With mere months away from 2017, it's a good time to start re-assessing our local SEO strategies. Here at Captivate Search Marketing, we're taking-on a more integrated approach by embracing the opportunities in Google Maps marketing. This offers a multi-faceted approach for local businesses. Let's take a closer look at the different opportunities that our Google Maps marketing services have to offer.
On Thursday, July 24, 2014, Google pushed out a major change to its local search ranking algorithm. First reported by Barry Schwartz at Search Engine Land, this change is aimed at providing more relevant and accurate local search results to users and their location.