startup’s hub for local SEO,) you should claim listings on various local directories. These listings will help to boost your business’s credibility and authority, which in turn can help increase local search visibility.

Brew Pubs Near Me Local SEO

Checkout Local SEO Guide’s post on The Best Online Local Business Directories for SEO of an actionable list of places you should claim your business. You can also seek out potential listings specific to Atlanta, such as chamber of commerce sites, local affiliations and membership networks, or newspapers (finding writing opportunities for local publishers can be huge win.)

Optimize Your Site for Atlanta

It may seem difficult to include “Atlanta” in your site’s content without forcing it or butchering page copy. But really, mentioning “Atlanta” a few times on your site’s homepage will suffice.

Try dedicating small section of content of your site to its location, perhaps a general “About” or “Where We’re Based” section. Startups can get creative with this by including an “Atlanta Roots” section, or something similar to establish geographic relevancy. This, combined having a local address and phone number, will help actualize your local SEO strategy.

Consider Multiple Domain Names

Some startups invest in building multiple domains in order to define their business and target markets. For multi-location and franchise SEO, sometimes this strategy can be very effective.

As an example, a startup can develop unique websites by investing in different domain names each locality. Further, each location can have a separate listing in Google. This can help define your startups location, not only in Atlanta, but other major markets in which it serves.

Keep Content Marketing On The Forefront

Content marketing can provide a host of benefits for startups, with improved SEO being on of them. In fact, few SEO tactics are more effective than generating great content marketing that resonates with your target audience (especially if that’s a local Atlanta audience.)

Unlike the SEO-driven content strategies for many businesses, your startup’s content strategy doesn’t have center on keywords. Instead, embrace a contents strategy that’s more socially-driven and speaks wave about your startup and all the great things it provides. You can also leverage paid social advertising (i.e. Facebook Promoted Posts or Promoted Tweets) to expand the visibility of your content. In turn, greater traffic, social signals and credibility will help enhance your local SEO efforts.

Local SEO Best Practices for Atlanta Small Businesses

Local SEO Best Practices for Atlanta Small Businesses
With 2017 just a few months of way, now is good time for Atlanta small businesses to check-in with their local SEO strategy. There have been a lot of changes to both local and organic search over the last several months, indicating a need for some businesses to adapt. To help you reassess, below we share a few local SEO best practices for Atlanta small businesses.

Atlanta Internet Marketing: A Search First™ Approach

Search First Atlanta Internet Marketing
At Captivate Search Marketing in Atlanta, we can help you actualize a search first Internet marketing program with a cross-platform approach that generates results and grows your business. See how we bring cohesion to SEO, web design, usability, social media, and content marketing to craft comprehensive and effective Internet marketing programs.

Captivating News – Local SEO More Important Than Ever

Local SEO More Important Than Ever

csm1Google algorithm updates are making it a veritable zoo out there, but they seek to make the web a better place, with better content. The Pigeon update changed SEO forever, and improved distance and location services to help customers find local businesses. It gave better search rankings to local businesses, and changed the results to a three-pack format.

To stand out today, make use of social media, especially reviews. Optimize content for local signals. Make use of your Google My Business listing, and ramp up your location pages. Don’t focus on city search queries, since Penguin divided cities into neighborhoods. Don’t go for just any directory – target top-ranked ones. Dedicate resources to content marketing.

Is Your Social Media Strategy Working?

csm2You can determine your impact by looking at vanity metrics such as “likes,” “favorites,” “shares,” and “retweets” to see if people are interested in you. Talk to sales staff to see if there’s an increase in activity that’s a result of social media.

Google Analytics can show how social media plays a role in website traffic. Are people more interested in you that before? Also, you’ll probably see an increased workload if your social strategy is working, because you’ll have a higher interaction rate. Most importantly, your return on investment (ROI) will improve, giving you clear evidence that your strategy is working.

Mobile App Marketing Mistakes

csm3Building a mobile-friendly website is more important than ever, because more users are accessing the web with their mobile devices. But don’t make mistakes. For one thing, go native. Native apps are specifically designed for mobile platforms; don’t mistake a mobile website for an app. Learn the difference.

Don’t treat mobile like a desktop. It’s an entirely different platform, requiring different tactics. Keep it simple. Don’t build a mobile app without a marketing plan to make sure people find it and use it. Don’t take your customers for granted, because mobile users discard apps within six months. Don’t ignore consumer behavior; get interactive feedback and install an analytics dashboard to keep them coming back.

Captivating News – Mobile Dominance: Boost Your Reach

Mobile Dominance: Boost Your Reach

Mobile recently dethroned desktops in search queries recently, so whatever your business, mobile is a must. Perfect your game with responsive design; visitors think the mobile version of a site should be as good or better than the desktop version.

Think local when it comes to keyword accuracy. Get the necessary technology to support mobile payments. Use your social media as a customer service center. People constantly check these platforms, and they feel more comfortable connecting this way (versus phone calls). Use in-store notifications that trigger when consumers are physically close to your business. Use the “click-to-call” feature on your mobile site. And don’t forget to test.

How Do You Rank on Google?

Google’s algorithms are now better at understanding user intention and rewarding unique, relevant content than ever, according to a Searchmetrics study. Mobile-friendliness, social signals, and backlinks remain positive factors.

Technical items such as domain names, SEO visibility, H2 tags, URLs, site speed, and HTTP encryption remain ranking factors. User experience is also important, especially internal link structure, bounce rate, click-through rate and time spent on site, along with responsive design, font size, and interactive elements. Content has become more extensive, less complex, and more holistic, with keywords less important for external links.

Local SEO for Multiple Locations

csm1There are many ways of optimizing your site for local SEO, so you can be found for multiple locations. Perform proper competitor research so you can decide how to attack a certain niche. Do your research at the population level, so you can identify trends and use your budget appropriately. Assess the competition for ease of ranking.

Embark on an SEO linking strategy that’s specific and locally targeted. Also, on-page optimization is crucial. Audit off-site local SEO information on main money profiles, claim all local SEO profiles, check your local keyword phrases, and use this to define your content and linking strategies. Keep social media in mind, and make sure your information is 100 percent correct.

Captivating News – Reducing Touchpoints on the Social Media Conversion Funnel

Reducing Touchpoints on the Social Media Conversion Funnel

csm1 Touchpoints can slow buyers down more than they guide. Trim the fat by targeting influencers.  This will make affinity groups, which can pull a buyer into different directions, unnecessary. Optimize landing pages for social; they should convey a value proposition to visitors who may not be familiar with your brand.

Get converted buyers to recommend you through social requests. Use case studies to get customers to bypass reviews, which can be trolled or sabotaged, and testimonials, which are easily fabricated. Use native advertising – specifically, paid tweets – to eliminate touchpoints. These are 30 times more likely to result in direct purchases.

Tips for Super-Effective PPC

csm2You may not be able to compete nationally without a huge budget, but big companies don’t know your local market. So, look at your books and spend money on only your most profitable products and services. 

Use Google Search Console to identify your most useful keywords and create ad groups just for them. Organize your ad groups and copy based on cities.

Be locally relevant. Make your callouts and site links local. Beef up your ad extensions. Add your zip code to ad copy and display URL. Then talk about stuff only locals know about. Add some local flavor to your ad, especially if convenience and travel time is relevant to your audience.

Local SEO: Don’t Rely on Paid Inclusion

csm3Natural SEO is better because there are pitfalls to paid local programs – once you cancel your subscription, enhanced content is no longer available; revenue sharing makes these programs expensive; and no long-term equity is established. Paid links will be penalized by Google.

Don’t wait for an algorithm update to adapt. Long-term organic SEO builds accurate citations because you are developing relationships, localized content, and identifying contacts in your local network. Subversive tactics are dead, and paid local programs will work less as search engines update their technologies.